July 26th, 2012
There is line of thought that bringing in a huge volume of traffic to your site is not always possible. The truth is, you can have tons of traffic and still fail miserably in marketing your business. The more accurate parameter that should be taken into account is the number of leads that you receive. For instance, a site with 100,000 monthly visitors and a thousand leads is still better than a site with a million visitors but has only ten leads. Think of it this way, your visitors are like the general population and they will come and go. On the other hand, leads are your target market. They are your prospective customers who are most likely to buy your product. There are a few effective ways to convert visitors into leads. Let me share four awesome tips.
1. Optimize Your Lead Form
Your first step is to get some attention for your web site through search engine optimization or SEO. Then, you need to create interesting and valuable content that visitors would love to read about and even share. You should also make use of some call to actions or CTA’s on your blog. Then, create a well-constructed landing page with a lead form. Make use of the lead form to gather all the necessary contact data from your visitors. The lead form should have all the fields marked with the necessary labels. You should have Pop up messages in place for possible errors and confirmations. There shouldn’t be any ads on your lead form because you do not want to get your lead distracted.
2. Create a Reputable Contact Us Page
In order to convert visitors into leads, you need to earn their trust. One way to do this is to list all your contact details on your profile page. This will give your visitors an idea that you are not just some dubious character trying to hide something. Make sure to also link all your other social media accounts on your contact page. Your site visitors’ confidence will increase your conversion rates.
3. Capitalize on your USP
USP or unique selling proposition (or point) is one of the best ways to increase your conversion rate. USP is basically telling your potential customers what sets your product apart from the competition. This marketing strategy creates an impression of exclusivity associated with your product. Your consumers would love to have some sense of pride just by using your product. You have to come up with a unique benefit or feature only your product can offer and that could give your customers bragging rights. You can incorporate this in your landing page or mention on your blog.
4. Attract Leads By Offering The Best Deals
Try to go the extra mile when it comes to providing your customers with the best deals. You can let them have a free trial for a certain period of time to get a feel of your product. You can also give an extended warranty so your customers will have peace of mind. And, if you are confident enough with the quality of your product, you can also offer an anytime money back guarantee if expectations are not met. All of these strategies mean a lot to your customers. Aside from the increased conversion rate, all these good deals can even result to repeat sales and referrals.