Month 6: Overview

Month 6 is also a very important step.

To get the traffic, leads, and sales you want, you will need to promote your ecommerce business.

This month covers the many strategies you can use to promote and get the word out for your business.

The topics covered in this month are (click on topic for guide):

Download PDF and a Link to 3 Bonus Marketing Videos

A Complete Guide to Creating & Promoting Infographics

Internet marketers and bloggers should always be open to new ideas and unusual strategies for online promotion. Since the new Panda 4.0 algorithm rolled out, more and more writers and digital agents have been focusing on high-quality, compelling content. But content doesn't always have to come in written form. With so much talk about alternative content in the past few months it was only a matter of time until a guide about infographics would be requested.

What is an Infographic "Should I Create One"

An infographic is basically a type of visual content which is designed to make difficult terms or topics easier to understand for untrained readers (they do not require heavy reading either). The internet is teeming with all sorts of infographs. Some are data visualizations, others present educational facts in an interesting way, and there even some that were simply designed for a couple of laughs. Needless to say infographics are extremely interactive, engaging and likely to be shared by visitors. In addition to this, they have also emerged as a sure-fire white-hat strategy for generating high-quality backlinks.

A couple of years ago, when infographics first burst onto the online scene, online marketers rushed to make their own. Back then, creating a beautiful design was more than enough to ensure thousands of likes. Nowadays, it is more difficult to make your infographic go viral. So how exactly can you do it in such a crowded market?

How to Create a Share-Worthy Infographic

Modern infographics are all about intelligent conceptualization, compelling stories and targeted marketing. The whole point of an infographic is to make it easier for people to understand something. The first thing you need to do is to find an in-demand topic. Do not confuse this with a hot topic. In-demand infographics usually revolve around evergreen topics. You could conduct a keyword research beforehand, to find out what the "big thing" in your industry is. Checking out Google Trends could also help. Choose the topics that are growing in popularity. Here are few criteria you should consider before you start working on your infographic:

  • Is your concept data-driven- You must find an interesting story in order for your infographic to be effective.
  • Do you have enough information for a single infographic? When choosing a topic you must make sure that the story can be told on one single page.
  • Lastly, is the visual part interesting- Your message should be conveyed in a visually appealing way.

If you have met all of these requirements, it is time to build your infographic. The best way to start is by outlining the process. Knowing exactly what it is that you will be writing about will save you a lot of time wasted on research and design. Here are a few key-points that you should be aware of:

  • Compelling Title - Titles are essential for three reasons: they are attention grabbers, they convey your message from the beginning and they help you optimize the content for search engines.
  • Add your Link to the Visuals: Some people use infographics without giving credit to the source. In order to avoid this, you should write down your link on the image itself. Have you asked yourself what you people will walk away with from your infographic? Simply slapping on some charts and statistics isn't going to make it go viral. You must find your narrative thread, or story.
  • Find your Visual Hook - In written works, there is usually a leading fact or hook that grabs attention. The same rule applies to infographics. By identifying your visual hook you will be able to make the entire design come together.

Everything You Need to Know to Promote your Infographic

You should know from the start that most infographics have the potential of going viral because they are highly visual and engaging. While this is promising, you should still try to optimize it and submit it to proper directories. Here are a few strategies that will get your infographic noticed:

1. SEO and Structure

As we already mentioned, the biggest selling point of infographics is the fact that they can organically generate valuable inbound links for your site. This something every internet marketer should consider, especially since creating infographics is a great effort. To make things work you must optimize it from a structural perspective:

  • Set up the Embed Code: It is common knowledge that infographics are easily shared with the help of embed codes. It can be found in the HTML code. Include minimum data, a preview display, author credits, source credits, relevant links and a link to the full infographic.

  • Use & Optimize for a Relevant Keyword: When researching an infographic topic you must be aware of keywords. Once you have chosen one make sure it appears in the Title, body copy, URL, H1 tags and description.
  • Set Up your Page: Host your infographic on a preview version of your website, because that's where all the links will go.
  • Add your Link to the Visuals: Some people use infographics without giving credit to the source. In order to avoid this, you should write down your link on the image itself.

2. List of Infographic Sites/Directories

Submitting your infographic to a specialized site or directory will significantly improve your chances of being discovered, or who knows, going viral. Before submitting, you should collect a large amount of sites and take notes of their performance. This includes domain authority, requirements for submission, overall quality and web design, cost and already posted infographics. We have compiled a list of 20 best directories (according to quality, number of subscribers and followers) to get you started:




















3. Using Facebook Sponsored Stories to Promote your Infographic

Start by logging onto your Facebook account. Go to the Ads Create Tool ( Link your infographic in the "Clicks to Website" menu. Facebook will ask you to upload 6 images which will become thumbnails for your infographic. In many cases, a thumbnail of it will not look good so you should consider posting only the title, or an attractive part of it.

Image size should be 1200 x 627 ideally. Also include a 600 x 315p one for the new Facebook format. Next, you must add the Title (headline) and the short description. Make it compelling to ensure that the Facebook user is enticed by it. Lastly, choose the type of ad you want it to be (on the News feed, right column etc.) and post it.

4. Accompany your Awesome Infographic with Awesome Content

In most cases, great infographics speak for themselves, but a compelling summary will drive even more traffic to it. You don't have to write a lot. A 150-250 word description is more than enough to show the world why the infographic is important. Statistics show that readers are more likely to notice a back-link when the infographic also has content.

5. Other Outreach Strategies

Now that you have all the structural SEO and designing details complete, you can focus on your outreach strategy. Besides the four methods described above, there are several other opportunities that you can take advantage of. If you want your infographic to garner the right kind of attention, not simply create some visual noise, you should consider the following tricks:

  • Submit it to Relevant blogs: The vast majority of bloggers love infographics, especially when they are relevant to their website. Do a quick keyword research, identify the best websites on your desired niche and contact the webmaster. Niche blogs are a major source of online momentum.
  • Harness the Power of Social media: Google+, Twitter, Facebook, StumbleUpon, Pinterest & Reddit are only a few examples of social networks where you can promote your infographic.
  • Contact the "linkerati": The next step in your infographic promotion campaign is to contact the movers and shakers of your industry. They are the ones who will send tidal waves of traffic to your infographic. Remember, when contacting them you should be as friendly, and personal as possible. They will sense a template-message from a mile away, and probably not even gratify you with an answer.
  • Optimize it for Google Images and Other Search Engines: Last, but certainly not least, you should go to Google images, search for keywords relevant to your infographic, see where you are placed, and take a look at the other results. Link opportunities might arise from these newly found links.

A great way to market and advertise your business is getting product reviews. Getting product reviews for your ecommerce store is great because you will get feedback about your service, the reviews will include links back to your website, positive reviews will attract more customers, you will get more traffic and you will get more conversions.

To get product reviews you need to do the following:

Find the top bloggers in your industry.

Find the top bloggers in your niche or any website where your customers hang out. Approach these websites and try to get a review from them. In return you can:

  • Give your product(s) for free
  • Offer discounts
  • Give them an extended free trial
  • Also, you can pay some of the top influencers to review your product

Product reviews will help your ecommerce store grow because you will get feedback, get new customers, get more traffic, and build relationships.

Recommend other Companies

Another great strategy for growing your ecommerce store is by giving testimonials of the products you use and love.

Testimonials are great for building relationships with companies you love and admire, getting citations of your business in these companies blogs or websites, getting links pointing to your business, and expanding your reach to a new audience you did not have before.

The KEY here is review companies that you love and use. In your daily business operations, what tools do you use that make a difference in managing your business.

Once you find these tools, contact the companies and let them know you want to give a testimonial. They will be happy to get one and when you provide your testimonial, you will get a citation back to your business. This could be a mention of your brand in their website. Even a link pointing back. This is great for your business and it will help towards your search engine rankings.

Make sure your love for the company and your testimonial is genuine.

Testimonials will help you build relationships and get your company in the radar of your customers, other companies and influencers.

Become an Authority in Forums

Marketing in forums will help your ecommerce business grow. Find the forum where you customers hang out and start participating.

NOTE: This does not mean selling or overselling your business in the forum. Many ecommerce businesses make this mistake and eventually get banned from the forums.

Forum members do not like businesses selling in the forums and not contributing to the discussion.

With this in mind, your goal in joining forums should be to help people. Show your expertise in the industry and answer questions that members have asked. Solve their problems.

Your target audience and customers hangout in the forum and if they find your solutions valuable and helpful, they will be curious about you and want to find out more. Fortunately, forums give you a way to tell others about yourself.

Add a description of your business and who you are in the forum profile section. Also, add signatures. Many forums allow you to have a link in the signature pointing back to your business.

Additionally, you can buy ads in the forum. Contact the forum administrator to get information on their media package if you are interested.

Lastly, forum threads show up in search results and you might get customers from any threads you were involved in.

Forums are great because you build relationships with your customers and you can also learn a lot about your industry and all the latest trends and things you need to know.

Invest time and build relationships in forums. They will pay off.

A popular strategy that helps businesses establish trust with their customers and also attract customers and increase conversions is hosting webinars. A webinar is an online presentation where a business can teach customers the value of using them, showcase their products, answer customer questions, and build an audience for your business.

How can you grow your ecommerce business using Webinars?

By hosting a webinar for your company and business you will have the opportunity to expose your business to potential customers and partners. This exposure can be a new channel you can use to market your products and company. Many businesses use webinars to showcase their products and provide value to their customers and potential customers.

We suggest that you use the same strategy when hosting a webinar for your business.

A great way to see how webinars are getting used is to check some of your favorite companies. Find the companies you admire and search on their website to see how they use webinars. Also, look at your competitors and see how they employ this strategy.

After doing your research of how the most popular brands and your competitors use webinars you will have a better idea of how you can create and host a webinar for your business.

How often should you have a webinar?

This entirely depends on how much time you have to invest in coming up with a webinar and marketing the webinar. If you are a big business, you can have daily webinars. If you are small or medium business, you might not have it often. However, it is good to have one so schedule it. Again, you can build a lot of trust with your customers using this strategy.

Additionally, many of the popular applications that allow you to host webinars have a feature where you can schedule webinars ahead of time and not present them live. If you are really busy, you might want to look at this option. It is good because you can still host webinars that are previously recorded and then spend your time working on other parts of your business.

Examples of big brands using webinars

Here are some screenshot examples of how some of the top brands use webinars.

Google teaches customers how to use Google Ads with webinars

Microsoft has live and on-demand webinars.

Amazon also has webinars they provide for their web services customers.

Software to use

The top applications for creating webinars are:

  • MeetingBurner
  • GoToMeeting

We have used both applications and they have worked great for our business. They're probably other applications that allow you to host webinars. We are not familiar with them. These are the two we can recommend.

Tools needed to create great webinars

When creating a webinar, the most important thing to work on is your content. Depending on your goal for the webinar, it is important that you spend a lot of the time coming up with your content. The content is important because it is what will attract attendees and also it will help you run the webinar smoothly. You do not want to come off disorganized. So, get your content ready and be prepared. Some of the tools you can use to create your presentation for your webinar are:

  • PowerPoint or Keynote - Use these presentation applications to create your webinar presentation
  • Adobe Photoshop or any photo editor - Use photo editors to create beautiful images you will use for the webinar

Best strategies for using webinars

Here are some great ideas you can use to create webinars for your business.

  • FAQs - You can create a webinar with the goal of answering most of the frequently asked questions your customers have.
  • Giving tips - Another great idea is to give tips to your customers. For example, if you are a golf shop you can have a webinar for golf tips. This is a great way to target golfers and get them to your website.
  • Showcase your products - You can have a webinar that shows how your products help customers solve their problems and why they need your products.
  • Teaching your customers - Create a webinar where you teach your customers. The "giving tips" above will fall under this category. You can find other ways how you can teach and give value to your customers.

How to promote your webinar

Here is another important step in your webinar process. Promoting. Just because you created it does not mean people will start signing up. You will need to spend a lot time promoting your webinar. Here are some suggestions on how you can promote your webinar.

  • Do a press release - Write a press release and submit it to the top press release websites. This will not only get the word out about your webinar but you will also get citations for your business on the web.
  • Create a blog post and market it - Write a blog post explaining your webinar and what you will be covering and then promote the blog post. This will also get then word out about your webinar and also get more citations for your business in different parts of the web.
  • Advertise it on your website - Add a link on your website for your webinar. Actually, create a webinar page and advertise all the webinars you will be giving. Include the date and time of the different webinars.
  • Submit it to event websites and directories - Find event directories and submit the webinar there.
  • Write your community - If you have been following the other strategies in this guide by now you are a member of a community. Announce it and promote it there.
  • Ask influencers to promote it - Approach different influencers and have them promote it to their networks.

Hosting a webinar will help your business create trust and increase your conversions. Ecommerce businesses need to use all the channels they have to market and get customers and webinars have been show to increase conversions for many businesses. Invest the time to host a webinar for your ecommerce business and start to see your conversions and audience increase.

Next Step: Advice from Top Ecommerce Marketing Experts

Learn from the best online marketers and grow your eCommerce business.