Active Campaign is designed for small to medium sized businesses but they also carry enough features that could grow together with your business. Their services provides CRM, marketing automation, and email marketing in one so there’s no need to go searching for a marketing stack that would work well with your business.
Active Campaign has a lot of features but the most notable one is the inclusion of different pre-built automation recipes which were created to help businesses address different user behaviors which include the multiple specific product visits, average frequency or order size, cart abandonment and others more.
This software supports Integrations that are API based and has BigCommerce and Shopify. For the others like Magento, StoreEnvy, or even BigCartel, the users would need to use the Revenue Conduit or Zapier so they could pull eCommerce data. It’s also deeply integrated with Bigcommerce, and Shopify.
Zapier supports WooCommerce, GumRoad, Shipstation, Shipwire, StoreEnvy, BigCartel, Tapfiliate, and Lemonstand integrations. Revenue Conduit supports Magento, WooCommerce, Shopify, and BigCommerce.
The pricing is based on the number of contacts you have in your business. There are also different tiers for each such as a lite tier for low prices, but this also doesn’t have CRM or other deep data integrations that could be used for BigCommerce. The Plus is for professional levels, it comes with up to 25k contacts, but if you want more than that you can contact them for a different pricing, don’t worry because even their plus remains to be affordable. They also have an enterprise pricing that comes with in depth onboarding, a dedicated account rep, social data, and phone support.
It lacks direct integration, it has integration but only with limited eCommerce platform and their services is a deal breaker for people who do not which to go through third parties. There’s also a lack of landing pages and its system has a learning curve.
Klaviyo is a software that bills themselves as an email software vs a full marketing automation solution, this makes sense when you examine its features well. This awesome tool definitely has a great emailing tool. It also has deep integrations with a lot of eCommerce platforms as well as marketing tools such as Unbounce, SumoMe, JustUno, and others more. You can also make up for the marketing automation features that this platform don’t have.
This software was built to be an eCommerce automated email tool which is why it’s a breeze to setup an automated campaign, cross sell, cart abandonment, and win back. Custom templates are easy to build, with their wide integration options, importing could be done in a snap. Their ideas are useful to build automation campaigns in your account. Pixel and snippet tracking lets you segment on the content viewed by users.
- And other custom integrations possible through the JS code snippet.
The pricing system of Klaviyo is based on the amount of contacts you would be storing in their system. Contacts are not just your customers, this include your subs and lists from your MailChimp, and other systems. You can use Klaviyo for free for upto 250 contacts and 500 emails you send but as this increase, your cost will too. Klaviyo does its best to keep it affordable at $25 per month for as much as 500 contacts, $50 for as much as 1000 contacts, $75 for as much as 1,500, and so on.
Unfortunately their sales or the demo is is very disappointing and really short. A lot of people also mentioned that their custom integration is not as easy as they make it seem and for $1,000 and 80k contacts, I wish there was something more to go with it.
Drip is an email automation tool that bills itself as an ECRM or eCommerce CRM. Drip integrates with WooCommerce, Stripe, Shopify, and other dozens of payment processors. They also come with a visual workflow builder that allows you to build complex automations that are based on what the people have purchased. Drip is one of the powerful automation tools that we have looked at and they are focused on B2C eCommerce which makes them a really great player in the market.
The visual workflow tool of drip allows you to go beyond the pre and post purchase sequences and build a whole cycle of marketing funnels that are mapped out visually. One of the cool features is that it’s shareable. You can import automations that are pre-built in just a single click. If you have a Shopify store, you you would be able to install a proven post purchase email sequence without having to build from scratch.
Another feature is the purchase intent scoring which is similar to lead scoring of B2B this allows you to see a score each of your subscribers have and these scores are based on the engagement of your marketing. This allows you to segment the subscribers which is hard and impossible to pull off.
- Shopify Plus
- Facebook Lead Ads
- Facebook Custom Audiences
Just like all the other platforms, they charge based on the subscribers you have. Their forever plan which is forever free is for under 100 contacts, their basic plan is $49 per month.
If you need a basic email platform like MailChimp this will definitely take more time to learn. There’s a lot of visual flow builder and it can get overwhelming.
MailChimp would forever be the favorite among the small to medium businesses. It’s a popular email automation platform that offers more than your typical ESPs. This include the landing pages, an easy to use WYSIWYG email builder, digital advertising tools that can produce email in less time.
When it comes to gauging your ROI good reporting is important. They also use Analytics 360 module to pull the data from your web traffic tools so you could see your sales and gauge your ROI well.
- Windsor Circle
The price of MailChimp depends on the list size and features that you need. They do have a free forever option which you could use if you’re still building your store or you just want to test them out.
Since there are a lot of things you could do with Mailchimp it could eventually be annoying to use.
Drift sells itself as a conversational marketing tool which is primarily for B2B. It can also be beneficial to eCommerce businesses who are looking for different ways to engage customers. This also has well timed popup chats so you can offer opportunities to your customers when they ask for questions, this also prevent cart abandonment.
- Google Analytics
Drift can be an affordable way to help customers if you plan to sell products that include customization. They have a free basic version which you can check out to decide if this would match your business.
This tool is very useful but it often feels like some of the features available are at a higher subscription level.
Windsor circle is a well funded fast growing as well as a talented startup which was founded in 2011. They bill as a customer retention and predictive marketing automation platform. Their company comes with a large number of integrations.
Windsor circle is a unique solution. It’s integrated with a lot of popular email tools which could be used like iContact, Emma, What Counts, and others. They also have insightful analytics which allows you to examine and segment your eCommerce purchase data for better insights,
- Channel Advisor
- Yahoo Stores
- Constant Contact
- Oracle Marketing Cloud
- Vertical Response and others more
The price of Windsor Circle is based on the number of customers in your eCommerce platform. Thy also have $1000 as their on boarding fee that covers design of the mail templates and set up.
Windsor doesn’t send any emails on its own so you have two systems to worry about instead of just having to worry about a single other platform from your business.
BlueCore is a marketing platform that allows you to create and distribute triggered and personalized emails. This platform is popular with well known brands such as Starbucks, Steve Madden, Crocs, and others more.
- Google Adwords
- Oracles Commerce Cloud
Bluecores pricing is not listed on their website but you can contact them so you could get a quote.
They are integrated with just a limited number of other platforms and there are a lot of customer issues reported.
This software used to be considered as the Rolls Royce of marketing automation platforms. It was expensive but definitely worth its price. This tool is extremely powerful and was also one of the first marketing automation providers to offer a visual campaign builder. Their CRM is very powerful you can expect the lead scoring, automated quotes, unlimited tags, pipeline reporting and others more.
- It has CRM
- Marketing Automation
- Multimedia Marketing management
- Social Sharing
Their price starts at $99 per month, their prices is based on the number of contacts and add-ons.
Their REST API is not fully functional for most of their customers who have tried it.
Marketo is a good contender for medium to large sized businesses. Marketo gives a complete marketing automation, lead nurturing, and campaign management. This provides a complete marketing software to help propel a fast growing company.
Their base cost is $895 per month and it’s a step from Ontraport and Infusionsoft.
There’s limited support but they have assigned new representatives.
Ontraport is a full features email marketing platform that has extensive marketing automation capabilities that would help you manage your contacts. Their sequence is really good, it’s fun to play with just like the campaign builder of Infusionsoft.
- Combine your marketing efforts in a single app
- Store detailed CRM data
- Gather the contacts through the integrations
- Build a membership site that would last
Basic starts at $79 this includes 1000 contacts, unlimited emails. $147 for plus which includes 2500 contacts, $297 for pro which includes 10,000 contacts, $497 which includes 20,000 contacts.
Their reporting dashboard is not really good, and not visually appealing. While it’s easy to use, there are more intuitive visual flowcharts from other competitors which are more intuitive.