How to Increase Your Conversion Rates and Sales

Have your sales slowed down? Having a hard time converting visitors to customers? Do you even have any sales? If you have answered yes to any of the questions, please continue reading to find out what changes you need to make to start getting sales and converting visitors to become customers.

There are many variables that work together to ensure the success of your online business. Variables like your website’s page rank, the traffic you are getting to your site, marketing, competition, the product or service you are providing, and the list goes on. This article addresses some of these issues and provides you with tips that you can use to make the necessary changes to increase your conversion rates and sales.

Getting more sales, customers, and growing your business as a result of the increase in conversions is possible. You only need to modify your website a little bit and change the customer’s check out process and soon your website and business will be generating the cash you need to continue building your business and growing it. As you grow your business, you can start hiring more workers, develop more products, and reduce your stress and all the overwhelming aspect of business.

Here are the things you need to do to get more sales and conversions:

Simplify Checkout Process
Your checkout process needs to be simple. Make sure that the checkout button is big, visible, and easily accessible for the customer while they are browsing your website. Also, get rid of the unnecessary steps while checking out. Do you really need to get the billing address? Unless you are shipping the product to your customer, the billing address should not be a required field in the order form. Lastly, make sure that the order form is simple and clear. It only needs the limited number of fields. Do not have your checkout process be a ten-page affair, make your checkout process be just one simple page, at most two.

Establish Trust
Most visitors will question whether they want to buy a product from you because you are a small business. You are not Amazon.com or Best Buy, these are big brands that have the customer’s trust and confidence. To gain trust from your customer or a first time visitor, make sure that your website displays your 800 number visibly. Also, have a live chat that can answer your customers’ questions. Showing that you are easily accessible ensures that you are a real business and customers will have more confidence buying from you.

Collect Emails
Before a customer buys your product, they will shop around and make sure that they are getting the best product in the market. To make sure that they do not forget about you, have a form on your website where you can collect the customer’s email. Do not beg or force them for the email, just have a simple form displayed on your website where you can collect their email and then immediately send them a newsletter with the deals and specials from your website. Add them to your follow up sequence and remind them why your product is great. Do not spam them.

Better Design
Your website needs great design that is easy to navigate and one that is not overwhelming. Make sure that your products have great quality images so that your customers get an idea of what they are buying. Also, provide great product descriptions that answer any of the customer’s questions. Is the product you are selling customizable? If so, provide a feature that allows the customers’ to customize and immediately see the result of the customization.

Free Shipping
If you ship the product to the customer, make sure you provide free shipping. If you are not providing free shipping, your competitor is. If you do not want to provide free shipping, then, do not surprise the customers’ at the end of the checkout process with the shipping fees. If you have to have it, make sure that the customers’ know the shipping fees and totals before they start to checkout.

FAQs
Answer all of the known customer questions and concerns on your website. Make it clear for the customer what they are getting and provide all the details about the product. Your goal is to make sure your customer knows everything about the product from your content and if they do not then have your phone number and live chat visible so that you can answer all their questions immediately.

Better Home Page
First impressions matter and the first thing a visitor and potential customer see is your website’s home page. Make sure your home page has a simple and beautiful design. Also, your home page has to answer what you do and sell. If it does not, you will lose that visitor and that sale.

Payment Options
As part of your checkout process, the payment options you offer can greatly increase your conversions. Make sure you have the popular payment options available. You need to have credit card, Paypal, and any other popular payment gateway. Also, make sure you explain to the customer what the security code is for the credit card. Show a picture so that they know where they can get it.

Making all these changes to your website will increase your conversion rates. Once you make the changes please test to make sure that there are no errors and that everything is running smoothly. Please come back to get more tips on how you can continue to grow your business.

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