It is essential that you prepare for black Friday to make most of the day. Getting prepared for black Friday means that you get your email banner as well as your store banner ready. Do you need information on how you can create your black Friday banner and graphics for free? If yes, then you are on the right page as we will be walking you through the steps involved in getting this done at no cost. Before we start dishing out the step by step approach on how you can create your black Friday ads and banner, let's look at what black Friday entails.
Understanding Black Friday
It is an informal name that is given to the Friday that follows the Thanksgiving Day in the United Kingdom. Thanksgiving Day is celebrated on the fourth Thursday of November. On this day, the retailer usually offers a special promotion. Not only that, they attract customers by opening their doors at the predawn hour of this significant day. Some retailers usually keep their store open on thanksgiving holiday to enable them to stand the competition of those periods. Here are some facts about black Friday:
- Black Friday is a day that follows the thanksgiving, and it symbolizes the beginning of a great holiday shopping season.
- Based on History, black Friday was also a day in the year 1869 that the price of gold dropped significantly, and the stock market failed in response
- On Black Friday, stores offer huge discounts on items like electronics, toys, and others. This reduction in price gives customer a golden opportunity for some of the hottest products in the market.
- Cyber Monday is also of great significance, and it is crucial to retailers. It is the first day back to work after the holiday.
Why Black Friday is important
Black Friday is a significant day that every retailer and customers look forward to. Apart from its historical importance, black Friday is a day where retailers can make more money. The significant advantage of this day as far as retailers are concerned is that they enjoy increased patronage on this day. Apart from that, there is a high tendency that they get all their old stock sold on that particular day. Therefore, every retailer always looks forward to this day with high expectations. That is the main reason why most sellers get their graphics and banners ready well ahead of this special day.
A lot of people look forward to this day to buy products like phones, home appliances, and many other things. These items are sold at a discount on this day. Therefore, it is a day that benefits the buyer as well as the seller.
The importance of getting Free Banner and Graphics ahead of Black Friday.
Preparing well ahead for this day is essential because it allows you to leave no stone unturned. What is the essence of the graphics and the banner ads? The main reason for getting a banner is to intimate customers with the information that deals with the discount you are willing to offer. Apart from that, you can also specify some of the goods or items that attract a special discount. In short, the reason for the ads and graphics is to intimate your customers with your plans for Black Friday.
The advantage of getting your ads and graphic free cannot be underestimated. The first advantage is that it saves costs, allowing you to use your money on other essential things. Secondly, it is a way of compensating for the discount sale that you are about to offer your customers on Black Friday. So, rather than spending a significant amount of money getting ads, banners, and graphics, look for ways to get them free.
How to use Black Friday Banner, Ads, and Graphics effectively
The primary reason for creating a black Friday banner, ads, and graphics is to attract interested customers to your store. The fact is that you may not achieve the purpose of creating these ads, banners, and the likes if you don't know the strategic places to use them. Therefore, this section looks at where you can place your banner to attract more customers to your shop or make them order your product online.
Your website is an excellent medium to place your black Friday banner. This way, your visitors will be aware of the discount you are willing to offer on Black Friday. Apart from your website, you can employ the use of an affiliate website.
The social media platform is the most effective medium to place your Black Friday ads. No doubt, millions of people visit different social media platforms daily. Therefore, it is an excellent place to showcase your black Friday banner, ads, and graphics. Example of some social media platform that you should consider:
Note that there are lots of social media platforms that you can place your ads. The ones above are just a famous example of a social media platform. You can make use of others that you are also more conversant with. For example, Let's take WhatsApp you can use your Black Friday banner, ads, or graphics as your profile picture. Apart from that, you can share on your status and also send it personally to some friends and family that may be interested in buying your product. When you do this, your ads will be noticed by the right people that will patronize you on that day. Likewise, on Facebook and Tweeter, you can use your black Friday banner as a profile. Furthermore, you can share the pix with some selected friends.
Social media marketing is a highly effective way of marketing your product and services, telling people what you offer, and what they will gain by patronizing you. Therefore, make judicious use of your social media platform to boost your Black Friday sales.
How to Use Canva to Create Black Friday Banner and Graphics
Before we start giving you the step by step approach on how to create your Black Friday banner on Canva, it is essential that we explain what canva is. This explanation will be helpful to people that are not familiar with it.
So, what is Canva? In simple terms, it is a useful drag and drop tool that enables you to develop different kinds of marketing materials. Thus, the use of this tool is to create ads, banners, and other materials that concern the marketing of your brand.
The advantage of this unique tool is that it is free. Apart from that, it is also simple to use; you don't need to undergo any training or tutoring to use this fantastic tool. You don't have to worry that you don't know about design. You can use this tool with or without the knowledge of design. So, relax, and let's explain how you can create your Black Friday banner ads. We are employing a step-by-step approach for easy understanding.
First Step: Determine what you are offering
You have to decide on your offer before you learn how to create banner ads and graphics. At this stage, you don’t have to be conservative. Before you make your final decision, it is essential that you check what your competitors are offering. For instance, if they are slashing their prices by 50 percent and you reduce yours by 20 or 25 percent, you are not going to receive much patronage.
There is no hard and fast rule about this; you need to be as smart as possible. Look at the discount you offer during the previous black Friday and examine the performance. Also, compare this with the performance of your competitors based on the discount offered. You should be willing to get creative at this point because your choice at this stage will have a significant effect on your black Friday sales.
Second Step: Use appropriate Call to Action (CTA)
The step that comes after you have decided on your offer is to think about the right CTA to use. Here are a few ideas that will help you in this regard:
- Start saving
- Start shopping
- Massive saving inside
- Discover more
- Claim my 50 percent off
- Claim my exclusive deal
- Buy now
- Shop now
- Access crazy deals and lots more
Tips to make your CTA effective:
- Make your CTA look attractive
- Make your CTA clear and concise
Third Step: Register on Canva Account
The next stage that follows the determination of your offer and CTA is signing up on Canva Platform. Here are the steps to follow to sign up on this platform:
- Visit www.canvas.com and sign up for a free account
- You will be prompted to choose a category, select retailer
- Once you have selected retailer, you will be directed to a page where you presented with a different format that you can use
- To access more format, select “more design type”
Fourth Step: Select your desired ad format
After clicking "more design type," scroll down to see the different forms, then pick your choice. Here there are options for the following social media platforms:
- Facebook post
- Facebook event cover
- Facebook post
- Instagram post
- Leaderboard ads
- Pinterest graphics, and many more.
The standard Facebook ad is one of the options you can choose here if you have a website. Its dimension is 1200 x 628 pixels. The size is perfect for your website.
Fifth Step: Select your layout
The next stage that follows is the choosing of the right design. A drop-down menu of the layout will appear on your left and a blank canvas once you have selected a format.
Select your preferred layout. Note that there are numerous layouts, you should be aware that the graphics of the designs that have an 'S' sign at the bottom are not free, you have to pay for the graphic if you choose those layouts. Therefore, if you are not willing to pay for your graphic, you are advised to select the ones without an "S" sign.
Sixth Step: Customize your layout
There is an option that allows you to upload your images on the layout. All you need to do is to click upload on the left-hand panel. You will be instructed on what to do next. Apart from that, you have the opportunity to add texts, elements, as well as background using the other menu option that is located on the left side of the panel.
Take time to modify and adjust your layout to your taste. There are numerous text options, and they are customizable. You can edit your element (picture, background, or shape) in several ways. Here are some of the ways to modify your element are as follows:
- Editing its opacity
You can also change the color of an element by clicking on the color panel located at the top.
Seventh Step: Creating multiple graphics
If you are interested in creating more than a single graphic, then you should take note of this step. But, if you are interested in creating one graphic, you can jump to the next step.
Creating multiple graphics with the same format is simple; all you need to do is duplicate your existing graphic and carry out one or two modifications. However, if they will be in a different format, you have to save and export the first one before starting the second again.
Eight Step: Exporting your graphics
After modifying your graphic according to your taste, click on the "download" button that is located on the top panel. This action will enable you to export the graphic. You can choose to export them in any of these three formats:
The PNG format is most appropriate for web use because it is of high-quality.
Now that you have learned how to create your free banner ads and graphics for black Friday, you must put your knowledge into practice. Once you have come out with your desired graphics, ensure you come up with an effective marketing strategy to enjoy increased patronage on Black Friday.