E-commerce Marketing Blog

The online world has provided us with countless opportunities. Authors and talented writers can effectively promote their work online, artists can reach out to new audiences, and small businesses can further expand their presence without having to invest in brick-and-mortar stores. If you are a small local business owner you should seriously consider investing in your online presence. Not only is it cost-effective, but it will also help you attract customers faster. The solution is Local SEO.

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The advent of social media platforms has completely revolutionized the way customer perceives and interacts with companies and brands. Social media has helped reduce the chasm that historically existed between both companies and customers.

Businesses both small and enterprises should now take social media more seriously than ever. This article acts as a guide that helps you decide on the best social media management tools and how they rank against each other in terms of unique features and pricing.

TweetDeck:

TweetDeck is one of the earliest and the most powerful real time Twitter management and tracking tool. TweetDeck’s intuitive and comprehensive features allows you to,

The concept of Schema.org has been on the SEO radar for more than three years. Although it is one of the most powerful forms of optimization, it is also the least-utilized. According to statistics, less than 0.3% of internet marketers and website owners use it on their pages. Effective e-Commerce schemas from the GoodRelations project have been integrated in Schema.org. This is great news for retailers, as it can vastly increase the click-through-rates for their sites. What Schema.org does is provide with additional information within the search engine snippet.

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Shopping-cart abandonment has become an extremely popular subject for eCommerce experts. What exactly determines prospects to go through with a purchase, and why are there so many who leave your website? These are questions that you must absolutely find an answer to if you want your eCommerce website to become successful. According to Baymard.com, the average abandonment rate on online shops is over 65%. This means that 650 out of 1000 customers do not convert. You are, therefore, losing a lot of opportunities.

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Even if only 35% of the 1.15 billion registered users on Google Plus are active, the 359 million who uses the platform on a daily basis can be converted into valuable customers. Considering that Twitter has approximately 200 million active users, we can safely say that Google plus is no longer a second string social media site. As a matter of fact, it offers several interesting features that will make networking easy, effective and enjoyable. In addition to this, it is not only the size of Google+ that matters.

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The 6-Month Guide to Marketing Your Store

If you are looking to increase traffic and sales for your eCommerce store, then we’ve got just the thing for you: The 6-Month Complete Guide to Marketing Your Store.

It’s a comprehensive guide that will show you EVERYTHING that goes into eCommerce marketing.

The guide has been divided into 6 months and each month will provide actionable strategies to help you market your store. Here’s what you’ll learn in each chapter of The 6-Month Complete Guide to Marketing Your Store:

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Started as a small video sharing platform, the growth story of YouTube is nothing less than phenomenal. With in a year of its launch YouTube had million views everyday and more than 65000 videos were uploaded each day in early 2006.

This new innovative was in uncharted territory of video sharing kindled the imagination of then tech companies and within a year of its launch Google acquired YouTube in its first high profile acquisition ever for a whopping $1.65 Million.

Ever since its acquisition in 2006 YouTube’s growth was staggering and it has opened up a new avenue of sharing content, media and news.

For someone who is new to Instagram, Let us answer the question what is Instagram?

Quoting verbatim the Instagram founders,

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, and then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.

22.4 % of fortune companies have an active Instagram account and a specific Instagram strategy. Do you have one? 

inbound-marketing

SEO has changed a lot over the past few years and tactics that were once highly effective no longer work and can now even have negative impact on your website.

Some marketers that learned search engine optimization before 2010 are frustrated because most of the tactics that they used to get links no longer work. Bulk directory submissions, profile links, article directories and reciprocal linking are just some of the tactics that use to be popular.

When Google shut down old tactics like article marketing, people turned to guest posting to help with their SEO. However, Google’s webspam team recently started cracking down on spammy guest posting also.

Angry businesswoman pulling her hair

When your host goes down – and chances are really good that it will – will you have a plan ready to take action? If not, consider yourself a sitting duck.

If you’re experiencing regular downtime, it might be time to find a new hosting provider – but even with 99% uptime and a great hosting company behind you, there’s no guarantee that your site will always be live.

If the likes of Facebook, Pinterest and Foursquare can go down, you’re kidding yourself if you don’t think you can’t. Luckily, you can plan now to save yourself headaches later. Here are the things you’ll need to build your own “Hosting Outage Preparedness Kit”:

 

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