Launching your own ecommerce site is not as complex as building pyramids. Sure, it takes some work, effort, and know-how but you can start from scratch and become successful with time. The key is consistency and really going after something organic with your mission. What is your calling? What are your interests? How can those cater to a specific group without compromising your integrity? These are all things you should ask before you begin making your own ecommerce site. Here are some steps to help launch your first ecommerce site.
What Do You Want to Sell?
The first thing you should think about is what kind of product or service you want to sell. This is important because you can’t go into a site without knowing your identity. You have to offer something of value that’s going to get you leads and sales. Think about a talent or an interest you can provide that’s something you’re passionate about. Let’s say you have a great product like a hair treatment that uses more natural elements. For one, that means less harm on the environment so you’ll get a particular for that. Two, it’s more natural so there are people all about health conscious items. With just one product and purpose, you already have the potential to cater to different audiences. Not to mention, if you have something that works for frizzy or curly hair, that’s another audience from that sale point.
Sometimes, people like a good service. Maybe you are good with haircuts and you don’t want to own a barbershop. You can set yourself up with a home appointment deal. People can call you for a haircut at their home. They will pay you for the service of not only a haircut but actually making the drive out to that area. This is not only convenient for them but you can set your hours and make more money than simply having a physical place. Additionally, you can sell hair products and accessories to earn more money by upselling. This is a great way to tackle your local market and build your reputation for being a good stylist. You typically work best at the talents and interest you have for the long term. Keep this in mind before you begin creating your store. The next step is actually creating an ecommerce store.
Developing Your Site
You can’t be in ecommerce without having a store on deck. You can create it through places like Shopify and WordPress. These are two good platforms to help you develop your own ecommerce store. These are reputable companies that give great service and make the whole process easier. You’ll be able to get good templates to help make your store stand out and create a quality user experience so that your visitors can engage better. Also, WordPress has great plugins to help you develop your site at an easier rate. You won’t have to know how to do numerous codes to get the page to look right.
Think about how you want your site to be presented to the people. Are you looking for more of a simple and direct approach? This could be great if you are trying to gain a mass audience because those people know exactly what they want and don’t have the luxury of spending countless hours on one product. You need to know how to optimize your images so that they are more searchable online. Additionally, the visitors have a better idea of what they can buy on your site through different angles and descriptions. The more time they spend on the page, the better chance you’ll end up with a sale.
Another thing to think about is do you want a mobile presence? There are more people out there on a tablet or smartphone that make purchase decisions. Even if they don’t make one right on the first visit, they will typically have it on the back of their mind. They may decide on buying or contacting you for a service when there’s more down time in their busy day. Your mobile site should be even more efficient to visitors because it’s like your main site without all the bells and whistles. It’s a bit faster and responsive so that people can get exactly what they need.
Promoting Your Ecommerce Store
This is all dependent on how you want things to roll out. For some, they like having a beta launch just to test the waters. It’s a good way to see who are the early adopters of your brand from a service or product perspective. This will show if there’s any initial interest or you may need to go back to the drawing board and try a different approach. Your initial supporters can be the main components to help bring your brand to a good stage where they give you a lot of promotion.
Speaking of promotion, a good way to do this is by having your own affiliate or referral program. When you notice those first 10-20 people like what you offer and try it, why not put them on a special team to help promote your brand? This way you can take more of an organic approach than simply baiting people to support you. People are much more trusting with people who they actually know and care about. They value their opinions more because there’s that human factor they can’t get directly from a company that’s all about numbers.
Another reason why this works well is because you can give back. You can give your supporters a monetary incentive, gift, discount, and prize in however you see fit. Having this kind of plan helps you out for the long term because you’ll get valuable data you can use towards promoting other products. Also, it’s a great way to launch due to the initial drive and excitement. This gets their engines run and creates a hotbed for your product release.
These are just a few ideas you can use to help you launch your first ecommerce store. What are some tactics you like to use to setup your first site? Post a note below.