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The 6 Month Complete
Guide to Marketing
Your eCommerce Store

This guide will show you how to get more traffic,
sales and conversions for your online store.

8 Shopify Hacks You Need to Know

Image credit: Pexels Running a good Shopify store is a lot of fun – but it’s also hard work! Here are eight handy Shopify hacks you will hopefully find useful for your online store. Read on to find out what more you could be doing with yours. Image SEO Use the power of images to help rank your store. Correctly optimizing images helps your images come up in more image … Continue reading

How to Make Your Business Competitive Going Into 2017

Competition is healthy but when you do not know how to engage your competitors, you become irrelevant and your business suffers the most. It all lies in the marketing strategies you have put in place. With things changing, you always have to be informed. Here are some of the things you can do: Know your customers Who do you want to sell to? Who is your target audience? You have … Continue reading

Evolution Of Chrome Web Push

Google Chrome is the most popular web browser in the world with a market share of 55% and more on both mobile and desktop. It has always been tweaking and innovating to make Chrome one of the best browsers in the world. Without a doubt, in the past years it has been prefered over other browsers. Chrome strives to bring out the best in them in every update that they … Continue reading

How to Keep Your eCommerce Website Up-To-Date

A website is often the first way that many customers connect with your company. So it’s obvious, that your site should meet trends of web design; be user-friendly, informative, useful; contain diverse and regularly updated content. In this article, we will tell you a lifehack about how to find new cool ideas to develop your website. But first, let’s talk about a thing many people do not pay enough attention … Continue reading

How to Use Influencer Marketing and Landing Pages to Drive Referral Sales

Influencer marketing is a great marketing strategy that you can use to get more traffic and sales for your eCommerce business. An influencer is any individual who has a big audience and following. Their audience loves them and trusts them. So, when an influencer makes a product recommendation, their audience listens and buys said product. For example, have you heard of the Oprah effect? Or what about Ellen? Many big … Continue reading

How Employing SEO Tactics Will Boost Your eCommerce Site

Setting up an eCommerce website is about more than just listing your products and services online for everyone to see. Sure, the internet is an amazing medium for both gaining and sharing such opportunities, and if you do list your catalog online sales are sure to inevitably trickle it at one point. But wouldn’t it be better if those sales were a steady, never-ending stream instead? Enter the practice of … Continue reading

The New Shopify User’s Resource Guide to Making the Perfect Ecommerce Store

Shopify is one of the most inclusive, popular and professional ecommerce store management platforms on the market right now, and it’s easy to see why. If you’re familiar with WordPress, you know the blogging platform offers users tons of apps and add-ons to improve their blogging experience, and Shopify does the same for site users. Storefront owners can use apps and themes to both improve their and their customer’s user … Continue reading

25 Great Websites With Amazing Free Stock Images

1. Unsplash 10 Photos Featured Every 10 Days Royalty free for commercial and personal use. Additionally, you can sell by remixing things more creatively to its uniquely your own. Photos are all high resolution and in stock.   2. StockSnap Hundreds of high resolution photos are added on a weekly basis. Great search feature available to help you scan through thousands of photos much quicker. Free from copyright restrictions and … Continue reading

3 Steps to Launch Your First eCommerce Store

Launching your own ecommerce site is not as complex as building pyramids. Sure, it takes some work, effort, and know-how but you can start from scratch and become successful with time. The key is consistency and really going after something organic with your mission. What is your calling? What are your interests? How can those cater to a specific group without compromising your integrity? These are all things you should … Continue reading

6 Crucial Steps to Starting a Successful Affiliate Marketing Program

When it comes to setting up an affiliate marketing program, it all lies in your foundation. What is your brand about? What does it offer the people? How will you attract visitors and make them customers? These are a few of the key points you should think about before you begin your foray into the affiliate marketing world. All of these apply to Business 101, and you should never take … Continue reading

eCommerce Roundup: Top Articles for eCommerce Marketers (October – November 2016)

Developing a good set of marketing strategies will help you take your brand to the forefront. However, you may need some assistance along the way from other sources to open your mind to new tactics. Luckily, there are great resources online through articles, graphs, and infographics that will give you the right content to absorb for your own application. Here are some solid articles in this month’s ecommerce marketing roundup. … Continue reading

Outsourcing eCommerce Marketing Versus In-house

Your eCommerce business requires many marketing activities to keep the business growing. You need SEO, paid ads, social media, content marketing, automation, conversion rate optimization, and many more marketing tasks. Who is going to do all of these tasks? That’s why many eCommerce business find themselves asking: Is it better to outsource your eCommerce marketing than to do it in-house for your business? Well, it depends. There’s a few factors … Continue reading