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The 6 Month Complete
Guide to Marketing
Your eCommerce Store

This guide will show you how to get more traffic,
sales and conversions for your online store.

50 Best eCommerce Marketing Tips

Through time, eCommerce has evolved so much. From the mere setup of an online store to promotion in social media channels, the marketing strategy for eCommerce has evolved so much that it will be hard to keep up if you don’t keep on learning. Today, we’ll look into a collection of tips that eCommerce website owners are using today. In fact, we have around 50 tips for you to work Read More >>

How to Get More Subscribers for Your eCommerce Website

What if you can have thousands of people waiting for your eCommerce promotions? Wouldn’t it be easier to sell something if you already have people listening to you? With this, you no longer have to convince them aggressively. You just need to talk and they’ll listen. But this is hardly the case online. Try visiting one of the popular social media websites and you’ll have hundreds of updates and ads Read More >>

What is Lead Nurturing

Familiarity has marketing power. If you ever wondered why Disney has managed to sell all of their characters and how people can familiarize themselves with nonsense words like “Supercalifragilisticexpialidocious”, familiarity is the answer. There is something about familiarity that just pushes people to move towards them. The mind loves it and the chance of a person acting on something familiar is always higher. This is the reason why brands use Read More >>

eCommerce Chatbots

Shopping bots are nifty tools that are created to simulate a customer service representative replying to customer’s messages. What these do is that they have a set reply for any type of questions thrown at them. These are useful for eCommerce websites and online businesses that need to constantly reply to their customers. These free up the business owner’s time as well as save him money in hiring employees that Read More >>

BigCommerce SEO

Creating an online store with BigCommerce is incredibly easy. You just need to set up an account and your store will be almost ready to go. I love how its interface is very straight forward. You can easily choose a theme and add some products and watch your online store magically come to life. However, selling online doesn’t end with just having an online store. An online store is just Read More >>

Shopify SEO

Not getting enough traffic to your Shopify store? Without traffic, you cannot expect your website to make conversions or sales. You need traffic if you want to transform your online store into a thriving passive online business. One of the easiest ways to get traffic is by ranking your website on the search engines. Anyone who is looking to buy something would often visit the search engines to look for Read More >>

eCommerce Instagram Marketing

Are you marketing your brand in Instagram? You should. A recent study showed that brands experienced a 25% increase in engagement just from marketing in this platform. It works for any type of business especially eCommerce. But how should you use it? Once you sign up for an account, you’ll see that it is a community of images. It is an avenue for artists and creatives alike to share their Read More >>

How to Insert Canonical Tags Using Google Tag Manager

You may have read the horror stories about duplicate content. You may have read stories of despair from website owners who have seen their blogs penalized for no reason only to find that their site is flagged for different versions of their website indexed in Google. It all came from one website but in different versions. According to Javier Lorente in the 2015 SEO Salad event in Zaragoza, Spain, Google Read More >>

Social Proof: The Ultimate Guide

If you want your business to grow faster, you’ll need some social proof. Social proof pertains to personal or paid recommendations by real people who have used your products or services. It is powerful because it does more than describe your product or service. Instead, it relays a story of the user’s personal experience with it. The proof will mostly be honest and will have its pros and cons. It Read More >>

How to Install Facebook Pixel on BigCommerce

Why do marketers constantly look at analytics? They do it not just to track conversions or sales. They do it so that they can go inside the minds of their customers. More than their needs, marketers want to know their customer’s feelings, attitudes and interests. And that is only possible through analytics. If you want to know the background of your website visitors especially for your BigCommerce website, you’ll love Read More >>

How to Install Facebook Pixel on Shopify

Why do you advertise? You do it because you want people to know about your products and services. But more than mere exposure, you want these people to act on what they see and buy. People buy for many reasons. Some people buy products because they need them. Others buy for their comfort. The same is true online. People have many reasons for visiting an online store and buying. But Read More >>

How Honesty Can Give You an Edge in eCommerce Marketing (Podcast)

  Vishal Mahtani is the VP of Business Operations at The Penny Hoarder. Vishal has a distinguished 13+ year career in digital marketing with valuable expertise in maximizing ROI by aligning digital strategy and business strategy within growth corporations and startup environments. Marketing Strategies Revealed in this Episode: How to market honesty to build a profitable brand How to be authentic Marketing mistakes to avoid   TRANSCRIPT COMING SOON