Haters would say that we use link building just to boost a solid backlink profile.
However, this is not true.
Sophisticated link building tactics are all about connecting with influential industry sites and creating quality, targeted content for them.
This is the only way to increase your industry authority, gain your target audience’s trust, and generate valuable traffic and leads.
Here are a few simple steps to take to maximize your link building efforts.
1. Guest Blogging
Guest blogging benefits your online presence in multiple ways. It lets you add your link and keyword organically, without compromising user experiences. Apart from boosting your backlink profile, guest blogging is an amazing opportunity for you to improve industry authority, increase brand reach and brand awareness, and generate high-quality leads.
There are a few steps to take.
- Research Competitors
Start by analyzing your competitors to see what sites link back to them. For these purposes, you will need a solid backlink analysis tool like Moz Link Explorer, SEMrush, or Serpstat Backlink Analysis Tool. The way most of these tools work is pretty simple – enter a competitor’s URL and you will get detailed information about their backlinks.
- Use Google Search
Even if the site is high-quality, if it’s not in the same or related niche, you should avoid it. Always look for sites that target the same audience and cover topics similar to ones on your blog. After all, the idea is to attract relevant traffic that will later convert into leads and, hopefully, sales.
When searching for relevant blogs, combine industry keywords and Google’s advanced search operators.
For example, if you’re building links for home improvement websites, then you could google something like “home decor tips” OR “top interior trends” inurl:/write-for-us/ OR inurl:/guest-blogging-guidelines/.
Conducting such searches, you will achieve two things. First, you will find sites in the same niche. Second, you will identify sites that accept guest articles.
- Assess the Quality of the Site
Now that you have a list of potential guest blogging opportunities, should you contact them right away? No. You will first need to assess the site carefully to see whether it is worth contacting. There are certain criteria each site should meet.
Check its domain authority (DA). This is a search engine ranking score by Moz that informs you how high a site can rank. This scale ranges from 0 to 100 and you should eliminate all results that have a score lower than 50.
Pay attention to the site’s audiences. You want to see whether it targets relevant audiences. Above all, how engaged are their readers? Do they interact with the content by leaving comments or sharing it on social? If the blog seems spammy and no one is reading it, it’s time for you to run away.
Finally, observe the quality of content. Are the posts published for the sakes of link building or they deliver value to readers? Look for blogs that share valuable articles that educate their readers and help them solve real-life problems.
- Craft Your Article Topics
Pay special attention to the topics you’re pitching. Research their blog, its categories, and the most common themes they cover. Then, offer a list of related topics they haven’t covered yet. This is where content discovery tools like Buzzsumo can help. Enter your keyword and the tool will tell you what the most popular articles around it are.
- Write a Quality Piece of Content
Just like your website content, each guest article you produce needs to be valuable to the people reading it.
Make it informative and back it up with relevant research.
Instead of the industry jargon, use simpler, everyday language everyone understands.
Add your keyword, but do so organically. For example, instead of links to your product pages, why not provide your case study or a whitepaper as a relevant source of information?
- Build Relationships
Now that you have all the information needed, connect with a blogger on social networks and start sharing their posts and commenting on them. Your goal is to get noticed and build relationships. This way, when you send them a collaboration inquiry, they will recognize your name and be more likely to accept your article.
2. Design and Distribute Infographics
Articles are the most popular content format, but there are many alternative forms of content that will entice your audiences, boost brand awareness, and boost your website traffic. One of them is infographics.
- Research says that infographics can boost website traffic by 12%. Namely, they will continuously generate organic traffic to your blog. They’re incredibly shareable, so don’t be surprised if your social shares start growing.
- Infographics will also earn loads of quality backlinks to your site. Namely, they’re an incredibly user-friendly and informative content format that bring value to readers. When the biggest names in your industry see the value of your infographic, they will decide to link to it in their blog posts. That’s what we call link earning – when you earn loads of high-quality links naturally, without asking for them.
- They can also boost users’ engagement. Infographics pack loads of hard-to-digest data in a visually appealing and memorable visual content format everyone loves. That’s why they’re easier to follow, memorize and, of course, share.
In addition to creating a killer infographic and promoting it organically, you should also share it externally to help it go viral. Focus on the promotion across credible directories and blogs, including:
- Daily Infographic
- Infographic Journal
You could always leverage the above mentioned guest prospecting opportunities to find sites writing about the topics similar to the one of your infographic. To avoid the problems with duplicated content, you could simply ask them to embed the infographic into their blog posts, along with the link to the original post.
3. Leverage Resource Links
A resource page is just like its mere name says – a page on a website containing links to relevant resources related to a certain niche. Logically, when I say resource page link building, I mean finding authoritative resource pages and asking a website owner to add your site to the list.
This practice is relatively easy and highly effective. Being placed on a list of authoritative resources in your niche will boost your authority and help you drive more organic traffic. Given that, it’s not surprising that this tactic is used by 56% of online marketers.
Sure, you will first need to find a list of relevant resource pages. First, start by combining Google’s advanced search operators. Let’s stick with the example of home improvement. You could google something like home decor intitle:resources OR initle:links OR intitle:other resources. The same applies to the intext: and inurl: operators. You can also combine them to get more diverse results, as in home décor intitle:resources intext:links.
Another awesome operator that may help you here is related:. Namely, if you know a relevant and authoritative resource page in your niche, use this operator to find the pages similar to it.
Once you build a list of resource pages, create an email pitch that will stand out. Introduce yourself, say what you do, and inform a blogger why you think your site is a good addition to their resource page.
4. Use Broken Link Building
Broken link building remains one of the simplest and yet, most effective link building practices. It is especially effective for online marketers that already have awesome content on their site and no time to create new guest articles.
In this case, you should look for authoritative blogs in your niche. Use the same techniques we discussed in the Guest Blogging section. Namely, observe their website and look for the blog posts related to the ones you covered on your blog.
Then, use broken link checkers like Check My Links or Dead Link Checker to find the invalid links in the blog post. If you find the one that can be replaced by your blog post, contact a blogger and offer your content as a decent alternative to their broken link.
Sure, note that this will work only if you publish high-quality content on your blog and if your rankings and DA are high enough to intrigue a blogger.
Are You Ready to Build Some Killer Links?
Link building goes far beyond writing a keyword-rich guest article or leaving comments on popular blogs, along with your site’s link. These tactics might have worked 10 years ago, but today, they don’t make sense.
Link building is not just about linking back to your site. It’s about increasing brand reach, awareness, and visibility. It focuses on increasing user experiences and building stronger relationships. Only by positioning yourself as a highly relevant and credible industry face will you be able to skyrocket your traffic.
And, as for generating leads, make sure you don’t disappoint visitors once they land on your site. Make your content easy to load and ensure it’s valuable, authentic, fresh, and helpful to the people reading it.
I’m sure there is a ton of other link building methods that can boost your traffic and leads? Which ones do you use? We’re looking forward to hearing from you!