In the eCommerce world, traffic is the foundation of your brand’s success. It is imperative to build an online identity that etches your existence in your buyer’s mind. Your website does all the selling and one of the key elements that makes up a successful website is its domain name.
New domain extensions have accumulated some positive feedback from both new and established businesses. They have in their own way started a Not-Com revolution (a term coined by Jeff Davidoff, erstwhile CMO of Donuts, the largest applicant for new domain-name extensions).
From Lorde (lorde.store) to Viacom (viacom.tech), thousands of businesses have adopted the new domain extensions. While some are using it as a primary domain, some are using it for email. There are some that are embracing the very tangible, visual marketing advantage of these.
With this in mind, we’ve put together a solid list of 5 ways to increase your eCommerce traffic and sales using just one element - domain names. You’ll be pleasantly surprised to know how much of a difference the right domain name can actually make.
Increase website traffic with your domain name
Your eCommerce website needs a web address which, from the very first interaction with the customer, establishes that it can fulfill their needs. A .STORE domain name does just that and gives these additional benefits:
- It boosts traffic to your online store with on-page backlinks (which is what you want)
- It builds a higher recall for your brand (which is also what you want)
A .STORE domain name in an inexpensive upgrade that adds value to your marketing efforts, both online and offline. In the next three minutes you’ll see how having this can be a huge branding benefit and can help you get more customers for your eCommerce business.
1. It is easy to remember
Concise and to-the-point domain name (or URL) associates your name to retail and makes it memorable in the right connotation. When a business does something different, like choose a .STORE domain, it creates a sense of intrigue and encourages people to see what the business is doing. And that is a win! A short yet descriptive domain name is a great way to tell the world who you are and what you do and it boosts your SEO efforts.
2. It lets you get creative with your message
The keyword ‘store’ is intuitive and widely understood in the right context. Therefore, .STORE domains let business owners use meaningful, personalised, and creative domain names that establish a strong brand personality. Amazon did this with kindle.store and created a short and memorable online address for its Kindle store.
3. It boosts your offline promotions
This may sound surprising, but it’s true. As an eCommerce store owner, your primary objective is to engage potential customers enough to visit your website from where they can make a purchase. A short and clear domain name can be printed on your business cards, brochures, flyers, standees and all other possible offline means of communication. As mentioned earlier, because domain names on .STORE are more industry relevant and instantly establish a connection to retail, they stand the chances of making a lasting impression in your audience’s mind.
‘Kindle.store’ is easy to remember while this is far from being memorable: ‘https://www.amazon.com/gp/browse.html/ref=as_li_ss_tl?node=133141011&linkCode=sl2&tag=amznip-kindle.store-20&linkId=4cd0d831c10ebb77bbf4aeeb9b352a3a’
4. It’s great for deep linking
Part of enhancing user experience on your website, especially on mobile, is making it easy for them to find your content. By using kindle.store, Amazon has made it easier for users to find the product or get more information about it by simply typing those two words. Such meaningful domains can be perfect for building deep links, making for great domain redirects to a specific page on your website.
5. It powers up your SEO
Anchor text is the clickable text in a hyperlink. The best SEO practice requires anchor text to be relevant to the page you're linking to, rather than generic text.
A keyword rich domain name helps because if the website is called www.BestCookies.store and it gets a backlink on anchor text ‘Best Cookie Store’ from reputed websites, then it gives a positive indication to search engines about its relevance for those keywords.
Moreover, www.BestCookies.store is a short and crisp name that is easier to remember and immediately establishes what the website offers. Also, as mentioned earlier, the .STORE extension will help it stand out and aid its marketing efforts.
So, there you go! These are the 5 ways in which you can stand out and attract more consumers to your eCommerce website using just your domain name. Albeit small, your domain name is a very important element in the success of your online business. Whether you are a retailer who’s making a shift to the web or someone who is purely focusing on being online, .STORE is the domain name for you.
Shreeja is a Senior Marketing Specialist at Radix, one of the world’s largest portfolio registries which has the global and exclusive rights to 9 new internet domain extensions that include .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, and .FUN; as well as 1 re-purposed ccTLD, .PW. Shreeja has nearly 4 years of experience in sales, marketing, and brand management in the innovative tech industry.