OSI Affiliate Software integrates with many shopping carts and payment gateways. One of the most popular shopping carts that our customers have is Bigcommerce. This article will help Bigcommerce customers come up with a great marketing strategy. It is not only limited to Bigcommerce. If you have a different shopping cart, you can still use the same strategies to market your ecommerce store.
With any type of business, you need an effective marketing strategy to build your brand. Of course, it’s a bit harder when you are starting out. However, the internet has a vast number of sources from sites with lots of experience. Learn how they build strategies for their brand so you can effectively brainstorm ideas of your own. Here are 20 solid articles to help build your ecommerce marketing strategy.
This is a great source of information from Shopify delineating 5 underrated ways that ecommerce owners can use content marketing. It’s a great short guide that gives information on creating tutorial videos that show to use their products. Additionally, they have a well thought strategy to build the FAQ page for potential buyers. They take advantage of good images that show the details of their products so users get a better gist of what they’ll receive upon purchase. Additionally, they encourage bloggers to build more of a publication to bring better authority. And always keep in the know so your information is relative to the times.
This is another good marketing source for ecommerce merchants to follow. The approach is a bit more common, but useful. It gives advice for setting real goals in the longevity of your brand. It suggests some items you place more focus. It places a priority on knowing your audience and realizing how well your content caters to their needs. You’ll devise ways of communicating to your audience through livestream, podcasts, social media, and much more. Before long you can gauge how well your strategy works by writing down your budget, plan, and see the payoff. A good source for those who want practicality.
This is a very analytical yet short and powerful method from Forbes. If you are looking for more a mathematical approach from gaining revenue as a result of marketing, this is your go to article. The writer encourages site owners measure everything from leads, email marketing, and campaigns to help you as far as knowing clickthrough rates and how it translate to sales. The article also shows why it’s important to use multiple sources rather than a search engine. It shows by using a systematic strategy such as 80% of your budget at a certain time, you will find a more successful method of building revenue.
This is a pretty thorough, no B.S. article about the best and worst strategies of your ecommerce marketing plan. This is the type of article that pulls no punches as it breaks down great, good, mediocre and bad practices to save you time and energy for your ecommerce site. It advocates writing for top notch sites for more awareness to your brand via SEO. Also, it advocates giving a free product away for a review. You can use it as springboard for traffic and long term sales. It shows why article marketing by itself is quite abysmal due to Google’s ever-changing search algorithm. Great resource.
Mashable has come up with 7 tips to help the user experience as well as tapping into other sources to expand your marketing efforts. First of all, it goes into the importance of a well-functioning ecommerce site from a design and navigation stand point. Additionally, it goes into how you can make things buyer friendly by providing an environment that helps you buy the items you enjoy. All the while, it stresses the need for mobile interactivity as well as a social media presence – which is crucial for newbies. It also gives advice for using incentives to draw in long term buyers.
If you need to build a better social media presence, this is a great article to take some notes and use toward your strategy. Social media marketing is more prevalent now than ever. This article shows different ways you can use social media to your advantage. Learn how you can add social sharing to your own ecommerce site. Not only add this presence, but engage with followers to create value. Learn to build trust in your brand and give them exclusives to help you sustain longer relationships. Also, find out how you can use this information to better cater to customer needs.
This is a solid guide to add to your campaign. Although, it’s especially made for the holiday seasons , it’s great for increasing your sales and taking advantage of impulse buyers. When it comes to the holidays, courtesy is a valuable asset. Make your own gift cards or certificates to get more buyers to purchase your products. PEOPLE ALWAYS LOVE INCENTIVES. Overnight shipping will just add a ton of revenue to your business by giving customers the option of receiving their package early. Use a countdown to boost sales for the next holiday with days you ship out products.
This is an excellent article showing why brands should institute a mobile presence if they have not done so already. It gives great advice on how to set up your mobile site for success and make it easier for all mobile users to navigate. Also, it shows why a one click checkout will get more buyers because they won’t have to go through a complicated register process. Additionally, it shows how your Twitter, Facebook, and Instagram page plays a more important role in marketing than you think. It’s a short but very interesting post.
Huffingtonpost always has well-informed articles especially correlating to business. With good suggestions like catering to a global audience (such as a Chinese New Year or China’s Singles’ Day), it’s easier to acquire a better demographic. Also, since more people search through mobile devices it’s important to guide their search from products you believe they’ll enjoy.
Well rounded and sound advice embodies the message of this post. New ecommerce sites should go for a rich mobile experience that feels just as comfortable as a full on website. Peer reviews should be a pivotal part of your marketing because it brings a sense of validity to your brand. Rather than a celebrity to endorse your product, get someone reputable in your niche. The article makes a solid point on how this can greatly affect your sales. Always make sure you can get different angles of your product so customers get a great preview before a purchase.
This is a short but sweet guide showing how interchangeable retail and ecommerce works especially with marketing. More physical retail stores use mobile devices to read card or upload inventory. Also, sales via social media promoting such as special hashtags or links build better engagement. Both marketers find that smartphone and tablet optimization is imperative to compete with other brands. This is a good guide for updating and following through with a better business plan for online/physical retail.
This is another good source showing how marketers have to adapt to a global marketplace and use social media and mobile marketing in 2014. Ecommerce brands can better flourish from great foreign markets by catering to their audience. Also, the article talks about how apps play a huge role in not only advertising revenue but as an accessory for products. Let’s say you have a niche on treadmills. You can use data results from the machine and sync to your app so your customers can properly monitor their progress. And it helps you promote your other products in another manner.
Getting into the mind of your customer is becoming more prevalent as a business strategy. The article shows how convenience plays a major portion in attracting sales. Offering a multi-channel mobile brand is much more than your physical retail store because you can order products from anywhere. Also, businesses learn from shares and likes of what products stick out to people as they scour the net. More trust is imperative to keep visitors to your page because you are essentially selling a personality or relationship before the initial transaction.
Yahoo! has a great article explaining how retail infuses with ecommerce in a more paperless society. In fact, services like Paypal will become more universal. It also notes that although there is an increase in online shoppers, the need for incentive and engagement is important to bring back customers. Also, social login will be the norm in due time because people don’t want to wait to buy products or fill out a bunch of information only to feel as if they will be phished. As a result of mobile purchases, more trust is put toward product and peer reviews for some type of vote of confidence.
While the information on this site compromises of predictions, it does provide you with great possibilities of what could happen really soon. In fact, one does occur already such as customer interaction with brands. If you order food from a restaurant, 9 times out of 10 you will tweet the experience. Businesses capitalize off your response (negative or positive) because it’s free publicity. Additionally, it shows how you can accommodate your customer while on the go or just multitasking. From a funding perspective, it explains how crowdfunding is playing an integral role in backing brands without taking a loan from the bank.
This is a well thought-out analysis as far as businesses moving toward an ecommerce set of data. It figures in data automation, online advertising, and other trends which will prevail the market. As far as using data automation, it provides a good way of seeing trends in email campaigns, content, and sales. Additionally, more on-site widgets will be used to provide messages to users and ask them engaging questions along with better live customer service. This will essentially build more sales in the long term.
If you are just starting out in ecommerce, this is a guide you need to take a look at for reference. With items such as planning and automating your promotional campaign to stay ahead of the game and ways to increase sales, you’ll learn the tricks of the trade for doing well in your niche. Also, social login is emphasized for convenience and out having to use separate user account for each time you want to make online purchases. Promote your brand and learn to sell it across multiple platforms.
For smaller ecommerce sites, this is a good source for learning to compete with the big retailers. Data is used to cover target audiences and sales. As a global entity, you may want to study your highest demographic and see what trends cause them to gravitate to your site. It also stresses the need to adapt to newer technologies to stay ahead of competitors. Find ways to cater to multiple platforms to increase your overall sales.
As far as a seriously progressive look into digital and ecommerce marketing, this is an article to read. More people want that real time experience like voice activation to see certain businesses whose competition falls in less than a 1 mile radius. A great visual aid such as Google glass will add even more real time integration, which only shows how deep ecommerce can get with newer technology. Eventually leading to a way of payments through mobile and voice.
Experts always provide great detail due to first hand experiences. New and intermediate ecommerce site owners will find that these experts have great points to help answer questions without relying on FAQs. Additionally, it shows how consistency, creating a stand and being your human self, makes more customers aware of how you build your brand. Not to mention, it talks about a user experience being more holistic because they demand more from brands (see, taste, and hear). Appeal to their tastes to acquire long term customers.
For starters and experienced ecommerce owners, there’s always something to learn. Take a look at some of these strategies and find what works for your own campaign.