Posted in Ecommerce | November 12th, 2013
Shopify is a hosted ecommerce solution that is popular with many ecommerce shops for a variety of reasons. A customizable design, easy integration with third-party software, and an absolutely effortless checkout process are the three main advantages that Shopify users have benefited from.
Shopify was built to be user-friendly and works well with individuals who do not have the slightest experience with web design or development. With an array of free themes as well as premium choices, ecommerce stores have countless alternatives to select from. Moreover, they have the option to use a template created by Shopify or they can have a professional integrate their brand into the web store design.
There’s still time left to build links as you end 2013 and start getting your goals and resolutions ready for 2014. Like New Year’s resolutions, building links needs your time, effort, and commitment. About eighty percent of us will fail to reach our New Year goals, so, to make sure that your link building does not fall behind, here are thirteen advanced link building strategies that will get you ready for 2014 and boost your website’s rankings.
When it comes to Google, you never know what type of surprise it has in store for marketers on all levels. Whether you like it or not, you are at the mercy of Google’s wrath when it comes to their search engine. Sometimes, you’ll feel as if your site was hit below the belt. Sometimes, you’ll smile because you’ve moved a few spot in the top 10 search queries. Either way, you have to adapt to whatever is thrown in your direction. Google Hummingbird has a profound effect not necessarily on your content itself, but how you present and distribute your content. In other words, are you answering questions one may have on the search query? Also, are those people sharing and finding value with your content links as you interact with them on social sites? You’ll see below how this actually affects your ecommerce site. Here are a few ways your content will be affected:
2013 is coming to an end, however, you still have time to make sure you are doing your ecommerce marketing right. Ecommerce marketing has evolved from businesses mainly focusing on consumers buying their products to now where businesses focus on establishing personal relationships between the business and consumers. As all ecommerce business owners know, traffic is a vital component in ecommerce marketing. That is why businesses have evolved their marketing strategy to focus on establishing relationships between the customers and their brand. Better relationships with customers helps businesses drive more traffic to their hub. This becomes difficult with the ever-changing Internet landscape and staying on top of your ecommerce marketing game becomes even more challenging. To help your business cope with the constant changes and enhance your bottom line, take note of these critical elements that can keep your company afloat amid competition and web changes.
More and more traditional businesses are embracing ecommerce today in an effort to improve sales and revenue, especially as the bulk of consumers are increasingly turning to the web for purchases. Companies these days do not need to feel compelled to spend hugely on conventional advertising campaigns. The reason is that there are now several avenues on the Internet that can be maximized to market products and services effectively without shelling out considerable amounts of money.
Posted in Ecommerce | October 17th, 2013
Shopify is a popular shopping cart used by numerous ecommerce companies. With more than 100 premium and free professional ecommerce website templates, Shopify gives users the ability to create ecommerce stores that are both aesthetically appealing and functional. The online store platform also allows users to have complete control over the design of their ecommerce store. Since every website template comes with its own settings, users can customize the design of their website easily and quickly. Or, they can hire a designer to work on their ecommerce store based on a design tailored to their specifications. Today, numerous ecommerce stores are using Shopify as their corporate front and to manage their online business.
There are a large number of very good reasons to have an online store for your business. The first is that there is a lot less cost; you’re not paying for a lease, for electricity, water, and the same number of employees you would need for a physical store. There’s also the potential for slightly lower marketing costs; it’s easier to get people to click on an enticing link than it is to get them in their car and drive somewhere. You also stay open- and can update- for every minute of every day, with no opportunity for sales lost. Your store hours are longer, and your product can reach a much larger target audience when mailing it to them becomes a possibility. Whether your online store is just part of your company, or is the majority of it, you must maintain a continued level of investment towards it in order to make sure you’re reaping all those benefits. One of the most important ways to do this is to discover strong marketing strategies to draw people in. So what are some of the best strategies to market an online store?
OSI Affiliate Software has created a free ebook titled How to Get More Traffic for Your Online Store. This ebook will give you 20 shortcuts for getting more traffic in record time.
Reading this ebook will help you:
- Increase traffic
- Increase leads
- Increase sales
- Increase profits
- Increase search rankings
- Learn about SEO
- Grow your business
Download The Ebook Now
Are you brand new to the ecommerce scene? Maybe you’re building your first site and have not a clue on setting up a great online presence. Have no fear because Shopify is here to help you with all things related to ecommerce. You won’t be stuck up the creek without a paddle. Shopify is a stellar company serving over 60,000 stores worldwide. Do you have a physical retail store, but your inventory is a bit outdated and disorganized? No worries on that front, either. Why not check out Shopify’s P.O.S. system to directly link with your physical inventory? You’ll be able to tell right away where your inventory comes from, your sales, your stock, and more. Additionally, you’ll be able to see your contacts between the retail store and your ecommerce site. This is a solid way to keep track of your items.
OSI Affiliate Software easily integrates with Bigcommerce estore to help you create a in-house affiliate program for your business. Bigcommerce is one of the most popular online store builders that can really help grow your business. This week I am reviewing Bigcommerce to show you why this is one of the most popular ecommerce applications.