E-commerce Marketing Blog

Email Marketing has been one of the oldest, time tested, still more relevant and a successful medium to reach out to customers. The first and the foremost factor that play a most important role in the success of an email marketing campaign is the quality and the volume of qualified email subscribers that you have in your database. This guide helps you to get acquainted with some of the best tools that help you gain more subscribers over time.

Email Marketing Tools:

1.Mail Chimp:

With more than 6 Million users Mailchimp is one of the most reliable and fastest growing email marketing service.

Content Marketing has now become a byword and a must have strategy for anyone who are into digital marketing. With thousands of content being published every day ranging from blogs, Tweets, Facebook updates, infographics and ebook and each and since each and every article is carefully devised to attract and engage customers, your content must have a little extra that should clearly demarcates your content from the rest.

One of the hardest things about YouTube marketing is promoting your own channel. YouTube marketing is a huge component of your eCommerce strategy, and its effectiveness will most likely affect the overall performance of your business. Proper promotion of your YouTube channel means more prospects, and more prospects provide the competitive edge, drives the demand and increases your ROI.

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While search engine optimization and social media marketing is essential for the success of your online business, there is another extremely lucrative strategy that you might not have taken into account. We are talking about leveraging the power of YouTube, and other video channels.

A while back we shared our first eCommerce Marketing Weekly Round-up. Because you have enjoyed the suggestions we made, we decided to create a second round-up of articles that will prove useful for entrepreneurs, internet marketers, business owners and tech savvy individuals. We strongly believe that eCommerce Marketing has a lot to do with listening to what others have to say. Also, it is only by listening to thought-leaders in your industry, that you can pick-up vital skills that will propel your business online.

As a startup, with financial challenges and man power constraints it is always smart and wise to invest in tools and applications that help run, manage and automate business activities. The following is an exhaustive list of applications that enables you manage a whole range of business activities.

Online Tools For Building Customer Relationships and Encourage Engagement.

Customer Support Software:

1. Zendesk: Industry leader and one of the most trusted help desk software.

2. HappyFox: A simple, intuitive and easy to use help desk ticketing system. The subscription plans start from $9 per agent per month.

The advent of online ecommerce store platforms like Bigcommerce is the single most important reason the rapid proliferation of online stores across the Internet spanning all geographies and sectors. Even though these ecommerce CMS’s have made it easy for anyone to start a store, the competition due to the sheer number has increased tremendously.

To keep your store breathing it is more than an imperative to start taking Digital marketing seriously. And Digital marketing always starts with Search engine optimization. Search engine optimization is so important because it helps you grow organically without actually burning your pocket in costs.

The only way to create an effective Ecommerce website is by investing time and effort in all lucrative strategies, and learning how to balance them perfectly. Besides the marketing and content creation aspects of your online campaign, you must also take into consideration the tracking aspect. Ecommerce merchants are aware that it is extremely important to track sales, marketing campaigns and client activities. Only by doing this can they measure the true impact of their online strategies.

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eCommerce marketing isn’t only about implementing the best strategies and trying to drive the best conversions. As you may have already noticed, it is also a lot about listening. When we say listening, we aren’t just referring to your customers and prospects, but also listening to other thought-leaders in the industry. For this purpose we have decided to share a Weekly Round-up for the best eCommerce Marketing articles, tips and tricks from the experts. Let’s see what they have to say.

As retailers, we try to do all we can to ensure that our customers have a great experience with our brand, site and products. However, as much as we try to control the process, some things are simply out of our hands. Sure, it is up to you to create an interesting and user-friendly design, to place product descriptions, write emails and follow-up on them, engage with your client-base on social media and so on, but once your product is shipped to the customer you can do nothing but wait.

Unfortunately, many eCommerce businesses are not using YouTube to market their companies. YouTube is a great marketing strategy because it can be used to maintain and develop relationships with your customers. Do not lose out on selling more and getting more customers by not using YouTube.

Click on the infographic below to see a full sized view:

Infographic: How to Increase Your eCommerce Traffic by 37% Using YouTube

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