E-commerce Marketing Blog

5 Awesome Strategies to Select Keywords for Google

December 4th, 2012

Searching for data and information starts with the use of a keyword, and with the right terms, you can get your website to have the best results on the search engines. Everything begins with the right keyword online, and you need to figure out the best words that will produce high rankings for your business. Experts to online marketing actually state that you need to have the right keywords to ensure success for your business in the World Wide Web.

Great keywords will help you land high rankings online and if you are serious about increasing your rankings you need to have the right strategy on how to select winning keywords. The idea behind this online marketing concept is that you have to get the right types of customers to visit your website. Research is the key element that will get you the right predictions on what keywords work and which do not.

Search Box Hints
The first of the most crucial things that you can do for selecting your keywords is finding out what your target audience is searching for. Organic search campaigns are usually the best way for you to gain an understanding to the demands of the market.  The best starting point that you can use to gain data on the best keywords is on the actual web engine itself.  Google, for example, has a system that offers immediate hints to the keywords you might be interested in when you are searching for something in their search box. Use these hints to get ideas of what your customers are searching for. Another great tool to use is the Google Keyword Tool.

Long Tail Keywords
The Internet is always changing with the demand and the flow of users online.  It is best to analyze the changes of the words and phrases that are been used online. Users are more inclined to use long phrases and sentences when they are searching for something in search engines. So, when selecting keywords, make sure to select long tail keywords. For example, if you were searching for information about how to select keywords, you will enter in your search engine “how to select keywords” and not “keywords.”

Match Keyword with your Industry or Business
This is perhaps one of the most instrumental methods that can be used to extract the best keywords in the market.  Find keywords that your business belongs to. Do not use keywords for “real estate” if your business sells “toys.” So, find keywords for your industry because this is essential in getting your website listed in search engines when your target audience looks for your industry.

Keyword Tool
Generating new keywords that work well online is best done with a keyword tool, for example, Google’s Keyword Tool.  This is the process where you are able to get the tool to help rank potential keywords in the search results and see how competitive the keyword is.  Search queries will be matched more than often to the broad keywords to get the exact match that works. The new keywords are often converted to negative impressions to ensure that any new keyword research will be prevented in the future.

Use the 10 % Clicks
A most appropriate system that is noted to bring in the best results is the 10 Clicks Rule. This is a technique where you would most often filter a word that has lots of clicks and impressions; you have to run this search query procedure that will filter the words that match them as positive.  Prioritizing is the key element in this technique, and this is something that will generate the best online campaigns.

Keywords are essential to getting you higher rankings so make sure you follow and try these strategies to get your business higher rankings.

 

One Response to “5 Awesome Strategies to Select Keywords for Google”

  1. Comment from aubree:

    I find long tail keywords to be the most important and I have never put much faith in the search box hints for some reason. I might have to re-think that philosophy.


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