20 Top Ecommerce Marketing Blogs

Online Marketing - Connected Computers

Digital marketing is a critical component that businesses need to implement today. Basically, digital marketing is the process of promoting products or brands using one or more types of electronic media. Compared with traditional marketing, digital marketing is a more sophisticated marketing strategy, spanning tasks from analyzing how a campaign is doing in real-time to tracking and managing sales conversions. Many businesses and marketers have yet to fully understand the digital marketing process in order for them to use it to their advantage. With that, here is a list of digital marketing blogs that provide relevant content, useful strategies, and valuable resources. There are also various ways on how to promote an Etsy shop.

1. Mashable

Mashable is an online resource dedicated to providing news and information on the digital culture, social media and technology. Recognized as the world’s largest blog with 34 million monthly unique visitors and 14 million social media followers, Mashable blogs about new websites and services, publishes breaking news on the web, and offers social media guides and useful resources. The blog also covers a range of other marketing topics including the following: social networks, mobile, gadgets, marketing, media, journalism, culture, and entertainment.

2. Search Engine Journal

Search Engine Journal is an Internet marketing blog powered by experts on search marketing, SEO, paid search, analytics, social media, and content marketing. With a community-based approach to search marketing content, the blog brings news, insights, trends and best practices that offer companies valuable guidance on how to better manage their web marketing strategies. The site, which has in-house contributors as well as independent Internet marketers contributing to site content, is also a gold mine for web marketers who want to enhance their marketing campaigns in order to effectively target their audience.

3. KISSmetrics

KISSmetrics is a blog about analytics, marketing and testing and provides a variety of content that discusses how Internet marketers can improve their online marketing approach. The articles on the site cover a range of web marketing topics, namely: advertising, analytics, blogging, branding, conversion, copywriting, design, e-commerce, Facebook, infographics, launch strategies, marketing, SEO, social media, testing, and Twitter. The blog also offers several marketing guides for Twitter, LinkedIn, Tumblr, Quora, Google Webmaster Tools, Digg, Re-Marketing, Reddit, Facebook, Influencer Targeting, YouTube marketing, LinkedIn ads, and the basic beginner’s guide to a successful email marketing campaign.

4. Content Marketing Institute

Content Marketing Institute is an online resource that provides practical and how-to information, ideas, advice, and guidance from industry professionals as well as from the site’s active community. Founded by content marketing evangelist Joe Pulizzi and launched in 2007 as a content marketing leader, the site has evolved to what is now known as Content Marketing Institute. Blog followers can take advantage of numerous articles on content marketing, building a successful content marketing strategy, join gatherings attended by content marketing professionals from different parts of the world, and communicate with site experts on meeting content marketing challenges.

5. Online Behavior

A resource for website owners and analysts finding ways to better understand the behavior of their online customers, Online Behavior provides readers with information on vital topics including targeting and segmentation, website testing and usability, and web analytics and optimization. The blog, founded and edited by Google Analytics Advocate Daniel Waisberg, specifies three online behavior personas: the web analyst, the SEM manager/optimizer, and the CMO. The blog also discusses online marketing measurement and marketing optimization strategies as well as to facilitate web masters and analysts to gain improved understanding and optimization of websites.

6. Digital Marketer

Digital Marketer is a community comprised of marketers, entrepreneurs, and small business operators who wish to obtain useful information and resources on driving more traffic to their websites, increasing rates of conversion, and improving customer and social engagement. The Digital Marketer blog offers crucial advice to marketers intending to refine their digital marketing approach. Topics cover the three main points emphasized by the blog: generating traffic, improving conversion, and increasing engagement.

7. Marketo Blog

Marketo Blog is a resource of actionable device and advanced digital marketing strategies maintained by Marketo, which specializes in the marketing automation aspect of digital marketing. The Marketo blog provides an array of articles aimed at educating digital marketers with topics ranging from digital marketing, email marketing, inbound marketing, search engine marketing, event marketing, B2B marketing, content marketing, demand generation, lead nurturing, lead scoring, marketing automation, modern marketing, mobile marketing, as well as articles featuring infographics, landing pages, marketing metrics, revenue performance, targeting and personalization, and sales marketing alignment.

8. UX Booth

The UX Booth is an online resource created to serve the user experience (UX) community. Founded by Andrew Maier and Matthew Kammerer, members of the UX Panel, the UX Booth is a collective of authors and contributors. It is also a huge community that provides various insights from a range of perspectives. The main points that UX Booth emphasizes are user experience, usability, and interaction design. Blog subject themes include information architecture, visual design, analytics, interaction design, content strategy, universal design and design research. The blog, which pays authors $100 per article, welcomes submissions from authors and contributors.

9. 52 Weeks of UX

52 Weeks of UX is resource that was built week by week for 52 weeks and has already been completed. Developed by interface and product designer Joshua Porter and Twitter’s principal designer Joshua Brewer, the 52-week blog provides details and insights into practices aimed at better user experience design (UX). Topics include identifying design problems, groupons and the value of copywriting, the attributes of a good UX designer, design systems needing to be challenged, the importance of user testing, user interface as customer service, the power of frameworks, and what makes the user experience.

10. The Daily Egg

The Daily Egg is a blog about conversion optimization, specifically design and copywriting. The blog covers a wide range of topics, namely marketing, conversion, design, copywriting, analytics, email marketing, SEO, social media, content marketing, infographics, and podcasts, to name some. Established in 2006 by Hiten Shah and Neil Patel, the blog is the content aspect of the heatmap software called Crazy Egg, which is among the first testing platforms developed to aid users in improving their website conversion rates in as early as 30 days. Aside from relevant articles, the blog also provides daily alerts and a weekly digest.

11. Point Blank SEO

Point Blank SEO is a blog that provides useful ideas and information about the link building strategy, specifically for white hat links, which helps websites move up in the search results pages. The blog aims to serve the needs of both beginner and expert link builders and teaches them the ways to build quality links using an efficient method. The blog provides a scope of subject matters including link building strategies, link building resources, an explanation on what SEO is about, guide to visualizations, and a link building course. The blog also features a complete list of link building tactics made available to everyone.

12. Search Engine Land

Search Engine Land is a news and information site that covers a span of themes from search engine marketing to searching issues as well as the search engine industry. The site features news and columns as well as Internet marketing topics classified according to channels, which include SEO, SEM, search marketing, content, social media, analytics, local, and retail. A collection of how-to articles for various web marketing techniques is also another site feature that covers how-to’s on the following areas: SEO, SEM/paid search, analytics, link building and, social media marketing.

13. Search Engine Roundtable

Search Engine Roundtable is an online source for noteworthy threads that are happening at search engine marketing (SEM) forums. The basic objective of the site is to serve as a single source for the reader to visit in order to find the most relevant threads covered at the SEM forums. Main topics cover the search engine giants, SEO as well as other topics such as web promotion, affiliate marketing, social search, search technology, search theory, legal search issues, as well as blog administration, ecommerce SEO, web analytics, web design, in addition to coding and usability.

14. Moz Blog

The Moz blog is a resource that focuses on inbound marketing and SEO. It provides tips, tricks and advice on improving websites as well as enhancing search, social, content and marketing strategies. Blog categories include the following topics: SEO process; measuring and testing SEO; SEO research and trends; online marketing; and business development. Formerly called SEOmoz, Moz expanded its efforts to provide support to marketers across all aspects of inbound marketing. The Moz also provides a range of free and paid tools and resources that help businesses to effectively perform a variety of marketing tasks.

15. Smart Insights

Smart Insights is an online source for digital marketing aimed at helping Internet marketers achieve success online with the use of various techniques and tools for digital marketing strategy, analytics, search, social, and email marketing. The site shares the latest best practices for creating digital marketing campaigns, focusing on the following online marketing methods: digital marketing strategy, using web analytics to improve results, launching SEO and PPC campaigns, using email marketing and CRM techniques, utilizing social media and e-CRM, creating effective affiliate and partner marketing strategies, developing display advertising and brand-building plans, and improving website design and persuasion techniques. In addition to the various online marketing methods mentioned, Smart Insights also provides insights and guidance on CRM implementation, helping businesses effectively manage their customer relationships and enhance their overall marketing strategies.

16. State of Digital

State of Digital is an online platform for Internet marketers who want to find the ideal content they need, their present position, and the state of the digital marketing campaigns they have launched. The marketing resource features a blog, a collection of whitepapers, guides, workshops as well as events, which are aimed at helping marketers integrate all marketing avenues. Blog categories include advertising, affiliate marketing, analytics, content marketing, conversion optimization, design, display advertising, email, social media marketing, marketing, mobile, search engine optimization, video marketing and web development.

17. TopRank Online Marketing Blog

The TopRank Online Marketing Blog is a blog run by TopRank Online Marketing, a digital marketing agency that specializes in customer acquisition and engagement. TopRank, which serves B2B and B2C clients, facilitates companies in increasing their sales, enhancing brand visibility, and in developing customer engagement. The TopRank Online Marketing Blog helps marketers connect with their new and existing customers by means of content marketing, digital marketing, social media, email marketing, conversion optimization, SEO, blogging, online marketing, mobile, search marketing, integrated marketing, visual marketing, interactive marketing, web analytics, community management, and online PR.

18. Portent

The Portent blog is maintained by digital marketing experts at Portent, a full-service Internet marketing agency that offer services ranging from SEO, PPC, social media marketing, to inbound and content-driven marketing strategies. The Portent blog specializes in content, including slides and videos, that help marketers to effectively convert their digital marketing strategies, covering topics like digital marketing, developing responsive websites, how to track SEO improvements, optimizing campaigns, email marketing, remarketing for search ads, using PPC to bolster SEO, and SEO as a customer service, among a plethora of other articles related to digital marketing.

19. Vertical Response Marketing Blog

The Vertical Response Marketing Blog focuses on email marketing and how it should remain in an Internet marketer’s arsenal of digital marketing strategies. The blog also covers topics like blogging, SEO/SEM, content marketing/copywriting, event marketing, small business marketing, and social media, as well as infographics, public relations, direct mail, design, customer service. VerticalResponse Inc. offer a full range of self-service marketing solutions for small businesses including email marketing, social media, online surveys, postcard marketing, and online event marketing.

20. eConsultancy Digital Marketing Blog

The eConsultancy Digital Marketing Blog provides engaging content, useful advice and thoughtful insights into digital marketing. Topics covered a wide range of subjects including social media marketing, SEO, blogging, content marketing, mobile marketing, search engines, videos, ecommerce, design, affiliate marketing, copywriting, engagement, email marketing, online advertising, display advertising and many more. Blog channels include categories for advertising, content, customer experience, data and analytics, ecommerce, email and eCRM, mobile, search marketing, social, and strategy and operations. eConsultancy is a community that serves as a gathering place for professionals from the digital marketing and ecommerce fields. Through this list, companies and marketers have access to a wealth of information on the various aspects they need to know about digital marketing. With this, they are better able to comprehend what they need to do in order for them to succeed in their digital marketing approach.

About Tariehk Geter – Tariehk Geter is the Director of Marketing at OSI Affiliate Software and he loves to share strategies that help businesses sell more. Follow him on Twitter and Google+

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7 Response to "20 Top Ecommerce Marketing Blogs"

  1. Comment From shounak

    Thanks a lot for sharing this list,This list will certainly help marketer like me in building my Ecommerce marketing strategy.



  2. Comment From Dylan Simpson

    Thanks a lot for a great overview of e-commerce, your post helped me a lot.



  3. Comment From Cynthia Griffin

    Mashable is by far one of the best blogs out there. It is a great resource that I usually visit many times a day to stay up on the latest things in technology.



  4. Comment From Calvin Sanders

    I have been able to pick up a lot of useful information from all these blogs and forums. Many of these blogs also have great advertising opportunities.



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  6. Comment From Darlan

    This list is excellent.
    I follow ten of the twenty sites.
    Congratulations on the list.



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