April 27th, 2012
In the last article in the course, we discussed some of the things that you can do with your landing page to help your affiliates. In this section, we will learn more about what affiliates do and why they are so important to your business. By learning more about affiliates and what they do in order to get customers to your site and help make sales, you will find that you will both be able to benefit.
Your affiliates want to help sell your products and services, but they also want to have a product in which they can believe. They are trying to cultivate their own relationships with the people who visit their site and then go on to your company’s site. If they have a high quality product, they will be able to promote with confidence. Choosing the right affiliates who have experience in the type of niche you are in, and who have the ability to market for you, is going to be beneficial to all.
When you’re working with affiliates, you will want to make sure that you have a good package to present, as mentioned in the previous chapter. You want to inspire confidence. A good landing page on your end and a good payout for their service can go a long way in developing a good relationship with your affiliates. You must be able to convert the visitors into customers and sales once they arrive at your site through your affiliates. You can return to Part 4 to learn more about some of the things that you can do to make that happen.
You must also want to have high quality tracking software if you hope to keep your affiliates. The software that you use to track the clicks and sales is very important to the affiliates because that is what will make sure they receive the right pay for their work. Choosing high quality software that is going to be easy to use is always something that your company has to consider when starting in affiliate marketing.
In most cases, affiliates are going to have specialties, and you will want to work with those who specialize in your niche. This will increase the amount of quality, targeted traffic that the affiliates have coming into their sites, and you will have a higher click-thru rate because those visitors will already be interested in the type of product that you are selling.
For example, if you are selling an information product on specialty gardening, such as roses, an affiliate that has a gardening blog, or a site dedicated specifically to roses, would be a good match. Visitors to that site will already have a predisposition toward buying such a product. The same is true of just about every different type of niche out there.
You always want to take good care of your affiliates because they will take good care of your company by sending along great customers.
You always have the option of being choosy when it comes to picking your affiliates. They will apply to your site, and then you can choose the best of the bunch and choose only those who you believe will be a good fit for the type of product or service you have to offer.