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The 6 Month Complete
Guide to Marketing
Your eCommerce Store

This guide will show you how to get more traffic,
sales and conversions for your online store.

How to Create an Offline Referral Program

Referral Marketing simply refers to ‘word-of-mouth’ marketing. It is where a person who is happy with a product or service shares his or her experience with another person with the goal of promoting the said product or service. It works better than any other form of marketing because of the trust factor – People tend to trust testimonials that are based on the personal experience of the buyer than on Read More >>

Referral Marketing Checklist

IS YOUR REFERRAL PROGRAM MISSING THE MARK?Are you sure your referral marketing program is giving you the results that you should be getting? Because having a lot of numbers doesn’t mean you’ll be getting as much as you desire. In order to be happy with the results from your referral marketing program, it’s a must to be able to tell if your referral marketing program is using the best practices. Read More >>

Influencer Marketing

What Is Influencer Marketing?When you use key leaders to drive your brand’s message to the bigger part of the market and you are mainly using word-of-mouth then you are using influencer marketing. With the help of influencers, they get to target people who are more likely interested in your brand, with their help you are targeting people who already trust them as well.  There are a lot of ways for Read More >>

Finding the best brand advocates

Where can you find people who would want to be your advocates?You can find your potential advocates everywhere you go, yes, they’re all around you. You have had interactions, they have done a purchase from you and in times of crisis they are who pops out of nowhere to encourage you, defend you and sometimes even offer help. As you can see, you won’t have to move mountains to find Read More >>

6 Reasons Why You’d Want to Do Word of Mouth Marketing

Word of Mouth vs Advertising1) TrustI’m not even going to question how you trust your friends, especially their experiences more than you would trust ads. It’s given that ads were made to make the products or services look great no matter what, some even use the type of ads that says “9 out of 10 doctors prefer Paracetamol xx for kids”. But because this line has been overused people tend Read More >>

Best Practices for Customers in Your Referral Program

Make referring as easy as possibleThere are different available channels for referral programs, make sure that yours supports as much as possible like social media, emails, mobiles and even in person. A lot of programs can’t track offline referrals and most referrals are done in person when friends are having normal conversations. It’s really ideal to give your referrer a lot of ways to refer people and get credited for Read More >>

How to Promote Your Referral Program

Having a referral program is one of the best decisions that you can do for your ecommerce website. Not only can it instantly attract traffic to your website, but it can also boost your online store’s sales.What is a Referral ProgramA referral program is a system where you reward your visitors for referring people to your website. A referral can be a membership sign-up, a subscriber or a buyer. What Read More >>

How to Motivate Your Affiliates?

Why are there affiliates that aren’t productive?Mainly because some of them need a gentle reminder to get active, you have to get them to go active and not just wish and wait for them to go active. But why would they be inactive, right? Let me share five reasons why affiliates could become inactive:First reason: They signed up on an impulseUnfortunately, this happens very often. The usual scenario here is Read More >>

How to Find Product Ideas for Your Store

Let’s start with a list of 8 types of opportunities where you can find product ideas.Did you know that you can find opportunities with the help of keywords? Yes you can.By building a captivating and interesting brand.By addressing and identifying what customers need that most stores don’t have.By addressing what top consumers passions are.Turning your passion into your business.By identifying gaps for opportunity.By making use of your own expertise and Read More >>

11 Steps to Product Page SEO Optimization

Every Ecommerce store owner knows the importance of SEO to become successful. And that’s why updates on the algorithm of Google has become trending. In this industry how a change would affect your search ranking is as important as the conversion, because if you don’t rank high enough then it would be difficult to have a conversion. Good thing product pages have one key in ranking high on search engines, Read More >>

Black Friday Cyber Monday Check List

As a retailer, you pretty sure know how Black Friday and Cyber Monday are both important chances for you to boost your sales before the year ends. And these days are also the times when you have to make sure that you’re on top of the competition. With the technology that we have today, competition for eCommerce retailers is being more and more aggressive to become on top. You’d see Read More >>

How to Start a YouTube Channel for Your Store

So you’re planning to take your business into YouTube?  That’s a very smart move you have there because a lot of shops haven’t done that yet. And millions or even billions of people watch videos from YouTube every day. To make things easier for you, let me help you create your YouTube channel.Let’s StartSo the moment you go to YouTube’s website this is what you see:Given that you’re an eCommerce Read More >>