Google Chrome is the most popular web browser in the world with a market share of 55% and more on both mobile and desktop. It has always been tweaking and innovating to make Chrome one of the best browsers in the world. Without a doubt, in the past years it has been prefered over other browsers. Chrome strives to bring out the best in them in every update that they bring. When Chrome became the first browser to support web push notifications, it revolutionized the way the marketing world functioned.
Web Push Notifications are interactive messages that work seamlessly in desktop, mobile and tablet. It is only once a user has filled a form, submitted a request, does the process of lead user engagement start. Push notifications with their personalised push notification features, help in targeting the right audience and also send out local time based notifications. This modern way of communication, boosts user engagement and retention which in turn encourages repeat visit. Website push notifications for ecommerce websites play an important role as they need to be swift, to encourage people to make a purchase. Push notifications is the ultimate solution to leverage geographical targeting. With web push it becomes easy to segment users based on their behavior and location and send them relevant notifications.
Chrome initiated push notifications from Chrome v42. From Chrome 42 to Chrome 53, the improvement and transformation that has taken place is tremendous. Push notifications have changed the way marketers function and has evolved the concept of marketing in a way no one ever imagined. Now it sends more than 18 billion Chrome web push notifications everyday!
This infographic illustrates how Google has put in its efforts to make push notifications as we now know today. It shows the important milestones in the development of Chrome web push notifications from the day of initiation to the present.
Over 50K website use web push notification as of now! Not yet using web push for your website? Want to give it a try? Visit https://www.izooto.com to start sending web push notifications for FREE!
Pravya is a Product Marketer at iZooto. In love with animals more than humans, obsessed with amazing hair and digital marketing. She secretly is mastering the art of stone balancing. Amidst all of this, she also squeezes out time to paint on canvas. Her dream is to go on a bike trip to the highest motorable road. She writes often on the iZooto blog.