It is impossible for your e-commerce business to grow without the right tools. My grandfather, a master handyman, always used to say, “You can’t create a masterpiece without using the right tools.”
Which is why you should start researching the various tools you can use to increase sales and help your business grow by leaps and bounds. However, thanks to this article, you don't have to spend hours looking for the right tech tool. Instead of wasting precious time on the phone with sales reps, you can read this concise list of 10 essential tools that we have listed down here and help your business become an overnight success.
To make things even easier for you, we are sharing different tools that can evaluate, test and increase sales. There are five main categories in which we have divided these tools:
- Customer Service
- Business Management
Let us start with the soul of a successful business- marketing. No matter how great a product you may have on board, it is impossible to gain traction without stellar marketing. After all, you need a brand voice which can convince your customers to buy your product.
You can easily grow your sales to your Etsy store by setting up a referral program. The best way to setup a referral program is to sign up OSI Affiliate Software. When you have an affiliate program, you will only pay your promoters when they send you a successful sale.
Diving into Conversion Rate Optimization (CRO) can be very overwhelming. There is a variety of optimization tools out there that can help you improve visitor experience and boost conversions. But our favorite is the trusted Optimizely. It is a great tool to create, launch and analyze A/B tests on your website. You don’t need to learn to code to run it smoothly. The easy to use interface makes anyone a master at A/B testing. Once you are comfortable with the basics of Optimizely, you can try the more advanced features without bogging yourself down with unnecessary complexities.
If you’re still not convinced about how impressive Optimizely is, then read more about how Optimizely helped a young startup increase their CRO by 40% in only a month!
3- Google Adwords:
Another great tool to increase brand exposure is Google Adwords. It is an online advertising program that allows different kinds of ads all across Google. Every time a potential customer searches for a product or service related to your brand, an ad will pop up on top of the search results.
What’s more, Google Adwords can also help you attract new customers. It helps you design streamlined campaigns by using specific keywords and demographics of your target audience. Moreover, you don’t have to pay until you see actual results. Business owners only have to pay a fee when potential customers click on their website link or give them a call. It is a great way for new enterprise e-commerce businesses with a limited budget to start advertising on Google.
Did you know that 3.196 billion global users are using social media every day, which equals a penetration rate of 42%? This is why it is crucial to harness the power of social media and build an online presence for your business using one of the many popular social media platforms.
Once you are on social media, you can choose from the plethora of social media management tools available out there. But none of them beats the popularity of Hootsuite. According to statistics, 16 million people and more than 800 companies listed in the Fortune
1000 list use Hootsuite to manage their social media accounts.
The reason why Hootsuite is so reliable is that it helps build a stronger presence for your ecommerce business on various social media channels. Learn what people are saying about your business, interact with your followers, schedule updates and learn more about analytics that can help increase ROI. All in all, Hootsuite is all that you need for a growing social media presence for your business.
While social media is very important, you can’t deny the fact that email beats social media on nearly every metric that matters to ecommerce business owners. According to a blog published by Neil Patel, email has nearly three times the users as compared to Facebook and Twitter combined. What’s more, conversion rates of email are 40 times higher as compared to social media platforms. This is why you can’t expect your business to grow without an efficient email-marketing platform. MailChimp is our favorite email marketing tool that helps send bulk emails and helps increase conversion rates. What’s more, it is free to use initially, and the well-designed interface makes it even more easy to use.
You can’t expect a business to grow without analyzing and examining data and developing appropriate strategies based on the results. Here are some of our favorite analytic tools which can be used by an upcoming enterprise e-commerce business:
6- Google Analytics:
Google Analytics is one of the must-have tools for any ecommerce business which can help understand site traffic and develop strategies to direct more consumers toward your website. Use Google Analytics to see what’s working on your website and what’s not. You can even use it to track multiple sites, monitor social networking activity, video performance and mobile phone user activity. What’s more, it is free for websites that have up to 5 million page views per month.
Board is another advanced analytics tool that helps business owners to create interactive dashboards, analysis, and reports. It also includes the Board BEAM automated predictive modeling function to provide accurate forecasting results. Additionally, this tool also offers a set of useful statistical features to learn about average and standard deviation. All in all, Board is an excellent tool to understand the web and social media analytics.
Did you know that 96% of Americans prefer shopping online? Whether you are starting a new ecommerce business, or just striving to provide a better customer experience through an existing website- it is impossible to do so without a stellar customer service tool. Here are some of our favorite ones that will make customers keep coming back to your e-commerce store:
The main reason why people shop online is that they expect you to provide a top notch customer service that doesn’t require them picking up the phone. Clickdesk, a live-chat support software does that for you. Apart from the live chat feature and integrated help desk services, Clickdesk also provides the option for a browser-based video chat. It is a seamless way to access video and voice chats without the need to download any other software. The best part is that Clickdesk easily integrates with all the popular ecommerce hosting platforms such as Shopify.
9- Get Satisfaction
Apart from live-chat features, consider going the extra mile by offering a community for your loyal customers. Get Satisfaction provides the means to create an online community which can be tailored according to your needs and audience. For example, Coca-Cola uses this tool to offer their inbuilt community app, My Coke Rewards. Plus it is compatible with all the popular digital marketing tools such as Hootsuite, Google Analytics, Salesforce and others which you might already be using.
Whether you own a small business or are heading multiple large businesses, there is always a need for organizing the different activities going on all the time. This is why it is recommended to use business management software to stay on top of things. Here are some of our favorite business management tools that can make operations easy and smooth for everyone:
ProofHub is a comprehensive business management software that contains all the essential features that you will need to take care of your business activities. You can streamline all processes, store and share files with team members and share feedback. It also has a mobile app for both Android and iOS users to use on the go.
We love it because it helps with effective task management, visual charts to keep all projects on track, dynamic reports to give insight on various projects, time tracking and so much more.
11- Zoho One
Zoho One is a fantastic business management app that has all the features you need to run your business smoothly. It contains 40 business apps which can be interconnected so that different teams can work simultaneously. It’s a must-have business management app because it helps manage all the aspects of businesses through one system. It makes collaboration very easy because of its online document storage and sharing feature. You can even personalize business workflows to suit your pace.
Enterprise ecommerce business platform
12- Shopify plus
Shopify is one of the best enterprise eCommerce platforms for large and growing b2b-ecommerce stores. It is a hosted platform which is completely customized, staffed and priced for big brands. Shopify Plus provides many advantages such as unlimited bandwidth, uptime, and sales capacity. What’s more, Shopify Plus also offers the best customer support on the market. it even provides in-depth analytics reports to learn more about your customers and provides the best possible security for confidential customer data such as credit and debit card details.
Shopify Plus is the best choice if you want to upgrade from a simpler ecommerce solution to a more complex one.
And that brings us to the end of our list of 10 favorite tools that can take your ecommerce business to new heights. What’s more, they won’t even burn a hole in your pocket. Most of them are free for small businesses or are nominally priced.
Are there any other tools that have proven to be wildly successful for your e-commerce business? Share some of your favorite tools to increase sales and drive engagement towards your e-commerce business: