July 2nd, 2012
Do you have your mobile strategy in place? Is your site mobile-friendly? If not, you have some new priorities to add to your endless list of things you need to do to grow your business. If you do have a mobile strategy in place, congratulations and great for you, however, that does not mean you stop reading this article. Instead, read the article and if you have great feedback to provide, please share so that all marketers reading this article can benefit from your experience in mobile optimization.
According to a study from the Pew Internet & American Life Project, 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. The increase in traffic from mobile devices like smartphones and tablets has garnered the attention of online marketers and even Google is looking for ways to make the mobile web faster.
Now that people use their phones and tablets to browse the web, some of your visitors are coming from mobile devices, which begs the question, is your site mobile-friendly? You can find out whether your site is mobile-friendly, when you go to the W3C mobileOK Checker. Once you find out whether your site is mobile-friendly, you will want to consider the actions you need to take to make your site mobile-friendly.
Why do you want to make your site mobile-friendly? Because there is an increase in traffic from mobile devices and you do not want to lose these sales. This might not be your top priority if you are a startup but it is something to keep in mind as you continue to grow your business. If your business is well established, then, you can start working on making your site mobile-friendly so that you do not lose sales. Also, you are going to be better prepared as the transition continues to happen from the traditional desktop and laptop to more mobile devices. Within the next few years, more users will be using mobile options to browse the web especially as the sales of smartphones and tablets continue to rise.
If you decide to make your site mobile-friendly, the most important thing you need to do is to make sure that your page load speed is fast. Page load speed should be fast regardless of whether you are optimizing for mobile or just for traditional desktop and laptop users. A slow page load speed will lose you sales because customers are impatient and they do not want to wait as your site takes time to load. Whether it is for mobile web or traditional web, make sure your page load speed is fast. Again, optimizing for mobile is not a top priority for startups since you are already overwhelmed with just trying to get the business going. However, as a startup you are still at the best position to make this transition compared to other established businesses that will need to decide on whether to create a new mobile-friendly site or to convert their current site to a more mobile-friendly site. Well-established businesses that have been around for at least ten years need to seriously think about making this change so that they do not fall behind and also so that they continue growing their business.
Progressive marketers already took notice of this rising trend and have already made the necessary changes to accommodate mobile users and customers. Take Google for instance, they adapted mobile friendly website designs because they noticed traffic coming from mobile users. If your business already has a mobile strategy in place, congratulations for leading the industry; you have advantage over your competitors and you can optimize and test out different ways to market for the mobile web. However, do not get comfortable, because all the readers of this article will be coming to take your spot and business.