Google Analytics lets you not only measure conversions and sales but also lets you in on insight that is new with regards to how guests use your website, how you can keep them coming back for more and how they have chanced upon your website in the first place. Build on tools that are easy to use and powerful, Google Analysis Tools also has a built in platform of reporting so you can make decisions about which data you wand receive reports that you customized yourself with just a few clicks on the mouse. Content analytics are reports that assist in your understanding of which website parts are performing properly, which web pages are more popular so that you can cater your site to a better customer experience. The web is a space that is social and Google Analytics measure your social media program success. You can look at how many guests interact with features of sharing on your site such as the plus-1 Google button and engage your contents across platforms of social networks.

Kissmetrics allows you to comprehend your visitors without having to log on to many different products. You get insights you can act upon in your tool for analysis and say goodbye to metrics of vanity like Time on Site, Bounce Rate and Page Views. With Kissmetrics you get customer support, marketing, sales, product and engineering working as one for the improvement of metrics that matter for your business' life blood, which is your audience. Remember that KISSmetric's basic unit is the individual and when you view the reports they will show you individuals and not just data aggregates. KISSmetrics has solutions for every unique need in business and is not 1-size fits all. There is an analysis for publishers, social games, mobile apps, e-commerce and SaaS.

More than any other analytics package with the same price, Get Clicky features a dashboard that shows you what is occurring in your website at the moment. Not much bells and whistles but it measures and works well to show you what you want to know, which is information you can work on. There is an included spy feature giving you a cool, simple overview of AJAXified traffic that your site is attracting. Get Clicky lets you do data insertion through the use of their internal API logging data. There is a feature that can be used for storing comments. Rather than having to do things that are unreliable, all you need to do is request servers of Clicky when comments are inserted into the data base. There is a set cookie in WordPress that once a comment is made, the name of the visitor is 'remembered' so when they return, you know who they are. Now how cool is this?

Source metrics helps social marketers measure the impact directly of campaigns of social marketing on the financial aspect of your business, lets you listen for brand mentions that are actionable so that you can engage and publish campaigns and social content across many properties. In other words, you can find out how your content impacts your website with Source Metrics. Analytics programs for data indicate who your traffic is and where they are coming from. Sources of traffic for Source Metrics consists of: Search Engines, whether you use MSN, Ask, Yahoo or Google, Referral URL's like what other sites are sending traffic to you, the URL of you site or from bookmarks which are called 'ambient traffic' and direct traffic as well, which are all the individuals coming to your site just by typing in keywords.