June 8th, 2012
Social media marketing is considered as one of the most valuable ways for you to market and sell your business online. The Internet is considered as a huge market, and there are people out there looking for the best techniques to help them increase their visibility online. Social networking sites such as Pinterest are rising as potential major players for advertising.
However, to become successful online, it would be best for you to have strategies and tactics for Pinterest. Pinterest is a social network that primarily plays up to the use of graphics and images to sell a product or service, and you should consider some of these strategies below to get an upper hand.
The best way to sell your business is with proper collaboration techniques. How do you apply such a tactic? Well, for a start, it would be wise to have a themed group boards that will capture the interest of the market. Often, people overlook a profile that looks cluttered. There is no better way for you to gain the attention of online readers than to have a board that comes with a common theme.
Ideally, when you consider the collaboration efforts of the board, it would be wise to look into the events. Place in one section of the board the company promotional gatherings and have the products on another. Usually, a crowd party or a board tour, and even a simple re-pin will voice out the common interest of the profile to the market.
If your business is a big conglomerate, then it would be hard to track the Pin Boards of your employees as they might reach into the thousands. However, if your business enterprise ranges from the smaller to the medium size, then you have every chance of encouraging all your employees to open their own boards at Pinterest. This action is somewhat similar to that of LinkedIn. In fact, with Pinterest being closely related to other social networks such as Facebook and Twitter, it allows your company to be more visible in these three social networking giants.
While opening a Pinterest account may not be a requirement for the employees, it could be a way for you to reach out to ask them for support. Try to tell them if their efforts pay off for your marketing program using Pinterest, and reward them appropriately.
It is noted there are people who argue against the use of Pinterest because of copyright infringement for the images that are captured and pinned on the pages. Hence, if you are pasting some images replicated or copied from another location, it would be best to state the source on the bottom. In fact, there are some cases that the URL of the original location of the post will be a great help for you to avoid any infringement cases that can be raised. By doing this, you actually send out this notion they are a legal company that abides by the rules of the court of law, especially when it comes to the right to ownership.
There is not a doubt that using Pinterest will mean creativity for everyone. Titles would be a good way for you to start building the pin board. A good tip to consider in the creation of the pinned pictures or image is to try to focus on lifestyle and not just the product name. It is crucial for you to bring in a visualization of the potential changes the product may offer for the user.