When it comes to developing the right tactics for your search, you need to know what type of term you want to use. Remember, that searching through a social network is a bit different, because you need to be precise with your terms. The more specific your search, the better. Twitter has its own search engine but you need to play that game a bit differently. You want to put in the right keywords with the right timing to ensure that you get optimal results. Here are some steps to help you out with your advanced search.
Start by Doing a Regular Search
At the top of the screen, you should see a small search bar on the right. There you can implement a phrase and the search will come up. You can see that I typed in, “Twitter Search SEO.” Here you can see the search results. While top is great to see the overall impact and how many retweets, likes, and replies you get, the most recent feedback comes through the “latest” cursor. Here you'll find the latest article links. This helps you know what trends are currently in the market. You can find different photos that correlate to the market. Maybe there are different infographics or graphs that you can see such as the one above to give you ideas for your campaign. What video tutorials or vlogs could help you come up with s marketable campaign. Use this tool to help assist you in creating the right program for your brand. This is good preliminary knowledge to assist you in doing some ecommerce marketing for your brand.
As you can see here, the result shows a couple things regarding ecommerce SEO, and sources for putting good social media advertising in place. This helps to get your foot in the door when you are looking to get in the game regarding the search method. List some of the things that can help take you from one level to another. Be clear that this is only the start. Of course, this is not primary way to get results on the Twitter search bar. You want to get more specific with everything by stepping up your search game. It's time for you to think about your advanced search. It's there you can truly narrow or expand your search for more deep data.
Get Acquainted with the Advanced Search Option
First of all, you need to go the Twitter advanced search link. Take a look at the image above to see what options are available in the “words” section. Here's a brief breakdown of what these terms mean:
All of These Words - there's no particular order in the words you look at. Put it in quotations to find the specifics.
This Exact Phrase - Pretty Self-Explanatory. You're going for the specific phrase in the search. Great for finding a specific name or quotation from an influencer.
Any of These Words - Also, a great tactic to get directly to the influencer’s Twitter account or tweets. This will help you seek their information in a more efficient manner.
None of These Words - While it doesn't seem useful on the surface, it can help weed out search terms. You'll be able to see what phrases are open to help you find a loophole on the Twitter engine.
Hashtags - another self-explanatory topic. Great for making your search more specific to a particular niche.
Written in Language - finding one of the many different languages that's acceptable to search on Twitter.
All of these options will help you fine-tune your search to make it more feasible. Also, using the language option can help you see what works well for people in different countries. You might have someone on your team that speaks another language. This can help you expand your brand to break into a different market. This will certainly give you the competitive edge you need to sustain your longevity.
This is just the start of what you can find on the advanced search section. Now, we’ll talk about how the account name and search goes all together.
Finding Posts from a Twitter Account
Are you looking to see what your competition or someone in your niche is talking about in regards to a specific phrase? Luckily, Twitter allows you to put your search terms in the box and lets you see what comes up with a specific account you want to check out. For now, we've selected Social Media Examiner’s Twitter. As you see from above, all that's needed is the user account. It'll automatically run a search correlating to the keywords you input. Now, take a look below to see what comes up through “twitter search” and the “SMExaminer” account:
Social Media Examiner linked to Venture Beat’s post regarding “Twitter is now using ‘behavioral signals’ to mute trolls in conversations and search.”
This is interesting because you'll see the details of how it actually impacts your search experience. If you're the type of person that likes to weed through all the unnecessary, this is perfect for your research. Think about how this will save you time and energy when seeing what your competitors talk about. Or at the very least, track down the trends of a particular niche you decide to pursue.
This makes user experience better, because you're less prone to attacks from people. Just in case you want to get in contact with someone in your niche, you'll have less opposition due to a safer environment. You never know what sector may include ruthless banter, especially if you decide to run a YouTube channel. You'll have to deal with trolls and negative Nancy’s.
When it comes to seeing posts, this will let you know what kind of concepts get the most attention. Maybe you can run an experiment and set up some specific tweets during the day. See what times people really interact. You'll be able to take note of who searches for a particular topic and the engagement behind it. This could give you an idea of not only what to post, but the kind of void in the market. It'll help you separate yourself from any competitors.
Speaking of a better search for your Twitter experience, the hashtag feature can truly make a difference in how you find something immediately. Take a look below on how you can use this to your advantage.
Hashtag Your Keywords
Hashtag marketing has become quite popular over the past decade. More people use it as a way to get that extra boost on the search engine. If you're creating a post, this helps you get the right representation due to people seeing exactly what they want by regulating the content they see on their feed. As a result, it makes it a bit easier to get any inquiries or people in contact with you that are generally interested in what you have to offer. Twitter is one of those places to help make this a reality.
Why should you use hashtags on Twitter for another advantage search option? We’ll elaborate right now. First of all, it makes your search more focused. Not only are you going to find things based off the keywords, but more businesses that function from a niche-related topic. As the picture says above, you'll find the post that matters to you.
This is more helpful for you to find people, brands, podcasts, and posts all from a specific subject-matter. If you're planning on setting up a Twitter account for yourself to create content and let people know the new stuff you have on the way, it's a good setup for you as well.
While it doesn't cost much, it does help in targeting someone's search. This is certainly an effective to social media marketing. In an article from Entrepreneur speaking on hashtags, it was found that it amps the creative force and engagement of people. In fact, a program by Cisco was implemented for their mission #WeAreCisco when they did a collaboration with Snapchat. Of course, this only amplifies your reach and shows you the power of how a simply phrase actually helps in providing you with a solid customer base. Make sure you also think about the time period of the post.
Creating a Specific Time-Frame
When it comes to segmenting the market, it's good to know what's trending and something that's evergreen. The great thing about doing your advanced search is by being able to monitor the time frame of certain tweets. Let's say you have a holiday type of niche and you want to find out what topics are trending and the type of products your competitors are selling.
You can look at the section to see how the market is running. Let's say you have a niche in sweaters but you want to stand out a bit from your competitors. You can create a special limited edition holiday sweater. Maybe you can even have it 30% off or think of donating some of the proceeds to a specific charity.
Not only will this spark more people to buy the product due to the limited run, but it helps with a good cause. By doing a bit of research ahead of time, you'll see what is currently popular in the marketplace. Run different tweets and see the top keywords and also how many retweets your rivals have received. This shows how viral a particular product or service is for the time. Why is this a good thing? Well, you can see the consistency by trying to sell a special item each time this comes across.
If you're into homemade products, you can have something with a pumpkin theme or scent for Thanksgiving. If you're more into red and green theme, it would work well for Christmas.
You could even take it a bit further than that. Set up a contest. You can use the hashtag theme to make it more visible. Let's say you have an affiliate marketing brand and you want to reach the Twitter audience. You can have some of the representatives from your affiliate team do some of the promotion on the site. Maybe you have a special tag saying #Hope4TheHolidays. This is will help people find your reps’ accounts. They can input an affiliate code and have the right banner or image that goes well with their campaign. By using this search marketing tactic, it'll help you spread your viral program through the search.
Just imagine how this will impact your bottom line. It's great for cross promoting your products. Also, it'll create a more organic campaign. When you don't have all of the marketing dollars, this is a solid alternative. Additionally, you'll work in a market where you can see the changes as it comes. This will help you better strategize on certain months of the year. The right timing can truly make a difference in how you get ahead of the competition. Think of how using this tool will create the right standard for your social media marketing.
As you can see, it takes time to go beyond the surface. Even something like advanced search can help you get your marketing in order. Take some cues from what your competitors are doing. This can help inspire you tackle a particular lane or go somewhere else that you can truly dominate. This is to help you take your social media game to another level. Whether you're into podcasts, blog posts, or vlogs this can make your content go beyond relevancy. You can create a campaign that will get your team ahead. What are some tactics you use on Twitter? Please leave a comment below.