4 Strategies to Get More eCommerce Sales

If you have an ecommerce site, the key to maintaining is great traffic and sales. Of course, this is not an easy thing to do due to the ever changing search engine, mobile presence, and how different people view your site as an authority. You need a well-rounded profile in order to get more sales on your site. You can’t be a one-trick pony that’s only good at one thing when others are out there that can even out the playing field easily. Make sure you have a sound plan in order to help other parts of your business flourish. Here are 4 key strategies to help you gain more Ecommerce sales.

Upselling Your Products

Never heard of this concept? Sure, you have. Do you use a website like that Amazon.com? Then you’ve definitely seen this concept in action. Let’s say you’ve made a purchase like an iPhone 6 Plus. What came after your initial purchase? A “Thank You for Buying this Product.” You’ll see your purchase amount a link back showing when it’s going to be shipped, etc. However, the main thing is now you’re susceptible to get more emails. You’ll first of all get that confirmation email and it has more products like different accessories to go with your initial purchase. From then, you’ll get another email saying your product has shipped. That’s another way to pitch accessory products. The other email you’ll receive is a “How was your experience using the product?” kind of message. It’s really great a way of subliminally getting you to buy something.

Upselling is far better than cross-selling. Case in point is that you already sell something they need. Let’s say you want them to upgrade from iPod 32GB to iPod 64GB. They already had in mind and set a budget for the 32GB. Of course, it’s a bit of the same product, but only the amount of space it has is a difference. You’re going to need to find a way to separate this product from the pack. Someone might go with the 32GB one because the price of the 64-gig is so much higher. Now, you have a choice to do a couple of things to make it standout.

If there is a price change, please make it more beneficial for the customer. If the 32GB one costs 200, maybe have a sale on the 64GB iPod set to $300. See, now they get double the fun for half 25% off. They would not have received this opportunity if they went with the 32GB iPod. Additionally, you’ll get more money out of the sale because you upgraded them with this potential offer. If you are going to pitch something higher, make sure that the upgrade clearly exceeds the original product. To make this more achievable, you can do comparisons of different products. Show their features, what makes each item unique, the strengths/weaknesses, and why someone want to invest in a higher product. The major key (kudos to DJ Khaled) is ensuring value at the highest degree when the price goes up. Set yourself apart from the rest and exceed the performance value so that they have no choice but to purchase the high priced product.

Ultimately, you can use a good app like Product Upsell or Beeketing to help you upsell your products by providing the higher priced one in your checkout BEFORE they purchase. That’s a great way to put it in their brain so they can make the more impulse purchase. Need an idea of how to get this started? Check out: How to Upsell Any Customer.

Keep Your Abandoned Carts Under Control

It’s a real hassle when you lose out on a potential sale due to someone leaving the cart open during the checkout. There are a few things to remember that actually affected the final purchase decision. One, your site could have frozen or lagged to the point where it really was an inconvenience to your potential customer. Maybe in that moment it seemed like a virus hit your site or they felt uncomfortable, which is why they didn’t go through the sale. Maybe something caught their eye in the time that the checkout page was loading.

Here’s another reason why the cart was abandoned…your shipping was too high. Everyone hates shipping fees because it’s just a general extra cost that comes with buying the product. If your shipping rate is high, forget about it. That’s like trying to catch flies with vinegar. You need that sweet honey to drive them then let it stick so that can’t help but to stay where you are. You certainly catch more flies (customers) with honey than vinegar. Learn how to sweeten the deal by offering a free shipping coupon for a price over $50. Maybe that first initial purchase you can charge no shipping at all just to get them to start a relationship with your brand. Get creative. You could also offer a discount to entice them to come back. It’s all about swaying their decision rather than driving them out.

What you can do from that is build an email recovery system that shows your potential customers that they left the email cart opened. You can even get creative with memes or photos that draw emotion so you can get in their heads to actually sway their decision. Maybe you can offer them a limited time discount or free shipping at an amount lower than the normal rate that will get the client to finish through with the purchase. You’ll be surprised how many people abandon their carts. As a result, this has a profound effect on the way people buy your products. There’s nothing wrong with sending a simple reminder especially if it’s done tastefully. It’s your business and your products. You have every right to send them information that could make their life better by purchasing this product. From Jilt to Abandon Aid, there are some good tools that can help you create more opportunities in even your shopping cart emails. A good article to read is 13 Amazing Abandoned Cart Emails (And What You Can Learn From Them).”

Acquire More Email Subscribers

I know this sounds a bit more easier said than done, but it’s very necessary that you get the right traction to your email list. Point blank. Email marketing is still an effective tactic that garners the highest results. People enjoy a good email rather than social media in most cases. Why? Social media just moves too fast for most people when it comes to an email. You have more of a personal feel and you can word things a lot better because you have the time to really get it right.

One way you can get more subscribers is by developing a great popup box on your site. You can set the pop-up to a timed feature where if someone stays on your page long enough, there will be a sign that comes up allowing them to subscribe. A good way to make this effective is creating a discount or giving a free incentive to sign up. Off the bat you’ll be able to pitch something and your prospective customer gets a good incentive to find out more about your brand.

Creating your own newsletter is another great way to get subscribers because you can pitch your products as well as give your customers exclusive data. Sometimes you can segment your different subscribers to types of products you know they’ll enjoy. This way you can corner individual markets a lot better. It’s all about using your information in an efficient manner. Get creative with your approach by adding a few humorous memes or invoke some emotion using heartfelt/inspiring stories. Make sure whether it’s a weekly or monthly letter that it’s absolutely engaging. You can also create links to send out snippets of your newsletter to social media. This is a great way to get others interested who may not be subscribed to your list. Entice them by providing a small preview and reel them in with the full after their subscription.

Give your faithful subscribers and new subscribers a reward. If you notice someone new subscribed to your list, why not give them an exclusive deal on their first purchase? This will not only open up the floodgates as far as building a great relationship but you give your customer great value. It’s the kind of value that will help things spread organically because they will show all of their friends and family why your product is great. Aweber and Mailchimp are both solid apps that will help you grow your email subscribers. To help you get started on your email list, take a look at the article: “25 Simple Ways to Grow Your Email List.” You’ll develop some creative tactics in order to build your list so that you can gain more eCommerce sales easily.

Engagement Helps You Develop a Strong Relationship

There’s nothing like genuine engagement with your customer. It’s a whole different relationship that garners tons of respect on a human to human kind of level. It’s not about a transaction. There’s a certain synergy that focuses on value and care. One of the best ways to engage is through social media. It’s called “social” media for a reason. You don’t always have to pitch your products. Why not tell a funny story or keep up with a news bit that might relate to your niche. For example, if you sell video content, why not show a press release or an article on a new camera? This could entice others to pitch and maybe you might invest in one that can help you come up with better content.

Another way to engage is through blogging on your site. Whether you blog a few times a week or one time during the week, it needs to be consistent. Sometimes, your blog can be a simple thing like an article you found interesting and you want input on it. Maybe you have a blog asking a simple question of what kinds of products the people want. You can have a post with a poll and comments below that people can actually address what they need. This gives you the perfect platform to express yourself wholeheartedly in text. Add some good pictures to spruce things up. Just remember to be truthful in what you say because people can always read through the lines.

Creating video content is a sound way of engaging with your customer. You can set up a YouTube page with a daily vlog or informative post. The great thing about this is you don’t hide behind a wall of text. You show yourself raw and in the flesh. That’s very endearing to people because it shows you are human just like them. You stand behind your product and you show your true colors. This is the kind of content that spreads virally on social media formats. Another good avenue of engagement is video streaming. Whether you choose Ustream, Periscope, or another app, this is a more up close and personal approach. You can really engage with your core audience in real time. Also, they can spread the word while you stream.

It truly makes a difference when people can see from your perspective and hear things as well. It’s almost as if you bring them into your world virtually. Here’s a great article on how to engage with your audience: “Successful Customer Engagement Strategies that Leads to Sales.

These are just a few of the strategies you can use to amp up your ecommerce sales. Remember, it’s not about being a one trick that only focuses on a certain level of content. Use your creativity to appeal to your audience from all perspectives. Look at how your audience engages with your written content, video content, and how you put it all together through your marketing strategies. When you combine all of these elements, you have a great campaign to get you long term sales. What are some ways you increase your eCommerce sales? Post a note below.

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7 Response to "4 Strategies to Get More eCommerce Sales"

  1. Comment From Ben Tisdale

    Most of the major online retailers are all upselling on their sites. From related products to other recommended products. I know this is something that I can do as well which should increase the sales of my other accessory products.



  2. Comment From Nancy Donavan

    One way that I have reduced my abandoned carts is to add live chat to all my checkout pages. When I’m able to answer any last minute questions, people are more likely to complete their purchases.



  3. Comment From Francis Williamson

    I have been able to increase my email subscribers by offering a discount in a pop up window whenever customers have been at a page of my site for a certain amount of time. The only way they can get the discount is to provide their email.



  4. Comment From Howard Randall

    I have been able to grow my email list by getting people to subscribe to see my product demo videos series. In these exclusive videos, I go through selected product features and highlight various use cases.



  5. Comment From Viktor Ramanoff

    I have learned to decrease my shopping cart abandonment rates by minimizing the amount of things customers have to fill out during checkout. The less they have to do the better.



  6. Comment From Bert Matthews

    There is really a fine line when it comes to upselling. I personally think you do not want to bombard customers with additional items and accessories prior to checkout. People will generally buy something if they truly want it.



  7. Comment From Harold Raymond

    Creating video content in my particular industry has been a great way for me to reach potential customers. Through my informative video series, I come off as an expert thus earning the trust of my potential customers prior to them purchasing.



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