Authority Marketing – The Ultimate Guide

The premise of authority marketing is a fairly simple one: “I know more about what I’m selling than my competitor does!” The basic jist of authority marketing is letting your potential customers know that you are an expert in the field that you work in, which in turn should make your customer think “Do I want to work with anything LESS than an expert?” Well, we know what you’re thinking: “ Is there some sort of course or class to be a certified authority in my industry? Am I, or is my website, an authority in the industry? Can I use authority marketing?”Today, we’ll be discussing all of these questions, as well as the subject of authority marketing as a whole.

What Makes A Person An Authority In Their Industry?

Depending on the industry that you’re working in, there may be some sort of certification or college degree you can obtain that makes you more knowledgeable in the field than the average person. For example, an associate degree in business can be a good foundation for a business career. But for marketing, the key is really to just learn through experience. Taking action is the best way to gain experience in the field. Maintaining a website, talking to clients, and working with others in the field will give you critical knowledge on what it means to be an authority marketer. Let’s look at some examples of a few companies that have high authority in their industry, and have applied that authority to their marketing campaigns:

Examples of Authority Marketing


Everybody knows these world famous golden arches. This logo and slogan belongs to none other than McDonald’s. The company claims to have served billions and billions of customers. How did McDonald’s manage to gain billions and billions of customers, and grow to one of the largest franchise chains the world has ever seen? The answer is simple: authority marketing!When the idea of “fast food” comes into your mind, what’s the first thing you think of? For most people in the world, they think of those golden arches and the billions and billions of customers that they have served. McDonald’s use of the tag line “Billions and billions served” works so well for a couple of reasons, among the most important of which is:  They were the first to use it!McDonald’s clever use of marketing is not the only reason they’re such an authority in their industry. Another reason McDonald’s is such a stand out among the competition? The age of the company!Since 1948, McDonald’s has been serving hamburgers, french fries, and milk shakes to hungry customers looking for a quick bite to eat. This makes McDonald’s one of the first fast food franchises in America, and in turn, the rest of the world. The company’s experience, longevity and authority has made the food that McDonald’s sells makes it an option for lunch across the globe. By now, the McDonald’s corporation has making burgers and the tastes of the consumers down to a science. McDonald’s clever use of authority marketing, as well as their 60+ years of experience has cemented them into global society as a quick place for a decent burger, some fries, or a milkshake.

Whether you’re looking for a quick breakfast for you and the office, or just a coffee to start your day, you’re probably considering going to Dunkin’ Donuts. Dunkin’ Donuts use of authority marketing is another clever one, but none the less, it’s incredibly effective. “America Runs On Dunkin’“ is a slogan that can be seen or heard on televisions, radios, YouTube videos, magazines, or just about any other marketing medium imaginable. Dunkin’ Donuts’ vast marketing reach allows the company to give potential customers a reminder of the company’s existence multiple times throughout the customer’s months, weeks, or even days. This marketing reach, paired with the large number of locations that Dunkin’ Donuts has, allows them to make a big statement like “ America Runs On Dunkin’”. Since many Americans rely on coffee to get through their day, and Dunkin’ Donuts is such a large and popular franchise of coffee and donut shops, makes them an authority in the Coffee industry.Now that you’ve got a few examples of companies that are authorities in their industries, and how these companies have used that authority in their marketing, let’s discuss how you can establish yourself as an authority in your industry. Authority marketing is the key to letting your customers know you’re the #1 person for the job.

Presenting Yourself As An Authority

Now that you understand what being an authority is, start thinking about how you can let your customers know that you’re an authority. You can say you’re an authority in your industry until you’re blue in the face, but showing your customers and helping them out wherever you can is the best way to establish yourself as an authority.How you look to potential customers has nothing to do with your authority in the industry. Genuine people who be themselves are more trustworthy than buttoned up and in-line suit wearing types.

Establishing Yourself As An Authority

What kind of marketing should you use to spread the word that you’re an authority in your industry? First and foremost, for authority marketing in 2017, you need a website.

What Goes Into An Authoritative Website?

Social media platforms like Twitter, Instagram and Facebook alone will not establish your place as an authority. Authority marketing in 2017 requires a well developed and designed website. Most websites can be hosted on platforms like WordPress, which is incredibly easy to use, and gets the job done efficiently.Here are some things you can include on your website to establish it as an authoritative site:

  • Develop a newsletter, and have a sign-up page for that newsletter somewhere on your site
  • Create an about me page to tell your potential customers why you’re an authority in the industry
  • Sell your products or services directly from your website to show your potential customers that you’re readily available
  • Offer an incentive in exchange for your potential customer’s email address, which will allow you to build an email list of people who are interested in the product or services you sell
  • Display any media that you may have curated that pertains to your website like podcasts and videos which we’ll discuss further in this post

All of your other marketing channels can be tied to your website, which can convert potential customers on the spot. This is important in establishing yourself as an authority, and an important facet of authority marketing.

 Videos and Authority Marketing

Videos are the most viewed form of media in 2017 across all channels. Whether it’s being viewed on a television, a smartphone, or a computer screen, videos can hold the attention of a potential client unlike anything else. Videos can be posted right on your website, on your newsletters, or added to blog posts. Creating a video is one of the best ways you can grab and hold the attention of a potential customer. Within the video, you can tell your client why you’re the best person for the job, and establish yourself as an authoritative figure in whatever industry you work in. This is the very essence of authority marketing: “Why should you trust me? Well…” A video is the perfect platform for you to let your potential customers know why they should trust you, and why you’re more of a trustworthy authority than your competitors.

Video Formats

There are multiple platforms where you can post your videos. The type of video that you want to post, and the type of audience you want to target are both factors when deciding which platform to post your video on. If there’s no one looking for your products or services on the platform that the video is posted on, what does the average person care that you’re an authority in your industry? The answer is this: They don’t! Don’t waste your time on posting videos to platforms that aren’t being used by your potential customers.

  • Live Streaming – Most video platforms in 2017 come equipped with some sort of live streaming feature. This is a great way to have “face-to-face” contact with your customer, and answer any questions potential customers may be dying to ask an expert in your industry. Live streaming your videos is one of the premier ways to establish yourself as an authority in your industry.
  • YouTube – YouTube is the most used video platform in the world. It’s ease of use allows you to easily embed videos on your website or blog posts. To learn what kind of YouTube videos you should use for authority marketing in your industry, watch successful, existing videos that pertain to your industry. Apply the good parts of these videos to your videos, and improve on the parts where those videos lacked in.

 Social Media and Authority Marketing

Being knowledgeable about the different social media platforms is the premier way to succeed in using them. Once again, the demographic that uses each platform differs. Social media is one of the best ways to market yourself or your company as an authority in your industry.

  • Facebook – Facebook is the most used social media platform in the world. With over 1 billion users (About 1/7th of the population of Earth!) there’s plenty of room for you to spread the word about your authority in the industry you work in. Facebook is strongest in the sector of paid ads. While Facebook Ads may seem expensive, the return they provide is substantial. You can learn how to use Facebook Ads correctly for free, from the comfort of your home and online by doing a Google search for “Facebook Ads Guides”
  • Instagram – Since Facebook owns Instagram, you can create Instagram Ads right in the Facebook Ads platform. Instagram is a great place to do authority marketing through interesting pictures and informative captions.
  • LinkedIn – LinkedIn is a business-to-business social media platform that provides great opportunities for authority marketing. This platform, which is used by many professionals all over the world, is perfect for getting a business to buy your product or services. LinkedIn is great for one-on-one communications and requires time and devotion to sell yourself as an authority to any potential customers.
  • Twitter – Twitter was, at one point, one of the most used social media platforms around. Now, the platform, as well as the company is on a downfall from the massive user loss the platform experiences every year. It’s best to avoid using Twitter for most new authority marketing campaigns in 2017.
  • SnapChat – Snapchat is another platform that offers a face-to-face type of experience for your clients. Posting videos of you talking about your product or service will really make you appear knowledgeable and trustworthy in the topic. Snapchat is great for establishing yourself as an authority, and using it can really make a difference in your next authority marketing campaign.

Interesting and Informative Written Content and Authority Marketing

Providing your potential customers with interesting and informative written content is another fantastic way to establish yourself as an authority in your industry. You don’t have to be a great writer to get good content written. You can find great content writers online who can create beautifully written blog posts and other content for your website. Make sure if you are hiring a writer to create content for your website you have a policy on if they can use AI to create the content. You can use Originality AI detector to determine if they wrote the content themselves.

  • Blog Posts – Blog posts are the easiest way to provide your potential customers with informative and regularly updated content. Providing the customer with knowledge on your topic will establish you as an authority in the industry. Blogs are a great place to let any potential customers know why they should choose you over your competitor.
  • Guest Posts – Having your writings published on another industry related website will help cement your status as an authoritative figure in your industry. If the customer is looking for information related to the subject, and see your name as the writer for a couple of pieces of content, it’ll help the potential customer understand and believe that you’re a trustworthy name in the industry.
  • Books – If you plan on writing a book, you should probably be a decent writer. Books are a great way to establish yourself as an authoritative figure in your industry. How much knowledge do you have on the topic? Well, you wrote a book on it! Having a published book about the industry really puts you aside from the competition, and can be applied to any authority marketing campaign, no matter the industry.

 Why is authority marketing important?

You’re the best at your job. You want all of your potential customers to know that, right? That’s where authority marketing comes in. Providing your potential customers with valuable and interesting information will help instill the belief that you truly are the best in whatever industry you work in. Correctly using authority marketing to your advantage will make you the go-to person or company for the services or goods you provide.Free guide on how to market your ecommerce storeClick here to subscribe to this blog

3 Response to "Authority Marketing – The Ultimate Guide"

  1. Comment From Lucy Gill

    The big brands really know how to maximize authority marketing. How can the little guys take advantage of this?



  2. Comment From Victor Lugo

    Establishing yourself as an authority is a great way to build trust and a loyal customer base.



  3. Comment From Gaurav Heera

    Just wish to say your information is as amazing. The clearness in your post is just cool and I could assume you are an expert on this subject. Online marketing is very competitive nowadays; we need Best Content and marketing service. Creating quality content, growing your social Audience Can make easier to increase Conversion rate.



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