(Image Source: Pixabay)
You are sick and tired of seeing your lousy sales figures, aren’t you?
What frustrates you even further is the fact that you’ve been getting a decent amount of monthly traffic, yet none of them are clicking your “Buy Now” buttons.
Not – a – single – one – of – them.
Zippo. Nada. Zilch.
What’s worse, your monthly payables are just around the corner — you can almost hear your landlord knocking at your door, asking for the monthly rent.
Here’s the thing, while there are countless lucrative ecommerce business ideas that you can build your online business upon, if you don’t have a high-converting website, you’ll never be able to generate sales — even if you get truckloads of traffic.
That is why, in this guide, we’re going to look into several crucial elements that you can add to your website, so you can turn your monthly visitors into paying customers. Use white label software to rebrand services.
Let’s hop right in.
1. Fast-loading pages
According to the research conducted by Akamai in 2017, a full second delay on a webpage’s loading speed can decrease conversion rates by 70%.”
Scary, isn’t it?
With how huge of an impact a single second delay in load speed can bring to your bottom line, you need to make sure that your pages are loading as fast as it can be.
To help you uncover areas of your website that needs to be improved so your pages will load faster, you can use a free online tool like GTMetrix.
For the sake of this example, let’s use GTMetrix.
Simply enter the URL of your website in the empty field you can find in their homepage, click “Analyze,” then view the results when the tool is done scanning your website.
GTMetrix even offers suggestions on how you can improve your site’s load speed.
2. User-oriented Design
A lot of ecommerce website owners take the time to make their websites look “great” for their customers’ sake.
While that is good and all, it’s worth pointing out that what the website owners view as “great,” might not necessarily resound with their audience.
Because of the misalign between the owner’s perception — and their web visitors — the final website design ends-up unappealing, or less compelling to the web visitors — which ultimately leads to them clicking away.
Instead of just considering what YOU THINK is good, think about what YOUR CUSTOMERS think is good, instead.
You can run surveys, ask your customers for feedback, etc.
The more accurate you are at uncovering what your customers really want (and need), the more you are in a better position to create a high-converting website.
Here are a couple of things you can consider to make your website more user-friendly:
- Make your website navigation intuitive. The less complicated it is, the better.
- Shorten your checkout process.
- Time your pop-ups carefully.
- Avoid adding too many ads.
3. Compelling Content
Weaving in psychological triggers/principles in your content is crucial to making your content more readable and compelling.
Notice the first line I wrote in this guide? This bit…
“You are sick and tired of seeing your lousy sales figures, aren’t you?”
How would you feel if you are, in fact, sick and tired of getting very little to no sales, at all?
You’ll be mindblown, wouldn’t you?
“How on earth does he know?” you’ll probably ask yourself.
And because the line resonated well with you, you’ll be compelled to read further and take action on whatever tips will be shared with you in this guide. (At least, that’s what I’m hoping for. 🙂 )
That’s an example of why including psychological triggers to your content is important. In this guide’s case, I added one of your pain points so the article will resonate with you.
Aside from pointing out your readers’ pain points to compel them into action, one way of creating content that will resonate with your audiences is by providing relevant resources and information.
For instance, if you have a product geared towards helping dropshippers, then you can publish a comprehensive guide in your website about dropshipping. That way, if there are newbie dropshippers who’d like to have a more in-depth understanding of how the dropshipping business model works, then you can cater to their needs.
Content like these might not directly come with buying intent, but by using the right strategies, such as including links to your product pages throughout your content, this can be a good way to boost your conversions.
Another element you can add to your content is the element of scarcity (or urgency).
Here’s an example.
As you can probably imagine, adding this element to your website’s content will compel your visitors to take action on your offers immediately.
After all, because your offer only runs for a limited time (or you only offer a limited supply), then your web visitors will think twice about procrastinating.
There are a plethora of ways you can weave in psychological triggers to your content. Adding your readers’ pain points in your copy and an element of scarcity are just two of them.
4. Trust-inducing elements
According to Norton, the U.S. President’s budget for the fiscal year 2019 earmarks $15 billion for cybersecurity-related activities.
The figure gives us a clear perspective of how prevalent and terrifying cyber attacks have become.
Rest assured that the US government isn’t the only entity to feel the threat of cyber attacks.
Even the average consumers have had their fair share of experiencing cyber attacks — firsthand or not. This, of course, pushes them to be more cautious, or hesitant when transacting online.
It’s because this that website owners need to add trust-inducing elements into their website.
After all, it’d be almost impossible for any business owner to convince their customers to take out their wallets and trust them with their hard-earned money, without establishing a level of trust first.
Adding customer testimonials is a good method of inducing trust.
Here are examples of customer testimonials I took from a trustworthy e-commerce site.
You can also add trust badges.
Just by adding these elements in place, you’ll put some of your would-be customers at ease.
You’ll be making it easier for them to trust you, therefore, you’re making it easier for them to click your “Buy Now” buttons.
5. Mobile friendly
Do you really need to optimize your website for mobile?
Well, Statista.com revealed that “Mobile retail commerce sales in the United States amounted to over 156 billion U.S. dollars in 2017 and are projected to surpass 420 billion U.S. dollars in2 2021.”
Just by looking at the numbers, your question should already be answered.
If your website isn’t mobile-friendly, not only will your customers have a poor experience in your site — therefore, causing them to click away and you losing sales — but you’ll even damage your brand’s reputation.
When it comes to your site’s mobile friendliness, the stakes are insanely high. The gains you obtain by optimizing your site for mobile device users, however, is also massive.
The good news is, with all the free tools on the internet, it’s dead-easy to make your website more user-friendly, in fact you might not know it by your site might ALREADY be mobile-friendly to some extent.
Just by using a responsive website theme, for example, can do wonders for your site — and a lot of the WordPress themes sold nowadays are already responsive themes.
To check if your site is, in fact, mobile friendly, you can use a free tool like Google’s Mobile Friendly tester.
Just enter your site’s URL and voila!