OSI
Affiliate's Link Tracking Feature
| OSI Affiliate comes
with the extra feature of being able to provide affiliates
with the ability to track the specific source of their
activity. All the affiliate needs to do is append a
tracking label to the end of their link and the system
automatically records the label. When the affiliate
views their traffic report, the label will be noted
next to each inbound link reported. This allows the
affiliate to track the success of different links, helping
them use their advertising as efficiently as possible. |
Launch Video
|
One example of how this feature could be used is an affiliate
who is both advertising on their own site and paying Google
Adwords to advertise the text link. By using different labels
for each link, the user would be able to tell exactly how
much revenue the Adwords link was generating, this means the
user would know whether or not the advertising was profitable,
and would be able to adjust for the future.
There are numerous benefits the affiliate recieves from knowing
which links are generating traffic. Another use would be tracking
inbound links from two different sites, each of which with
distinct audiences. The affiliate would learn which site's
customers were clicking on the affiliate link, and how many
of those were making sales on the partner site. When it comes
to advertising, more information is always better, so your
big affiliates will likely want to use this feature as much
as possible.
Link Tracking is a great way to enhace the quality of inbound
traffic by allowing your affiliates to see what is working
and what is not. By refining their advertising they will make
more money, and you will make more sales. With an affiliate
program, extra features are always win-win.
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affiliate tracking software
