Handling an Ecommerce website is a never-ending task. There is always something to do, some new sales pitch to devise, or a bit of extra conversion rate to squeeze from your website. Search engine optimization for Ecommerce websites is also difficult. Creating credible buyer personas can also prove challenging for the inexperienced retailer. Building the most attractive landing page and adding proper descriptions to your products will also take a while. These are only a few examples of the myriad of tasks that an Ecommerce website owner has to take care of.
The good news is that there are many Ecommerce software and tools built with one purpose in mind: to ease you through the process of promoting your website and attracting more leads. They are particularly useful for retailers that are new to the world of digital sales. Each tool has specific uses, from hosted shopping carts to social media dashboards or analytics tools.
There is honestly no point in getting all the work done manually when there are tools that can do the job for you, or make it easier for a visitor to navigate your website. If you are thinking of perfecting your marketing strategy, or you simply wish to be less dependent on developers for complex analysis or website management & marketing, you should definitely think of using some of the tools presented below.
Getting your store readyMonth 2
Start marketingMonth 3
Setup paid marketingMonth 4
Start inbound marketingMonth 5
Review, Calibrate, & UpdateMonth 6
Promote, Promote, PromoteTools
Ecommerce Marketing Tools
If you are looking to get traffic from referral partners and affiliates then OSI Affiliate Software is the program for you. OSI Affiliate Software will make it easy for you to create and manage an affiliate/referral/ambassador program for your eCommerce business. Get more referral traffic, leads, and sales using OSI Affiliate Software. Thousands of companies use OSI Affiliate Software to grow their businesses.
Price: 15-day trial, plans start at $47.95/month
Google Adwords is an invaluable tool for retailers and bloggers alike. Although specialists argue the profitability of conversion rates gained through searches, it is still one of the most lucrative methods of gaining traffic and promoting sales. With Google Adwords you will basically be creating ads according to specific keywords and phrases related to your business.
These ads will appear across the internet, for audience that will be interested in what you have to offer. Google Adwords is one of the best way to attract more customers. They will simply click your ad to make a purchase, or learn a little bit more about your business. The great thing about Adwords is the fact that it can be targeted locally (for different cities, regions or countries). In other words you can promote specific products to the right audience.
Price: minimum bid/keyword is 5 Cents in adwords
Grow your business with the best all-in-one marketing software, HubSpot. HubSpot combines all the tools you need for a successful inbound marketing strategy into one platform. HubSpot will help you with blogging, email marketing, creating landing pages, social media marketing, SEO, and much more.
Price: 30-day trial, plans start at $200/month
One of our favourite traffic acquisition tools is Nimble. With it you can significantly decrease time spent on menial tasks such as email responding, follow-up messages and many more. What it does is combine all your contacts, social signals, emails, activities & follow-ups in one place, so that you can focus on the important things. With Nimble you can easily manage thousands of contacts, receive notifications for important events and check out who's talking about your website so that you can engage with them in a timely manner.
Price: 14-day trial, plans start at $15/month
Know your customer using KISSmetrics. KISSmetrics will allow you to learn about the REAL people who are visiting your website. Learn why individuals convert or do not convert. See their progress in your marketing funnel. All this data will help you sell more and grow your business.
Price: 14-day trial, plans start at $179/month
With Optimizely you can boost the conversion rate of your Ecommerce website by setting up little "experiments" within the browser. The tool will determine which of your page's elements convert best, and which of them don't. For example, if you have a main graphic on your site, you can tweak it to see which version converts best.
Ecommerce is all about playing with the appearance of your elements (like logos, content, graphics, cart buttons, bullet points etc.). Optimizely is particularly useful if you are spending money to drive traffic to your website.
Price: 30-day trial, plans start at $19/month
Social media is big right now. It will probably continue to grow in the following years. At the moment, it is less about building links and more about becoming part of the social media landscape. Twitter is a great social network for Ecommerce websites, and with Click to Tweet you can quickly promote and advertise your business on Twitter. The tool's notable features include analytics which notify you how many times a Click to Tweet link has been accessed, easy set-up and many more.
As you probably already know, proper link-building is essential for all types of websites. The Open Site Explorer by Moz is definitely the link building star. You can use it as a free tool, but for full access you will require a subscription. The Open Site Explorer software pulls out data from an impressive collection of web-pages (courtesy of Moz's Linscape crawler).
Information like page authority, total links, Facebook likes, Tweets, Google +1s and many more will be displayed to help you understand more about the performance of your website. The back-link data is also important for research and future link-building strategies. From the OSE tool you can view inbound links, linking domains, top pages, anchor text, compare link metrics and advanced reporting.
Price: free for basic access
Here's another nifty traffic acquisition & research tool to have in your toolbar. Quantcast will provide you with demographic information for your website's visitors (including education, income, age, sex etc.). It is very similar to Compete.com, in that it also provides with traffic estimates.
Simply type in the name of your website (make sure that the Quantcast measurement is also implemented on your website), and the tool will pull out the data. These estimates may not be the most accurate ones, but they will give you an idea about your target audience. As far as Ecommerce marketing is concerned, understanding the demographics of your visitors is imperative for future retail decisions.
Colibri.io is without a doubt one of the best traffic acquisition tools available. It will show you how customers are engaging online and help you insert yourself in relevant conversation. Its main benefits include the opportunity to diversify traffic through participating in the right conversations, as well as Google Analytics integration.
Price: 14-day free frial. Plans start at $45/month
Grow your website traffic and increase your email signups using the easiest app in the market, SumoMe. Using SumoMe will help you get more shares for your content, images, and also get you more emails. It is easy and fast to get up. Grow your website traffic using SumoMe.
Hosted shopping carts have proven more user friendly than self-hosted solutions. Once your website is complete (from a technical perspective) you can set up your Ecommerce online store as you please. With hosted shopping carts you can hide all the codes and present products better (with drag and drop technology for galleries and details).
Using them will also enable you to upload things faster and connect your site to a payment processor more effectively. Here are our top picks for hosted shopping carts.
Shopify is without a shadow of a doubt the best Ecommerce software on the market right now. Not only will it make your Ecommerce store look professional and beautiful, it also offers a plethora of apps that will extend the functionality of your site. The software also offers 24/7 support (essential for serious retailers). Shopify Is the one-stop-shop ecommerce builder designed to make life easier for you.
Price: free for 14 days, subscriptions for Shopify+ start at $995/month & basic subscriptions start at $29/month.
Squarespace is another incredible hosted shopping cart which makes the creation of beautiful, image rich websites a breeze. Besides the visual appearance aspect, the tool also offers full control over product variants, coupon generation, configuring shipping costs & options, sales taxes, managing email lists and many more.
Although the set of ecommerce tools from Squarespace is not as comprehensive as the one provided by Shopify, it is a lot cheaper and more visually engaging.
Price: free for 14 days, subscriptions start at $10/month for personal subscriptions
Are you looking for a user-friendly, drag-and-drop website builder? Weebly might have exactly what you need. This hosted shopping cart has everything you will ever want to quickly create a full-featured online store. Features include, but are not limited to multiple variations of the same product, fully integrated shopping cart, consistent shopping experience, integration with Paypal, Stripe & Authorize.net. The biggest selling point of Weebly is its user-friendly nature and lean learning curve.
Price: basic access is free, starter tier costs $4 and Pro Plans start from $8/month. The business plan costs $25/month.
Customer acquisition is a vital part of Ecommerce marketing. Here are a few simple and effective tools that will help you with this process:
Get more leads for your eCommerce business using LeadPages Software. LeadPages will allow you to easily build landing pages for your business. These mobile responsive landing pages will increase your conversions and revenue. One of the best features of LeadPages is that it takes minutes to create beautiful and highly converting landing pages.
Price: starts from $37/month
16. Bounce Exchange
Visitors who leave your website aren't necessarily lost causes. With the Bounce Exchange tool you can turn them into clients by asking them to convert right before they live your Ecommerce store. How exactly does this work? It's pretty simple. With this software you will be leveraging the exit-intent technology.
According to the company 90-99% of marketing efforts are effortless and 85% of shoppers who add to cart don't make a purchase. The tool identifies the exact moment when visitors leave the site and helps you keep their attention (hopefully even draw them back).
Price: Platinum - $5.95/month by page-view volume, or $3.95/month by page-view volume.
Features include Mobile & tablet integration, A/B testing, full service campaign management, unique technical customization and many more.
Totango is an excellent tool for Ecommerce websites because it is built in a way to attract visitors and users to your products. It will not only attract visitors but also result in higher conversion rates. Totango will identify new prospects by separating the average free users from "true evaluators". In addition to this it will pull-out the information you require to begin follow-up mails and calls. It works with the help of a simple concept: Listen -> Understand -> Engage. With it you will learn more about customer marketing & advocacy and become more successful online.
Price: Free trial, pricing plans available on request
The lifetime membership of $299 may not sound cheap, but it is definitely worth the investment. As a matter of fact, WorldWideBrands is one of the first tools that you should consider buying. Besides helping you find suppliers for a specific product it will also help you brainstorm new niche ideas for your business. This software integrates seamlessly with Amazon, it is safe & secure, and only collaborates with certified drop-shippers.
Price: $299 life-time membership
NextBee is a cutting-edge viral marketing software which will turn customers into your marketing team (Yeas, you've read correctly), harness the power of social media and significantly improve sales. What it basically does is create custom branded smart widgets that you can embed directly into your site to increase its value and the experience of your visitors.
Price: is calculated according to IT Integration, Influencer Perks Program, Social Media AD Buys & Support Centre access.
More useful reviews mean more credibility for your Ecommerce stores. PowerReveviews Express is a tool that has proven to increase sales significantly. Many retailers use it, so why shouldn't you? The product is easy to set up, affordable and extremely useful. With the basic subscription you receive 3000 review templates, patented display and review request via email system for 1 store. For Silver and Gold subscriptions you can add more stores and customize the design of your reviews.
Price: 30 day free trial. Bronze Subscription - $35/month, Silver - $80/month, Gold $199/month
21. Mad Mimi
Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using Mad Mimi.
Price: 2,500 contacts free plan, paid plans start at $10/month
Here's another tool that we absolutely love. Its only real competitor is HootSuite. In the end it all comes down to preference, because both platforms are extremely effective. With SproutSocial you can monitor your social media activity. SproutSocial integrates with Twitter, Facebook and Google Plus.
Price: free trial, Deluxe - $59/month, Premium - $99/month, Enterprise - starts at $1500/month
23. Pay With a Tweet
Number 23 on our list of Ecommerce tools is Pay With a Tweet. This tool gives you access to your content or product when someone tweets or posts about it. It will make it easier for your content and products to go viral during the stages of inception.
Price: basic plan is free, paid plans start at $19.99/month
Our top pick for an email marketing tool is ListBuilder. With it you can collect email addresses from your site visitors. The software is compatible with smart-phones and desktop versions of your site and it also integrates with other email services like Mailchimp and Aweber.
Another interesting email marketing tool is AWeber. This advanced software is used by over 120.000 small businesses, retailers, entrepreneurs and bloggers. Among its many benefits we would like to include access to over 600 templates for email creation, sending sequences of auto-responders to new subscribers and important metrics for email performance.
Price: $1 trial, paid plans start at $19/month
Are you still searching for Ecommerce marketing tools that didn't fit the above criteria? Here are five more excellent tools that will help your online efforts.
Have you ever noticed that certain Ecommerce websites have chat boxes through which visitors can connect with retailers? Olark is a small chat application that makes this possible. It will tell you who is on the site (includes details such as location and what they are exploring). This will make it easier for you to connect with them in a meaningful way. Other features include integration with major CRMs such as Salesforce, Desk.com & Highrise (to help you keep track of leads & customers) and customization features for seamless design.
Price: 14-day trial, paid plans start at $15/month
This tool may very well fit in the research category but it has several extra features that make it unique. Cliktale is a customer experience analytics software which focuses on usability research, conversion data and website optimization. It is one of the best tools for keeping visitors engaged with the content and helping them with the conversion process.
Price: basic plan is free, premium plans differ from business to business.
Como is one of the lesser known Ecommerce tools. With it you can create a fully customizable app instantly. Monetization is guaranteed with the help of coupons, loyalty cards, Ecommerce features and many more. It is always a good idea to create an app for a successful service.
Once you have created it with Como you can submit it on leading marketplaces such as the App Store, Google Play or the Amazon Marketplace. Como will help you grow your business in 3 simple steps: Create -> Customize -> Connect.
Price: Basic plan is free, Gold plan - $33/month, Platinum Plan - $83/month
Number 29 is a great tool that you should definitely consider for your Ecommerce store. Online Conversion Insights will enable you to benchmark and optimize your online conversion funnel. One of the most important aspects of online marketing is keeping a close eye on your competitors.
If you don't do this you might be losing important opportunities. Do you know the percentage of customers who are also shopping on other websites? Do you want to know what makes your competitors so successful? Millward Brown Digital's software will offer you the ability to learn all these things.
All businesses should be created with the customer in mind. This said Polldady is an excellent tool for creating polls and surveys for feedback and market research. With it you can find out what people like, or dislike, about your Ecommerce store.
Price: basic free plan, paid plans start at $200/year
The last tool on our list is eCommHub. It will automate many of the daunting yet necessary tasks involved with running an Ecommerce store and shipping business. This software takes care of everything from inventory management to email tracking numbers, order routing and many more. It is also compatible with Shopify. You should definitely give this tool a test-drive.
Price: Basic - starts at $35/month, Professional - starts at $75/month, Enterprise - starts at $150/month
Similar to Polldaddy, Qualaroo also reveals important insights about your visitors. The difference is that it will help you understand exactly what your visitors are looking for and why they are taking certain actions on your site. It focuses not only on the how, but also on the why. It is an invaluable researching tool that can increase your conversion rate. Surveys are available for desktop and mobile users.
Price: 14-day trial, plans start at $63/month
This concludes our list of essential Ecommerce Marketing & Management tools. We hope you find them useful. If there is anything you would like to add to the list please let us know!