November 10th, 2012
Successful content marketing means sharing and developing great valuable content. With nothing valuable on your website, there won’t be anything to attract any visitors. No content means Google will have nothing to rank and index, nothing to share on social media and nothing to send in your emails. These days, marketing means content publishing. The days when you had to focus on ads have now evolved into needing to create a system to publish friendly inbound content like eBooks, blog posts, webcasts, white papers, videos, case studies, emails and online newsletters. Here are five awesome strategies to improve your content marketing. As more and more consumers and target demographics are becoming used to being bombarded by various ads and media techniques, what will stand out is great content that asks nothing from them.
1. Killer Content
It is no longer a good idea to just do content production per se. These days, the content you need to be giving out needs to be top of the line killer content. This is ironic since many publishing barriers have vanished and there has been an exponential increase in the amount of available content. People now want to spend their time, energy and money on ‘only the best.’ It takes talent and work to produce great content and a lot of planning and this is something you will need to keep in mind if you are serious about online content marketing.
2. Create a Community
Successful content marketing is the result of many hands doing the work and with this in mind you may want to seriously consider building a network or community for producing your content. For instance, instead of just website blogging, you can create an industry site providing platforms for others to be able to contribute to the conversation. Through this community of content-providers, a great referral traffic source is created and you get opportunities to become a magnet to an audience that is much bigger.
3. Relevance is Important
Developing relevant, useful content can be a good investment for your content marketing. For example, take one topic that your audience finds extremely useful and then produce content that is relevant. For instance, rather than producing thirty posts for your blog, focus on creating ebooks with topics that will really be important to your audience. You can fill it with case studies, custom research, how to, takeaways, tips and stats from the industry. Once you have this you can then decide how you want to publish the content. One recommended strategy is to collect emails from your target audience in exchange of the ebook.
4. Changing Your Perspective
Instead of putting your focus on a perspective of pure sales and bombarding your potential readers with reasons to buy your products, you might want to remember that no one is really into stuff like this and you may lose rather than gain with this method. Instead, why don’t you try to understand the problems your readers are facing and which ones they are trying to solve and provide solutions? Rather than selling your products, educating your readers is a better method to gain trust, loyalty, and customers.
5. Keywords Still Work
No matter what changes have taken place, most if not all people online still use keywords to search for what interests them. For this reason, you may want to incorporate the keywords your target audience uses when looking for something on the web. Rather than single words, use phrases, even in the headlines and on the site. Online keywords tools can be of assistance when you are trying to find the right keywords to include.
Conent marketing is one of the best ways to attract and convert visitors online. Follow these 5 awesome strategies to improve your content marketing and increase your sales.