The general consensus of the year 2012 for internet marketers was “phooey!”. Google updates, panda, penguin seemed to effect the vast majority of us. This has now brought upon the SEO profession a new service called “Link Removal”. Link removal is a practice in which a company, person, or team will go around the web taking down potential links that may be hurting your rankings in the search engines.  While most were still lost in the Social marketplace, SEO and Social is continually verging into one in regards to rankings and the effects they play on each other.

Read the rest of this entry >>

Currently, guest blogging is the favorite activity of webmasters for link acquisition, and for sites to obtain free content. Due to its simple and easy nature, it has resulted in a lot of activity that is considered spammy by search engines, such as article spinning.

Article spinning is perhaps the most common of these activities that can be penalized. It occurs when guest bloggers gather information from the web and change it just enough so that it can’t be dinged for duplicate content. In essence, it is the re-writing of content that is already available elsewhere.

Read the rest of this entry >>

If you’ve been eagerly watching your website rankings since Day One, you’ll know how frustratingly often the rules keep changing. To begin with, if yours is a business website, you may have hired someone to make your website SEO compliant. You may have learned how site structure and Meta can affect how many people see your site, and how linking is important for visibility as well. You think you’d done everything right until:

Read the rest of this entry >>

It’s pretty simple really. The act or desired result from SEO is too broad a topic to truly be captured if studied as a silo. Tactics are constantly changing to match the constant changes Google releases to their algorithm to make certain results more accurate and meaningful. After all, every time Google updates their algorithm it outdates a good chunk of ‘easy’ therefore likely spammy link tactics but it also reinforces tactics that will never change. These time-tested tactics are what we will be focusing on as you read onward.

Read the rest of this entry >>

Searching for data and information starts with the use of a keyword, and with the right terms, you can get your website to have the best results on the search engines. Everything begins with the right keyword online, and you need to figure out the best words that will produce high rankings for your business. Experts to online marketing actually state that you need to have the right keywords to ensure success for your business in the World Wide Web.

Read the rest of this entry >>

Creating a digital asset out of your existing website that will produce strong business returns in the long run requires continuous SEO effort from you. Some authors have reported that the most successful companies are those that view Search Engine Optimization as a lifestyle instead of a solution for the short-term. When you are selling products online, popular products won’t be too hard since the products will tend to sell themselves. On the other hand if your product or service cannot sell itself then it will take a lot more work to create pages that are worthy of linking to. Of course, there are a few things you can do to create link-worthy content. Here are 4 strategies to build link-worthy content.

Read the rest of this entry >>

Have you ever looked through the Google search results and noticed that some results come with a thumb-sized profile picture depicting the author of the content? This is called Authorship and it makes your content feel personal. Google now allows you to link your Google Plus profile to the content you create. By doing this, content authors and marketers now instantly get credibility because their picture appears on search results just because they linked their Google Plus profile to their content . As a marketer, you will benefit from this since Authorship increases your credibility, placement and visibility.

Read the rest of this entry >>

Do you want better website conversions? Whether you want your clients to send you emails through filling out your contact forms or to call you, being clear on what action you want them to take on your website is very important because you don’t want to leave them guessing. After all, in this society that is full of distractions, hardly anyone takes time to think. Your clients will get confused when they see too many calls to action like Facebook likes, tweets, emails and phone numbers on one page. To make sure that you do not overwhelm them, advise them on what steps they would need to take when they are ready to get in touch with you and be clear about it. To further help with improving your conversions, here are 5 strategies you can use and see your rates go up.

Read the rest of this entry >>

Google Plus currently has over four hundred million users who are registered of whom a hundred million are active users. Still fairly new in the business, the page of Google Plus may be considered by some people to seem similar to the fan pages of Facebook while others may see it as a cross between Twitter and Facebook. Some use it as a way to market their business while others use it for networking or staying in touch with their friends. No matter how you are using Google Plus, knowing a few things may come in handy in the long run. Here are five tips for Google Plus you can put into effect immediately.

Read the rest of this entry >>

CSI is a great TV show – it’s put together so well that it’s compelling viewing and lets you get lost in a fully formed story.  Your best articles should also give readers that sort of feeling – but there’s more that you can take from the show than simply the structure of your article.  But the show can demonstrate more than simply copywriting – it can show you how to really entertain your readers, and give you the chance to show off your sleuthing skills and turn up information for your clients that you wouldn’t otherwise find.

Investigate the Facts

Read the rest of this entry >>