E-commerce Marketing Blog

The 6-Month Guide to Marketing Your Store

If you are looking to increase traffic and sales for your eCommerce store, then we’ve got just the thing for you: The 6-Month Complete Guide to Marketing Your Store.

It’s a comprehensive guide that will show you EVERYTHING that goes into eCommerce marketing.

The guide has been divided into 6 months and each month will provide actionable strategies to help you market your store. Here’s what you’ll learn in each chapter of The 6-Month Complete Guide to Marketing Your Store:


Started as a small video sharing platform, the growth story of YouTube is nothing less than phenomenal. With in a year of its launch YouTube had million views everyday and more than 65000 videos were uploaded each day in early 2006.

This new innovative was in uncharted territory of video sharing kindled the imagination of then tech companies and within a year of its launch Google acquired YouTube in its first high profile acquisition ever for a whopping $1.65 Million.

Ever since its acquisition in 2006 YouTube’s growth was staggering and it has opened up a new avenue of sharing content, media and news.

For someone who is new to Instagram, Let us answer the question what is Instagram?

Quoting verbatim the Instagram founders,

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, and then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.

22.4 % of fortune companies have an active Instagram account and a specific Instagram strategy. Do you have one? 


SEO has changed a lot over the past few years and tactics that were once highly effective no longer work and can now even have negative impact on your website.

Some marketers that learned search engine optimization before 2010 are frustrated because most of the tactics that they used to get links no longer work. Bulk directory submissions, profile links, article directories and reciprocal linking are just some of the tactics that use to be popular.

When Google shut down old tactics like article marketing, people turned to guest posting to help with their SEO. However, Google’s webspam team recently started cracking down on spammy guest posting also.

Angry businesswoman pulling her hair

When your host goes down – and chances are really good that it will – will you have a plan ready to take action? If not, consider yourself a sitting duck.

If you’re experiencing regular downtime, it might be time to find a new hosting provider – but even with 99% uptime and a great hosting company behind you, there’s no guarantee that your site will always be live.

If the likes of Facebook, Pinterest and Foursquare can go down, you’re kidding yourself if you don’t think you can’t. Luckily, you can plan now to save yourself headaches later. Here are the things you’ll need to build your own “Hosting Outage Preparedness Kit”:


Ecommerce businesses need to be built on two solid foundations to be able to grow: meeting existing demand(or creating it and filling it if you are a juggernaut like Apple), and scalability.

It’s not quite that easy to get both things under control, though, so here is a 10 step checklist to put your online store en route to success. The first 5 have to do with marketing and demand, and the second 5 have to do with scaling.

1) Make sure there is demand


Growing your business online is challenging, however, if you are following the best online marketing strategies and you are using the best tools, you are well on your way. A great online marketing strategy will help your business get more traffic, leads, and customers. Following the best online marketing strategies and using the best online marketing tools can achieve these results.


In the world of online business, having a strong email campaign can be an enormous asset to your entire marketing plan. Being able to contact customers with newsletters, promotions, and friendly reminders keeps you on their mind and in their inbox. Getting someone to give you their email is much easier than getting them to buy something from you, though getting that email can very well be the first step towards that purchase. With the opportunity to follow up with clients, your email list can help build a strong rapport and lasting clients. The question is, then, how to build a better email list?

Fellow online marketers and friends, we have some very exciting news for you. We just learned that LeadPages recently launched a New Affiliate Minisite Template. This template will help all business that have an affiliate program have a beautiful, tested, and proven affiliate user sign up page that will recruit more affiliates and help them sell more.

This is exciting news for you because you can get this new Affiliate Minisite Template and use it for your affiliate program. It is very easy to customize and get going. As an ecommerce business that has an affiliate program, you need to make it easy for your affiliates to learn about your affiliate program and also make it easy for them to sign up. This new Affiliate Minisite Template accomplishes that and more.

How to Build Twitter Followers for Your Ecommerce Business

Twitter is a game played strategically like Chess. Make your moves in a way to step ahead in the least amount of time. For the Twitter addicts, this is a bit left field. For the business owners, this is great way to optimize your time much better. We all know time is money and you want to create a presence that appears you’re on all day, but you are really not. Here’s a great guide to get  1,000+ followers on your Twitter account.


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