50 Ways to Promote Your Etsy Shop

1. Set up a Referral Program For Etsy Store

Are you planning to set up your ETSY shop?  This guide will show you ways to promote your etsy store. Setting up your shop and decorating it with customizable features is the natural part. Finding the right unique products for your ETSY is a bit difficult. But the trickiest part is to make your ETSY shop a success. Because, no matter how good your shop looks, if it is not making you money, it is worth nothing.  

If you want your ETSY store to grow, you need to promote it. Why? Because “promoting” your store will increase your shop’s reach, more customers will flock into your shop, they will spend time at your shop, and chances that they might buy something will be bright. This is where OSI Affiliate comes into the game. OSI Affiliate provides different referral solutions that help your ETSY shop to get more traffic. 

Affiliate marketing is one of the most active market strategies in the world. Even the success of the eCommerce giant Amazon was mainly because of its affiliate programs. People tend to trust the suggestions of their friends and relatives. This is why affiliate marketing has proved to be so beneficial for all sorts of businesses. 

OSI Affiliate will help you to create your referral program for your ETSY store. This will not only help you get more traffic to your website, but more leads will turn into sales, and your ETSY shop will start growing at a pace like never before. OSI Affiliate provides you all the necessary online marketing management tools to manage your referral program. When it comes to promoting your website and creating and maintaining a referral program, no one does it better than OSI Affiliate.

2. Best ETSY and Social Media Course 

Etsy 101: Set Up a Shop and Promote It on Social Media

Do you want to become an entrepreneur? Do you like working from home? Then this course is just for you. As the internet is getting more users day by day, online businesses are accelerating at a rapid pace. And this is the right time for you to spend your energy, focus, and money to set up an online store. But setting up the store is not a problem; the trick is to make your store grow in the vast universe of the world wide web.  

In this course, you will learn how to set up an ETSY shop. Why ETSY? Because you don’t need to spend your precious time building a.Com website from scratch. Instead, it is better to use an eCommerce search engine and what would be a better option than ETSY.  

You will learn everything, from learning ETSY seller strategies to determining where to start, what product to sell, how to source them, how to list them on ETSY, and then how to bring your product on the first position of search engines, everything will be taught in this course. This is a complete course, and by the end of it, you will learn How to sell on ETSY from beginner level to advanced level. 

For increased sales on your ETSY shop, you will learn how to optimize your listings and how you can find top selling products online and source them for yourself? You will also learn social media marketing strategies to get more traffic to your ETSY store.

Review:” “I am new to Esty, and this course helped me understand and put to work lots of amazing features. The experience level of the instructor was very helpful to understand some of the importance of marketing and social media. Thanks for a great course” – Thomas Weaver

Time: 3 hours Rating: 4.5 (316 ratings) View Ratings
Students Enrolled: 4,557 Created By: Course Envy
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3. Etsy Marketing and SEO Mastery Course

If you are new to ETSY or even if you are an established ETSY seller looking to grow your business, this course is just for you. To have a successful online store, you need an excellent market strategy and on-point SEO. In this course, you will learn how you can grow your ETSY shop by using different marketing strategies and SEO techniques. 

In this course, you will dive into the depths of how ETSY algorithms work for categorizing shops, you will gain a proper insight into ETSY’s SEO, and you will learn the importance of different tools that ETSY provides to its sellers to help them sell. From learning how to select the best keywords for your shop, to understand what to avoid doing on ETSY, from learning how to identify a top-ranking competitor to emulate their success, you will learn everything. 

This course will take you in the right direction by which you will learn how to create the perfect ETSY listing, how to find the best products, and how to source them to yourself. So, if you want to work from home and have some additional stream of income, then try this course out.

Review: “I really enjoyed your course. Being a developer and a Udemy instructor also, I found your course to be clear and concise. My wife has an Etsy shop and I’m the official Marketing and IT person. So, this was super helpful.” – Dan Kelly

Time: 3 Hours Rating: 4.4 (493 ratings) View Ratings
Students Enrolled: 2,041 Created By: Trissha Taylor
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4. Find Thousands of Keywords To Rank In Google

Keyword research is still relevant when it comes to finding out what niches create steam online. They have a tight-knit approach to finding high keywords with low SEO difficulty. 

When you use a keyword in their system, you can monitor the SEO metrics, results, and any keyword recommendations. Think of your reasoning on why you search for specific key terms. Are you running an eCommerce business? Maybe there are some topics related to your niche that people want to explore. 

Also, there are city-specific results that will help you with your local SEO.  Use the tool as a strategy for getting a leg up on your competitors in your city.

5. Find Out Who Is Linking To Your Competitors

SERP Checker is a keen service to help you monitor your competitors.  You could be in the same niche but have a different gameplan of how you want to move in your field. 

SERP Checker allows you to see your competitors and their strong and weak points. When you have this advantage, you can decide what steps to take to make you more competitive. Additionally, you’ll capitalize on being more relevant. 

It’ll help you outrank your competition and find different things within your niche to make you stand out.  This will help you promote your esty store. Ultimately, you can find out what links are more popular for both mobile and desktop. It’ll be an excellent way to cater to multiple demographics within your brand.

6. Track Your Successful Keywords

One of the best things to make yourself stand apart from the rest is by being a few steps ahead in your sector. Sometimes you won’t have the resources to spend thousands of dollars on an advanced SEO tool. You’ll want to budget appropriately so that other areas of your marketing strategy flourish. 

Here you can use the dominance index and learn what keywords hold weight at the moment. Also, look at their search volumes to see how these can impact results. It’s a valuable source of data to help you understand how to maneuver among the giants.

Additionally, you’ll get daily reports on your ranks. It’ll help you find out specific trends in your niche. By looking at this data, you’ll see if your site is moving upward, or you may need to adjust your strategy to produce better results.   

Whether you’re on your mobile phone or a laptop, you’re able to track your rankings at home or on-the-go. It’ll save you a lot of time by being able to work even when you’re on the road.

7. Easily Find People To Link To Your Etsy Store

Quality backlinks can create more solid leads for your site. You want to link to sites with authority, which can help build your online presence. LinkMiner focuses on potent link juice to increase your brand’s power. 

If you’re trying to see your link placement, you’ll get a preview of how it looks. It’ll highlight it for you to help ease your stress. You won’t have to look through a bunch of tabs, and it’ll keep your browser from getting overcrowded. 

Another gem that this program has is breaking down specific links. If you’re trying to get a better handle on blog links, you’ll be able to view it right in the program. Maybe you’re more active on the forums. You can analyze the data and see how it impacts your site.

If you have any sites that you want to get linked from, you can automatically save those in a list for your convenience. It’s an excellent way to keep track of things for research purposes.

8. Check The SEO Authority Of Any Website

Not only do you want to monitor links, but you should see the authority of different sites. Maybe there’s a site that’s in direct competition with your brand. Wouldn’t you like to know why they’re more successful?

SiteProfiler helps you see the authority and trustworthiness of a site. There are different SEO metrics, such as MOZ and Majestic, to help show pertinent data on these sites.  This is one of the best ways to promote your etsy store.

Even more important is seeing the types of links you have on your site. You can see your backlink health. Spammy links can drop your rankings substantially. When you have more quality, it’ll help you keep a good ranking on the search engines. 

You can also find out what content is most relevant. Use that feature as a tool to help you come up with new content. Maybe you can get in touch with someone who has premium content. There may be an opportunity to do some link building. 

These are some of the SEO tools to help you gain more site traffic and sales. What are some tools you incorporate with your site? Please drop a note below.

9. Create an Instagram Store

Instagram is also a great place to have an online store. Many people have done it already and it worked. In fact, most Etsy sellers are on Instagram and they are using the platform to drive traffic to their stores. You can also install Instagram followers apps to maximize your Instagram store.

10. Pinterest Sharing

In the same way, you can also use Pinterest in sharing your products and ideas. Pinterest has a community of people who are interested in different designs and handmade products so it is the perfect platform for your Etsy shop promotion

11. Offer Limited Time Discounts

An online shop often finds the highest surge in sales when they implement a discount coupon. This can be done for events like Christmas or Valentines’ Day or it can be done on a weekly or monthly basis. You can also do it in your shop for an instant surge in sales.

12. Capture Your Followers’ Emails

Capturing your buyers’ emails is very important for your Etsy shop. It will allow you to communicate with them if you have a new offer.

13. Inform Your Email List When You have a New Product

This is good especially if you have fans waiting for every product you create. They would be happy to be the first to know when a new design comes out.

14. Send Special Discounts to Your List

In the same way, you can also send some special discounts to your list. You can do this as a way of saying thank you for keeping in touch with you.

15. Collaborate with Other Sellers

The fastest way to increase your sales is to look for sellers with a different product but a similar market and collaborate with them. This way, you can expose your product to their audience and have the chance of closing more sales.

16. Hold Collaborative Contests

I have seen some artists do this on Facebook. They create packages out of the different products of the sellers and conduct a giveaway. This is great in sharing their audiences and increasing their follower count. The mechanics of the contest may include liking social media pages or posts or signing up to each other’s list. You can get creative with this.  This is one of the best ways to promote your etsy store.

17. Cross Promote with Other Brands

It is now easy to get other brands to promote you. You just need a significant number of followers and you can ask people to exchange promotions. In Instagram, it is called SFS or shout-for-shout and it is a great way to increase your followers. Keep in mind, not all brands agree to cooperate with newbies without a large audience, they don’t consider it a bargain. Fortunately, you can always buy Etsy followers and enlist additional support. So you’re guaranteed to get consent for collaboration and grow your shop.

18. Creating Product Packages

I have seen one sticker seller do this before. She usually sells her stickers on a per design basis. But then, she created a sticker pad with different designs. It is like a package and it quickly sold out.

19. Ask Some Bloggers to Feature You

One of the fastest ways to get your name out there is to ask some bloggers in your niche to feature you. Here’s how it works. First, you send bulk emails them asking them if they would like to review your product. If they answered ‘Yes’, you’ll send your product over. And then, you can wait for their review.

20. Ask for a Vlogger Review

The same concept applies to vloggers as well. In fact, Vloggers seem to have a higher influencer on their followers than ordinary bloggers. The process is the same. You ask them if they would like to review your product, you send it over and you wait for their review.

21. Look for Small Website Owners

You don’t have to stop at bloggers and vloggers. You can also talk to really small website owners and ask them if they would like to review your product. Why should you do this? It gives you backlinks and exposure and it solidifies your brand in different places on the Internet.

22. Advertise Yourself in Related Websites

If all is in vain, you can just pay for advertising. This will feature your site in many websites in your niche granting you instant backlinks and exposure. The best part? You don’t even need to convince the website owner to feature you. You just pay them to put your ad up.

23. Don’t Forget SEO

Now that we are talking about promotion, it is important that your Etsy store is also search engine optimized. Why? Well, 50% of buyer traffic comes from the search engines. You will be losing out on all of these money if you don’t optimize your site for better search engine rankings. Moreover, don`t forget about website monitoring features, it will help you to track any changes made on your website within minutes, be notified about any seo alerts. It`s really helpful when you have tough competitors and have to be always in trend. Check server status codes, indexation process and on-page seo changes.

24. Create a Blog

Also, you need to have a blog. You are not only selling a product here. You are building a community. A community can only be built if you have something that you stand for. How can you do that? You have to express it in a platform – your blog.

25. Create an Infographic in Your Niche

With today’s visually oriented audience, infographics are now more in demand than before. In fact, it is a type of content that gets the most shares online. You can promote your online store with one good infographic. You just need to think about a useful concept and hire someone to create it for you.

26. Try Your Luck with Celebrities

If you can contact A-List bloggers, you can also try contacting celebrities. Many brands have done it. They talked to celebrities in their social media channels and they sent their products to them. While this can be a hit-or-miss for celebrities are often busy. Once it hits, the effect on your website can be massive.

27. Try to Get Featured in Mainstream Media

If your product on Etsy is unique, you can also try your luck in mainstream media. There are some shows that feature small businesses. This can be you if you did your promotion right. Promotion is as easy as contacting some media writers and see if they like to feature you. You have nothing to lose.

28. Guest Blogging can Help Too

Since you need to get your name to as many websites as you can, guest blogging can help. And if it is done in the right niche, it can give you tons of targeted traffic which can result to an enormous amount of sales.

To make sure you are proving quality and original content, explore some professional writing services, such as GetGoodGrade.

29. Create Video Tutorials

Your buyers may also be interested in how you created your products. They may want to see the behind the scenes and may feel inspired to do the same. For this, you can create some video tutorials. For this, you can create some video tutorials with professional online platforms such as Quicktools by Picsart. You can post this on Youtube for some extra cash or you can post this as content in your own website.

30. Sell an Online Course

Once you get the hang of creating video tutorials, you may want to organize them in a sequential manner. This will allow you to create an online course. Millions of people are already making a killing doing this and it is a great way to promote your online store.

31. Publish a Book

If you want to take the old fashioned route, you can also publish a book. You can put what you know in handcrafting your goods and share it with the world. The best part? It doesn’t only help in promoting your site but it also helps you in making some extra money on the side.

32. Don’t Forget Livestreaming

We are in an age where you can share everything online. In fact, you can share things as it happens and this is what livestreaming is for. You can use this to let your followers see you behind-the-scenes and will help you bond with your audience.

33. Use Instagram or Facebook Stories to Share some Behind-the-Scenes

In the same way, you can also capture pictures or videos and share them on Instagram or Facebook stories. It is like a shorter version of livestreaming.

34. Harness the Power of PPC Marketing

You should also get yourself in front of your target market by staying on top of the search engines. The quickest way to the top is PPC or pay-per-click marketing. This is where you pay Google a fixed cost per click based on the keyword that you are targeting.

35. Use Etsy’s Apps

Look no further. Etsy has its own arsenal of marketing apps. My favorite is Etsy Marketing Tool and the 30-Second Catalog Builder. Both will provide you some ideas on how you can get more people into your Etsy shop.

36. Look at What Your Competitors are Doing

If you still can’t seem to get ahead no matter what you do, you may need to look at your competitors to see what they are doing. How can you do this? You do it with tools.My favorite tool for researching my competitor is Ahrefs. It allows me to see the websites that are linking to my competitor. What can I do with this? I can use it as I create a linking strategy for my website. I can look at the links and determine the types of links that I have to get. Then, I can also look if I can acquire the same links by visiting the sites myself.

37. Target Medium Tail Keywords

When it comes to keyword research, longtails are obsolete. The new trend is in optimizing for medium tail keywords. What are medium tail keywords? These are keywords with 3 to 5 words. It is still long and descriptive but not so long that the traffic is too little.With this in mind, you can now optimize your store for your target keywords. You should make sure that your title and meta description contains the keyword. The same is true for your website. You should optimize it for your target keyword if you want it to rank.

38. Create a Crowdsourced Guide

One of the fastest ways to get people to link to you is by featuring them. How can you do this? You create a guide that has inputs from at least 20 different people.The guide should be a collaboration of different people in your industry. All of these people should have their own websites and they should have an area of expertise. You will then ask for their advice and compile everything into one big guide. From here, the only thing you need to do is ask them for a link when the crowdsourced guide is up. It is an easy way to get instant backlinks.

39. Have a Referral Program in Your Website

If you want to get people in your website, you need to start rewarding your customers for referrals. This can be a simple online form that allows them to input the emails of their friends or it can be a sales-based referral program where they get a prize or discount whenever someone buys a product under their name. You can get creative with this. It is one the fastest ways to grow your website.

40. Stand for Something

Since you are in creative industry, it is very important to be more than unique. In fact, you need to stand up for something. Your products should be more than creations. There should be a ‘Why’ behind the business and it must be a good one.

41. Support a Cause

One of the ways to create a stronger ‘Why’ is to dedicate your business to a cause. It can be as simple as putting 5% of your sales to a certain charity. It will instantly light people’s hearts and they will be more inclined to buy from you.

42. Offer Some Scholarships

Aside from charities, you can also offer scholarships. You can do this by setting aside a certain portion of your sales to give to other people. The best part? You can offer these scholarships in schools or universities in your area. This can give you some really powerful backlinks and can refer targeted people to your website.

43. Share Your Story

You’ll remember that I told you that you should share your story with the world if you want to be noticed. Well, that’s true. In fact, mainstream media and bloggers are more inclined to share online stores or products that has a story behind them.

44. Join a Product Roundup

Another way to get your products featured is to join a product roundup. These are mini-reviews that lifestyle bloggers do on a regular basis. What they do is they take a certain number of products that they like for the month. This can be around 7 to 10 products. Then they feature all of these products on their website. The key is in finding a blogger that does this. From there, you can contact them and offer to give them a sample of your product in exchange for a review.

45. Get Your Product Included in a Vlogger Haul

In the same way, you can also contact vloggers to include you in their haul. A haul is like a product roundup but bigger. It is a type of video that showcases 10-50 products. This is your chance to get your product in front of your target audience. Just contact a vlogger and ask them to include you in their haul.

46. List Related Products

Want an instant increase in sales? With this technique, you’ll be able to do just that. The technique is simple. All it requires is that you list some related products along with some existing product listings. That’s it.Why does this work? It works because it shares the traffic instantly. Instead of your visitor seeing only one product, he gets to see a group of products and thus, have a higher chance of buying more.

47. Engage Your Followers by Asking for their Opinion

What’s the fastest way to make your followers feel valued? You ask for their opinion. This can be a simple email asking them about your service and how you can improve it or you can ask them to make some product suggestions. Even better, you can ask them about what they think on a product that you are just planning to launch. It will make them feel valued and part of the team.

48. Analyze Your Traffic and Tweak Your Promotions from There

You’ll also need to know a bit of conversion optimization if you want to increase your sales. This can be done by looking at where your traffic is coming from and keep on doing promotions on the places that has the most leads. This is like targeted marketing where you stop doing what doesn’t work and only focus on the methods that work.

49. Always Remind Your Customers to Support You

It also doesn’t hurt to ask your customers for support. You can put your social channels in your website and make it apparent that you like them to support you. They will likely do you the favor of following you.

50. Do Something Unique To Make Your Customers Feel Special

You can also triple your sales by doing one thing that is different from your competitor. This can be a simple message that tugs on the heart of your customer. They will remember you and may refer more people to you.

51. List Your Product in Facebook Groups

Don’t forget that Facebook also has some groups that you can promote on. Promoting is as easy as posting in the group and bumping it.

52. Promote Your Shop Offline

Also, don’t forget the offline market. You can easily get people into your site by just distributing some flyers with your link in it. You can also promote your Etsy store through your offline store. For example, you could provide a flyer to customers with a QR code on linked back to your site. This article walks you through how to make a QR code for a website.

53. Pay Your Customers to Refer New People to Your Website

Lastly, you can simply pay your customers to refer new people to your site. You can pay them a small amount or reward them with a simple discount code. You’ll be surprised on how this can drive more traffic to your site.Etsy has changed the way people sell handmade products. From creating and waiting for people to take notice, handmade crafters can now showcase their products on Etsy and have people come to them. A site that started 10 years ago, Etsy has grown to a 54 million community. It has over 1.6 million sellers from all over the world and around 25 million active buyers. That’ a lot of people to sell your products to.People love Etsy because it gives them more than just a platform. It grants them instant exposure. True enough, there are people who managed to make a living from Etsy alone.If you are one of those people who hopes to make a killing on Etsy, you’ll need to do some promotion. Today, I’ll show you 50 ways on how you can promote your Etsy shop.Are you ready? Let’s dive in.That ends our list of Etsy promotion strategies. What do you think? Which strategies will you use on your site? Tell me all about it below.

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6 Response to "50 Ways to Promote Your Etsy Shop"

  1. Comment From Judith @ BoostBlogger.com

    This is a great post, as a seller or entrepreneur you should not be contented by posting your items to etsy. It needs to be promoted also to other platforms.

  2. Comment From Zach Taylor

    Etsy had been a great platform for my products. I really like how it is a niche for self made products.

Comments are closed.