Voted #1 Affiliate Software

Referral Marketing Email Templates That Work


Implementing a referral marketing program in your website doesn’t need to be complicated. But it doesn’t mean that you should just put up your program and pray that people sign up for it. Unless you promote your referral program, no one will know that it exists.

One of the easiest ways to promote your program is through email marketing. If you have an existing list of customers, all you have to do is send a referral marketing email and you’re set. This will inform them that the program exists and that they can start signing up and referring people.

What type of email should you send?

Good question. Not all referral marketing email templates are effective. And this is because they lack the characteristics to be successful. In this article, you’ll learn about the different types of referral marketing email templates that work.

Characteristics of an Effective Referral Marketing Email Template

Personalize the Email

Every email template is different. But personalization is always a must. Even if people are so used to emails that include their name, there is still something different with an email that seems to be crafted just for you.

For this, you can use a strategy of sending an email based on a customer’s activity. So if a customer has bought from you before, you can send them an email like this:

Subject Line: Here’s Your Reward for Being a Loyal Customer

Hi [CustomerNAME],

You deserve a reward for supporting our brand. With this, you are invited in an exclusive membership to receive a reward when other people use your unique link to purchase from our website. Here’s your unique link: [link].

You can share this link with your friends. Once someone signs up under your name, you’ll immediately get a [reward].

You can start participating in the program by signing up at [signup link]. Should you have any trouble in creating an account, you can reach us in our email, [email].

Thank you,

The Marketing Team

[Company]

Bait Them with the Reward

Another way to entice your customers to sign up to your referral marketing program is to ‘dangle the carrot’. You can do this by showing them what they will get if they promote your website to their friends.

Here’s a sample email template for this approach.

Subject Line: Get [CUSTOMIZED REWARD] For Every Person You Refer

Hi [CUSTOMERNAME],

You asked for a better incentive to invite friends to [COMPANY]. We heard you! So how about a [CUSTOMIZED REWARD]?

With our new program, you'll get  [CUSTOMIZED REWARD] for every friend you refer. It's that easy!

Invite Your Friends Now

Thank you,

The Marketing Team

[Company]

Provide Social Proof

Want more people into your referral program? You may need to show them that other people are clamoring to sign up. You can do this through a well-written email.

Here’s an example.

Subject Line: Here's a [CUSTOMIZED REWARD] As Thank You for Your Support

Hi [CUSTOMERNAME],

Everyday, we're happy to see all the shares and referrals that [COMPANY] has gotten. All this love is what makes us get up every morning and start working.

So to make it easier, we have improved our program to include other referral options.

Now, you can email, tweet and share your thoughts on our brand on Facebook.

To do this, simply [provide instructions].

The best part?

Everything is tracked so that you can get your [CUSTOMIZED REWARD].

Invite Your Friends Now

Thank you,

The Marketing Team

[Company]

Make the Customer Feel Special

Similarly, you should also try to go another mile and make your customer feel special. How do you do this? You do this by observing them and noting what’s unique about them.

For example, you noticed that your customer promoted you. You can do this by setting up alerts for your brand and noting the people that have promoted you.

From here, you can send this email.

Subject Line: Thanks for Promoting Us

Hi [CUSTOMERNAME],

We noticed that you [ACTIVITY DONE]. Because of what you have done, we like to invite you to our referral program where you can get [REWARD] just for referring people to our website.

We have also improved our program to include other referral options.

Now, you can email, tweet and share your thoughts on our brand on Facebook.

To do this, simply [provide instructions].

The best part?

Everything is tracked so that you can get your [CUSTOMIZED REWARD].

Invite Your Friends Now

Thank you,

The Marketing Team

[Company]

Notice how the email did not ask the customer to join the program? Instead, they are invited. This feels different for the customer now feels that they belong.

Make the Customer Earn the Reward

Some referral marketing programs use a point system. This creates a mini-game where customers gain points for each positive action that they do. For example, you can give them a point for every person referred and a freebie once they refer 10 people. You can do this through the email template below.

Subject Line: Get [REWARD] Right Now

Hi [CUSTOMERNAME],

We have not done this before.

But we noticed all the shares, likes and comments that you did in the last [number] months that we just have to give away a [REWARD].

For this, you only need to refer [10] people into our program. You get a point for every successful sign up.

Good luck! The giveaway is valid only until supplies last.

Invite Your Friends Now

Thank you,

The Marketing Team

[Company]

As you can see, it is all about approaching the customer without really asking them to join your program. Instead, the program is their reward for their constant support to your brand. Since there is exclusivity and a sense of belonging, the customer is more than happy to share their link and get more people into the program. Couple this with an enticing incentive and you have a referral program that your customers will be begging to share.

The email platform is special because it allows you to not only reach out to your customers but also segment them into groups based on certain actions that they have done. The best part about this is that you can create highly personalized referral marketing emails that will make your customers feel special. Thus, they will be more likely to promote your website to other people.  


5 Response to "Referral Marketing Email Templates That Work"

  1. Comment From Anthony

    I guess no matter what template of email you will send it somehow has to be personalized to have a better effect on customers. Just by putting their name makes it personalized already. I agree with this article you have to approach people and encourage them to join without being too pushy.



  2. Comment From Nancy Carter

    Make the customers earn the reward! This one is my favorite in the list because it brings you more good and makes your customers put in more effort because they are motivated.



  3. Comment From Arvie

    I’m new to all of these and I’m doing it because of my job. Thanks to articles like this things become easier somehow. But how many times is it okay to send out emails a day? Is there a rule to that? Thanks.



  4. Comment From Wendy

    Yep, when it comes to this industry you really have to put in effort into everything you do. That’s the least you could do since everything is virtual.



  5. Comment From John

    Is it still possible for an email marketing to fail because the products or services are too common? Let’s say I got the best emails, best marketing strategies but my products are sold in a lot of other shops, would email marketing make a difference?



Leave a Reply

Your email address will not be published. Required fields are marked *

Tweet
Share
+1
Share
Buffer
Email