Shopify is one of the most inclusive, popular and professional ecommerce store management platforms on the market right now, and it’s easy to see why. If you’re familiar with WordPress, you know the blogging platform offers users tons of apps and add-ons to improve their blogging experience, and Shopify does the same for site users.
Storefront owners can use apps and themes to both improve their and their customer’s user experience as well as make their storefront positively stunning. If you haven’t fully explored the resources that exist for the site yourself, we’ve compiled some that you should look into.
Being a Shopify user themselves, MailChimp is an excellent resource for new store owners that need some help with email marketing campaigns. MailChimp account holders and integrate their Shopify store, creating a link that allows them to create targeted email campaigns based on buyer behavior.
Shopify Product Reviews
This Shopify app is one the site made for platform users. Adding it to your Shopify can allow you to add customer reviews directly to product pages. This gives you control over your image and allows customers easy access to real opinions about your products.
Plug in SEO
Did you know that your Shopify store isn’t automatically SEO optimized? Any copy you add to your site affects how it ranks with Google, and even though being hosted on Shopify gives your rank some weight, you can easily offset it by not optimizing site copy. Plug in SEO reads your Shopify and tells you if it presents any search engine ranking issues.
Of course we need to be mentioned on this list. Shopify is a great platform, but many users don’t realize it doesn’t offer users backup capabilities – mostly because they don’t even backup stores themselves. If you want to be preemptive and protect your site, Rewind is the best tool for backing up and reinstalling your Shopify data.
Better Coupon Box
One great way to get a potential customer to officially convert the first time they visit your site is to offer them a coupon. Better Coupon Box is a Shopify app that gives you the power to add a popup to your storefront. This dialogue box contains a prompt to follow you on social media or complete another action in order to receive a discount code. This increases engagement and also your chances of organic conversion.
Want a simple way to keep track of your shipped orders? Want a way to quickly email customers shipping information? Without AfterShip, this process can sometimes take an excessively long time, especially when you have tons of orders to fulfill. Using this free Shopify app, however, means you have access to speedy customer update emails and a tracking resource that supports over 350 carriers.
Let your customers know your site is safe by showing off your McAfee SECURE app. This integrated app connects to your Shopify and helps keep your data secure. The McAfee seal lets consumers know that their data is safe with you when they give you important information, like their credit card number or home address. The more comfortable a consumer is using your site, the more often they’ll come back.
These are a small smattering of great resources you can use to make your Shopify better. Search online and through the Shopify app store and see what other resources you can find to better your Shopify experience.