You’ve created a stunning website, your product is unique and expertly crafted, but you aren't seeing the level of sales you were hoping for. Do not despair! I am here to guide you on your quest for success. Are you excited? I know I am. It’s important not to become discouraged and remember there is a world of information at your fingertips. Don’t be afraid to roll-up your sleeves and dive into Google to research your pain points and how other companies have overcome them. You may be surprised at the number of people populating forums with similar questions. Take advantage of these opportunities to discover answers and build relationships with other business owners. If you can, try joining a community of small business owners and entrepreneurs where you can share insights, ask questions and offer/receive morale support.
You’ll likely find no shortage of advice on strategies for increasing sales. But, often the solutions offered take time to map out, implement and track. If you’re looking for ways to see more immediate results, you’ve come to right article. I will share five web plugins you can implement right now that can help boost sales!
1. Countdown Timer.
Countdown timers can be incredibly effective tools for your eCommerce website. For instance, did you know you can use them to induce a sense of urgency in your customers? That sense of urgency can help turn browsers into buyers. I know what you’re thinking, How do I accomplish this? Do not fret! Here are three easy ways:
- Create a countdown for sales and promotions. This encourages shoppers to act quickly and leaves less time for second guessing purchases. I’m the first to admit how effectively countdown timers work on me. I experience a real fear of missing out when I see that time is running out and, if I don’t act quickly, I could miss out on an epic sale (Kate Spade, I’m looking at you).
- Set up a countdown timer for checkout. Let your customers know that your products are in demand, they’ll need act swiftly if they want to partake. The more time you give customers to mull over their purchases, the more likely they are to second guess themselves. Checkout countdown timers are great for encouraging expedient checkouts and leaving less opportunity for overthinking purchases.
- Countdown to your next store event. Get customers excited by creating a countdown to a special event! You can even make it exclusive by only opening it to those who sign up to your email list. You sneaky devil, you.
Your customers shouldn’t have to play detective in order to sleuth out information about your products, services or business. This should be easily accessible on your website. FAQ plugins are excellent tools for sharing vital information, answering commonly asked questions, and offering insight into your business.
Here are some examples of information you should include in your FAQ:
- Shipping and returns information - this is a great opportunity to highlight the couriers you use, costs, procedures for returns, etc.
- Sizing charts (for clothing retailers) - use your FAQ to display your sizing chart -- a great resource is sharing how your sizing compares to other popular brands. For instance, “If you wear a size 10 in Cozy Cashmere jeans, you’d be most comfortable in a size 8…” This may seem like a small gesture, but that little, extra effort let’s customers know you’re aware of how inconsistent clothing sizes typically are across brands, and that you want their experience with you to be as seamless as possible. This also translates to less returns due to sizing issues.
- Product details (i.e. materials used, how and where they’re manufactured, etc.) -- highlight where your materials are sourced, where your products are made, your commitment to sustainable and ethical practices, etc.
- Answers to commonly asked questions -- this can be a huge time-saver for your support team. Look through your support inquiries and highlight the questions that come up most often.
But, how will this boost my sales? Great question! By making valuable information readily available to customers, you instill a sense of trust and they’ll feel much more confident about making a purchase. This will also cut down on support tickets enabling you to focus on higher-priority tasks.
How you display your product(s) is incredibly important. This cannot be overstated. Images are one of the best tools in your arsenal, and galleries are the magical boosters that take you to the next level. Ensuring you have high quality photos that showcase your product in the best light is imperative. Once you’ve accomplished this, the next step is displaying your images in the most attractive way. This is where Gallery plugins come in.
Galleries allow you to strategically display your products in the most aesthetically pleasing way. Remember, images often convey more than words. They communicate quality, branding, story, value and so much more. Use this to your advantage and leave a lasting impression on your customers.
You can tell a story through your gallery by using high quality images of your product being used in real life settings/situations. For example, let’s say I run a clothing brand called Cozy Cashmere that sells fabulous cashmere sweaters -- if I wanted to create a story with my gallery plugin, I could start the images off showing someone cold in the snow wearing a T-shirt. We would then follow them through a series of images as they look for something warmer to wear, and then they see it in the distance *cue magical sun beam shining down on the sweater* -- the bright red, cashmere sweater promising them all the warmth they could ever need. They put it on, smile, and go back outside to enjoy the snow… These images would convey a relatable story with an emphasis on how the product (sweater) was the answer to the individuals problems.
Galleries are also great for boosting sales because you can use them to highlight your products and draw customers in. They’re your way of saying (without words), Here is what I have to offer. See how lovely it is? See why you need this in your life? Great! Now, this way to checkout...
If I had a dime for every time I was bewitched by a Kate Spade popup, I could buy an entire store--okay, several bags at the very least. Think of popups as the magic trick tucked up your sleeve. You bring them out at just the right time to capture visitors attention. As a result, they can be extremely effective for boosting sales!
Here are some ways you can accomplish this:
- Use a popup to offer new visitors a discount code when they first enter your store if they sign up for your email list.
Example: Welcome to Cozy Cashmere! We’re so excited you’re here, we want to give you 20% off your first purchase! All you need to do is enter your email address below and you’ll receive the discount code in your inbox within minutes!
- Create a popup that displays when someone tries to exit your store without making a purchase.
Example 1: Leaving already! But, you only just arrived. How does this sound, if you make a purchase within the next hour, we’ll give you 25% off your entire order! Just use discount code: ILOVECOZYCASHMERE.
- Create an exit popup that asks people for a rating in exchange for a discount code.
Example 2: Thank you for visiting, Cozy Cashmere! Your opinion is important to us, if you take a moment to rate your experience, we’ll give you 50%off your next purchase!
By using popups to engage customers and offer discount codes, you communicate that you value their business and insight while effectively boosting your sales! It’s a win-win.
5. Social Feed
Social feeds are an excellent way of connecting customers to your brand. It’s important not to underestimate the power of social media and the impact it can have on your business. By incorporating a feed on your site, you can build a stronger online following and expand your reach.
It goes without saying that the greater your following, the better your sales will be. Make sure your customers are aware of your social media presence and encourage a sense of community with an active social feed. You can even create and follow specific hashtags in order to display social proof in your feed. This gives customers a glimpse of what your products look like in real life contexts.
Running an eCommerce business can be stressful, which is why it’s important to take advantage of tools like those mentioned in this article. These resources are created with the intention of helping your achieve success with minimal effort. Don’t be afraid to experiment with them and find what works best for your business.
Aimee works in Marketing at POWr.
She is passionate about all things Kate Spade and helping small businesses access the apps they need to achieve success.