Month 6 is also a very important step.
To get the traffic, leads, and sales you want, you will need to promote your ecommerce business.
This month covers the many strategies you can use to promote and get the word out for your business.
The topics covered in this month are (click on topic for guide):
Getting your store readyMonth 2
Start marketingMonth 3
Setup paid marketingMonth 4
Start inbound marketingMonth 5
Review, Calibrate, & UpdateMonth 6
Promote, Promote, PromoteTools
Ecommerce Marketing Tools
Internet marketers and bloggers should always be open to new ideas and unusual strategies for online promotion. Since the new Panda 4.0 algorithm rolled out, more and more writers and digital agents have been focusing on high-quality, compelling content. But content doesn't always have to come in written form. With so much talk about alternative content in the past few months it was only a matter of time until a guide about infographics would be requested.
An infographic is basically a type of visual content which is designed to make difficult terms or topics easier to understand for untrained readers (they do not require heavy reading either). The internet is teeming with all sorts of infographs. Some are data visualizations, others present educational facts in an interesting way, and there even some that were simply designed for a couple of laughs. Needless to say infographics are extremely interactive, engaging and likely to be shared by visitors. In addition to this, they have also emerged as a sure-fire white-hat strategy for generating high-quality backlinks.
A couple of years ago, when infographics first burst onto the online scene, online marketers rushed to make their own. Back then, creating a beautiful design was more than enough to ensure thousands of likes. Nowadays, it is more difficult to make your infographic go viral. So how exactly can you do it in such a crowded market?
Modern infographics are all about intelligent conceptualization, compelling stories and targeted marketing. The whole point of an infographic is to make it easier for people to understand something. The first thing you need to do is to find an in-demand topic. Do not confuse this with a hot topic. In-demand infographics usually revolve around evergreen topics. You could conduct a keyword research beforehand, to find out what the "big thing" in your industry is. Checking out Google Trends could also help. Choose the topics that are growing in popularity. Here are few criteria you should consider before you start working on your infographic:
If you have met all of these requirements, it is time to build your infographic. The best way to start is by outlining the process. Knowing exactly what it is that you will be writing about will save you a lot of time wasted on research and design. Here are a few key-points that you should be aware of:
You should know from the start that most infographics have the potential of going viral because they are highly visual and engaging. While this is promising, you should still try to optimize it and submit it to proper directories. Here are a few strategies that will get your infographic noticed:
As we already mentioned, the biggest selling point of infographics is the fact that they can organically generate valuable inbound links for your site. This something every internet marketer should consider, especially since creating infographics is a great effort. To make things work you must optimize it from a structural perspective:
Submitting your infographic to a specialized site or directory will significantly improve your chances of being discovered, or who knows, going viral. Before submitting, you should collect a large amount of sites and take notes of their performance. This includes domain authority, requirements for submission, overall quality and web design, cost and already posted infographics. We have compiled a list of 20 best directories (according to quality, number of subscribers and followers) to get you started:
Start by logging onto your Facebook account. Go to the Ads Create Tool (https://www.facebook.com/ads/create). Link your infographic in the "Clicks to Website" menu. Facebook will ask you to upload 6 images which will become thumbnails for your infographic. In many cases, a thumbnail of it will not look good so you should consider posting only the title, or an attractive part of it.
Image size should be 1200 x 627 ideally. Also include a 600 x 315p one for the new Facebook format. Next, you must add the Title (headline) and the short description. Make it compelling to ensure that the Facebook user is enticed by it. Lastly, choose the type of ad you want it to be (on the News feed, right column etc.) and post it.
In most cases, great infographics speak for themselves, but a compelling summary will drive even more traffic to it. You don't have to write a lot. A 150-250 word description is more than enough to show the world why the infographic is important. Statistics show that readers are more likely to notice a back-link when the infographic also has content.
Now that you have all the structural SEO and designing details complete, you can focus on your outreach strategy. Besides the four methods described above, there are several other opportunities that you can take advantage of. If you want your infographic to garner the right kind of attention, not simply create some visual noise, you should consider the following tricks:
A great way to market and advertise your business is getting product reviews. Getting product reviews for your ecommerce store is great because you will get feedback about your service, the reviews will include links back to your website, positive reviews will attract more customers, you will get more traffic and you will get more conversions.
To get product reviews you need to do the following:
Find the top bloggers in your industry.
Find the top bloggers in your niche or any website where your customers hang out. Approach these websites and try to get a review from them. In return you can:
Product reviews will help your ecommerce store grow because you will get feedback, get new customers, get more traffic, and build relationships.
Another great strategy for growing your ecommerce store is by giving testimonials of the products you use and love.
Testimonials are great for building relationships with companies you love and admire, getting citations of your business in these companies blogs or websites, getting links pointing to your business, and expanding your reach to a new audience you did not have before.
The KEY here is review companies that you love and use. In your daily business operations, what tools do you use that make a difference in managing your business.
Once you find these tools, contact the companies and let them know you want to give a testimonial. They will be happy to get one and when you provide your testimonial, you will get a citation back to your business. This could be a mention of your brand in their website. Even a link pointing back. This is great for your business and it will help towards your search engine rankings.
Make sure your love for the company and your testimonial is genuine.
Testimonials will help you build relationships and get your company in the radar of your customers, other companies and influencers.
Marketing in forums will help your ecommerce business grow. Find the forum where you customers hang out and start participating.
NOTE: This does not mean selling or overselling your business in the forum. Many ecommerce businesses make this mistake and eventually get banned from the forums.
Forum members do not like businesses selling in the forums and not contributing to the discussion.
With this in mind, your goal in joining forums should be to help people. Show your expertise in the industry and answer questions that members have asked. Solve their problems.
Your target audience and customers hangout in the forum and if they find your solutions valuable and helpful, they will be curious about you and want to find out more. Fortunately, forums give you a way to tell others about yourself.
Add a description of your business and who you are in the forum profile section. Also, add signatures. Many forums allow you to have a link in the signature pointing back to your business.
Additionally, you can buy ads in the forum. Contact the forum administrator to get information on their media package if you are interested.
Lastly, forum threads show up in search results and you might get customers from any threads you were involved in.
Forums are great because you build relationships with your customers and you can also learn a lot about your industry and all the latest trends and things you need to know.
Invest time and build relationships in forums. They will pay off.
A popular strategy that helps businesses establish trust with their customers and also attract customers and increase conversions is hosting webinars. A webinar is an online presentation where a business can teach customers the value of using them, showcase their products, answer customer questions, and build an audience for your business.
By hosting a webinar for your company and business you will have the opportunity to expose your business to potential customers and partners. This exposure can be a new channel you can use to market your products and company. Many businesses use webinars to showcase their products and provide value to their customers and potential customers.
We suggest that you use the same strategy when hosting a webinar for your business.
A great way to see how webinars are getting used is to check some of your favorite companies. Find the companies you admire and search on their website to see how they use webinars. Also, look at your competitors and see how they employ this strategy.
After doing your research of how the most popular brands and your competitors use webinars you will have a better idea of how you can create and host a webinar for your business.
This entirely depends on how much time you have to invest in coming up with a webinar and marketing the webinar. If you are a big business, you can have daily webinars. If you are small or medium business, you might not have it often. However, it is good to have one so schedule it. Again, you can build a lot of trust with your customers using this strategy.
Additionally, many of the popular applications that allow you to host webinars have a feature where you can schedule webinars ahead of time and not present them live. If you are really busy, you might want to look at this option. It is good because you can still host webinars that are previously recorded and then spend your time working on other parts of your business.
Here are some screenshot examples of how some of the top brands use webinars.
Google teaches customers how to use Google Ads with webinars
Microsoft has live and on-demand webinars.
Amazon also has webinars they provide for their web services customers.
The top applications for creating webinars are:
We have used both applications and they have worked great for our business. They're probably other applications that allow you to host webinars. We are not familiar with them. These are the two we can recommend.
When creating a webinar, the most important thing to work on is your content. Depending on your goal for the webinar, it is important that you spend a lot of the time coming up with your content. The content is important because it is what will attract attendees and also it will help you run the webinar smoothly. You do not want to come off disorganized. So, get your content ready and be prepared. Some of the tools you can use to create your presentation for your webinar are:
Here are some great ideas you can use to create webinars for your business.
Here is another important step in your webinar process. Promoting. Just because you created it does not mean people will start signing up. You will need to spend a lot time promoting your webinar. Here are some suggestions on how you can promote your webinar.
Hosting a webinar will help your business create trust and increase your conversions. Ecommerce businesses need to use all the channels they have to market and get customers and webinars have been show to increase conversions for many businesses. Invest the time to host a webinar for your ecommerce business and start to see your conversions and audience increase.
Learn from the best online marketers and grow your eCommerce business.