It does not matter if you have WooCommerce, Shopify, BigCommerce or your own custom-built shopping cart you have to understand SEO. In the latest roundup, we’re focusing more on SEO tips to help you really optimize your site in a manner that will keep your competitors at bay. Take a look at 20 different articles to make sure you stay a few steps ahead of the game.
1. Analysis of 1 Million Backlinks: Udemy (Part 1/10) by Gaetano DiNardi
In this post, Gaetano analyzed 1 million backlinks via 10 random sample sets of 100,000 backlinks across 10 different websites from a variety of business verticals to determine how the link metrics from those backlinks would impact gains or losses in organic search visibility.
2. How to Do SEO on YouTube by Daniel Morales
Morales goes over some key things regarding SEO and how you can utilize it with YouTube. It’s not about posting a video and just come up with a title. You really need to do your homework to find some great information in order to really sell the video online. Sometimes it’s as simple as pointing out key things in the video with small visuals so that it stands out. Writing a good description can help you get more views on YouTube. Also, do you include keywords with your search? These are all good tips on how you can really make your YouTube video more SEO friendly.
3. The 3 Top SEO Ranking Factors in 2017 and How to Use Them by Mike Johnson
Johnson keeps it very simply by naming 3 key elements in 2017 on how to effectively rank for your SEO campaign. He makes a few valid points after stating that SEO isn’t an old and tired concept when used well within the parameters of modern day techniques. The three factors he touches include: links, content, and RankBrain. Of course, links are powerful but it’s always about the quality of them rather than the number. Additionally, the content has to be relevant but useful to your brand. Of course, RankBrain is a unique concept because it’s all about tapping into Google’s artificial intelligence. He breaks down these factors in a way that’s digestible but also makes you think of whether you’re on the right path or you need to go back to the drawing board.
4. What Social Media Marketers Get Wrong About SEO: The 4 Biggest Mistakes by Dara Fontein
Fontein gives you a great breakdown of why it’s important to evaluate your mistakes especially in SEO. Social media marketing is important but you have to realize the difference between social and SEO. You have to know how both are different but used in a way that each plays off one another. Additionally, you have to share not only your new content but realize how useful your old content is to the audience. What sparks the most attention? It takes time to build success and you need to make sure you always keep up with the recent advancements.
Penguin is an algorithm change that’s been around for the past 6-7 years. In this whiteboard tutorial, Fishkin goes through how these changes affect things from the SEO perspective. This concept is still relevant because the search engine changes on a regular basis. He briefly describes the changes of Penguin 1 to 3.0 and how 4.0 has a few key differences. This means you need to be proactive in how Google indexes your site. Make sure your links are clean so that you don’t get docked in the rankings.
6. How to Kickstart an SEO Audit for Your Startup by Rand Fishkin
This is a great article to test your site overall. It’s a good way to see how you measure up to everything. Fishkin goes through some key details that can really help you advance or level up in terms of your SEO regimen. He covers everything from video descriptions, tags, URLS, targeting, keyword research, and more. This is all important because the quality of your content and how relevant you solve “problems” will build up your ranking. It’s like a comprehensive whiteboard that’s not hard to follow. Check this out if you’re contemplating changing your strategy or see certain concepts that you may not be following.
7. Google’s New Mobile-First Index and the Death of Desktop SEO by John Lincoln
There’s a lot of talk that desktop SEO is becoming less relevant as mobile takes over. If you would’ve said this over 8 years ago, people may have laughed in your face. However, the power of the mobile device and the convenience shows why this is the way to go for the future of your business. Lincoln gives some good details on how indexing is going to be different from here on out. Google is starting to crawl your site as a mobile user rather than the traditional desktop manner. This means you need to get your mobile presence up to par. Keep this in mind when you start designing more content for your website.
Starting out, you may not have the best presence as far as visitors. Of course, creating a site that makes money takes time. However, this shouldn’t deter you from creating a successful website. Patel does an excellent job for the people that have a small presence. Some of the suggestions he talks about include the following: creating a content strategy, nurture your followers, and learn how to optimize your content. A big following doesn’t mean anything if you really can provide value and really nurture it to the point where people check for you on a regular basis. Even a small following can prove effective because trust matters most.
9. 2017’s Four Most Important Ranking Factors, According to SEO Industry Studies by Aleh Barysevich
2017 is a year of change and of course, SEO elevates with the times. However, some of the concepts remain the same because you need a foundation in order to mix the old with the new. Here are a few key factors that Barysevich talks about: content, mobile presence, links, and other technical factors. From a mobile perspective, you need to ensure that your site not only has that presence but the right responsiveness in order to cater to the people. Remember, it’s about the quality, not the quantity of the site.
10. New, unconfirmed Google Ranking Update ‘Fred’ Shakes the SEO World by Barry Schwartz
While the search engine is not the only factor in ranking, you should always make sure that you keep a lookout on what shakes the world. Fred is a rumored update that may have actually happened on a low key basis. Schwartz goes into detail why this impacts your site and things you should be aware of in the coming months. Although Google is not one to really show a lot of the changes, it’s still good to research things that can affect your site on a negative and positive basis.
11. 10 Reasons Why SEO is Just Like Fitness by Kaspar Szymanski
Great concept especially since Spring is here and people want to get that summer body. This is a relevant post that Szymanski does by comparing how fitness and SEO are alike. Some of the concepts include having a personal trainer (a consultant for your website), good eating habits (having the right links to your page), keeping your motivation level up, sustaining stamina, etc. It’s a good break down that teaches you two different concepts but they have similarities. Whether you are building a good site or trying to get in shape, this is a post that will inspire you.
12. SEO in 2017: Mobile Optimization as a Competitive Advantage by Marcus Miller
As stated earlier, the need for a strong mobile presence is more key than ever in creating a bigger brand. Mobile optimization is not only having a site that can be viewed on tablet or smartphone. Miller shows some good points in how you need to create a well run mobile site through the following: good response, design, speed, compression, and even separate URLs.
13. 14 Advanced SEO Tactics That Your Competition Doesn’t Know About by Neil Patel
In any niche you choose to pursue, there’s always competition lurking around the corner. However, you need to be one step ahead to ensure that you are doing the right to beat it out. Patel goes over 14 tactics to help you increase your SEO performance. Some of the concepts he touches such as fixing your crawl errors, spying on your competitors’ keywords, joining question and answer sites are all useful in exploding your traffic. Use the concepts that are valuable to your brand.
14. 7 Vital SEO Trends for Google Rankings in 2017 by Sam Hurley
Hurley shows why SEO isn’t the easiest thing to implement in your strategy. However, there are some key things to think about when it comes to Google’s RankBrain. There’s more of a focus on artificial intelligence. In fact, one of the trends he talks about is how this A.I. is actually the third-most important ranking factor on Google. Speed is another factor because people want to get to things fast, so it’s important to make sure that your mobile pages run quickly.
15. 5 Mobile SEO Optimization Tips & Tricks by Lin Aljabri
It’s always good to have a few tips and tricks up your sleeve especially in regards to an SEO campaign. Aljabri goes through these 5 hacks to help you get your game up on a mobile optimization point of view. One thing that people fail to do is create the proper viewpoint. When it comes to your page it’s not only important to have good site speed, optimization, etc. You need to consider how it’ll look on a tablet vs a smartphone. This way you can make sure your mobile site is shown properly.
16. Help Your Customers Find You on Mobile: Local SEO Tips from the Experts by Ashley Ward
Local SEO is such an important aspect to your brand especially if you a product or service business in a specific area. Ward does a great job in getting expert advice when it comes to this concept. Some of the details she explains include: optimize for voice search, update your listing, optimizing your phone call extension, and test everything regularly. Remember, you always want to ensure the customer easily finds you with whatever way they search for your niche.
17. Why Your Blog Needs SEO by Darren Rowse
Rowse does a great job in explaining why SEO is necessary even in today’s date. He makes a good point that from a marketing perspective it’s cost effective. People search out for you and find what they want rather than you simply advertising. Also, SEO helps you create a better experience for the reader because things are more uniform, links help to integrate more relevant content, etc.
18. The Introductory Guide to Search Engine Optimization in 2017 by Kate Taylor Mighty
For the beginners looking to build a quality site but don’t know how to modernize, Mighty does a good job in creating this guide. She talks about a few key concepts like how search engines work, how to gain inbound links, identifying keywords, and even creating a structure for your page optimization. This is certainly a great way to help you get your SEO started off the right way.
19. Ways to Search Engine Optimize Your LinkedIn Profile by Brynne Tillman
LinkedIn is one of the best ways to build relationships whether it’s working with a brand or finding a job. What you might not know is you can actually optimize your profile for the search engine. Tillman goes through some concepts such putting keywords and phrases in your headline and description. Additionally, have a good headshot with a good file may be the way to go as far as linking that to what you do.
20. Local SEO Tips That Deliver Business Results by Ryan Shelley
Shelley shows why Local SEO is important in getting the right results for catering to a demographic. There are 3 tips he talks about like creating locally focused content, maps/directories, and even local link building. While these concepts seem simple, it’s broken down in a manner that can really help you perform much better when it comes to beating out your local competition.
21. 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs by Loren Baker
Convenience is everything when it comes to creating a great website. When your site runs slowly, it deters people from your page. Baker talks about some good ways you can improve your speed on a WordPress blog. Baker mentions the following: use a content delivery network, compress images, preventing ad-scripts and pop-ups from slowing the experience, get rid of plugins you don’t use, etc.