eCommerce Marketing Weekly Round-up: 25 Best Articles

eCommerce marketing isn’t only about implementing the best strategies and trying to drive the best conversions. As you may have already noticed, it is also a lot about listening. When we say listening, we aren’t just referring to your customers and prospects, but also listening to other thought-leaders in the industry. For this purpose we have decided to share a Weekly Round-up for the best eCommerce Marketing articles, tips and tricks from the experts. Let’s see what they have to say.

Table of Contents

1. “13 Brilliant Email Marketing Tools for the Savvy Marketer”

Business2Community has recently published an extremely useful tool that every savvy marketer should check out. It presents some of the most efficient tools that marketers should use to drive more conversions and improve user experience. Among the tools listed we will mention Owletter, Emailium, Litmus and Scratch it. Jared Flamm, the author of this article, points out that there is a growing number of tools available for email marketing and business people should take advantage of them.


Article link: here

2. “Heresy: Google and SEO Don’t Actually Change that Much” is without a doubt one of the most useful resources for SEO experts and internet marketers. The blog encompasses all the information you will ever need to grow your blog or website and achieve online success. In one of his latest posts, Rand Fishkin, co-founder of Moz, talks about how SEO best practices have changed very little in the last 10 years, despite innumerable algorithmic changes. Understanding how the search engine works is crucial for the development of your site, so you would do well to check out this post.


Article link: here

3. “Anatomy of a Perfect Link”

I’ve never been a very big fan of link-building. Sadly, it is an essential part of promoting your business online. In this insightful article, Moosa Hemani, talks about the technical aspects of a link, the authority of a link source and Google’s Update checks. He also reminds his readers that, while perfect links are preferable, sometimes it is impossible to find them. Non-perfect links are also useful for SEO and marketing purposes as long as they respect certain criteria. Find out more about link-building on his article.


Article link: here

4. “9 Growth Hacks Any Small Business Can Implement”

We’ve talked about growth hacking before, and we already know that it is a combination between product design, data and research with the ultimate goal is to drive customer growth. But how exactly does one growth hack? Nate Desmond tries to explain in his latest post where he shares 9 innovative data-driven growth hacks that will speed up the development of your online business.


Article link: here

5. “5 Email Growth Hacks from Someone who Amassed a List of 750,000”

Since we are on the topic of growth hacking, here’s another interesting article by Neal Taparia. The best way to learn about something is by example. Neal has agreed to share his secrets with Forbes. In his article he talks about optimization of top-ranking pages, creating email-based courses, recycling content, focusing on a core goal, and so much more. As a conclusion, Neal said that entrepreneurship is all about “doing” and learning from your own mistakes and experiences.


Article link: here

6. “Why Google Wants to Replace Gmail”

We can safely assume that roughly 50% of your email contact list consists of Gmail accounts. What other decent email services are out there anyway? Sure, you have Yahoo!, but many argue that Gmail is the best mailing service there is. Mike Elgan believes that the service is doomed, and he explains why. If you are an internet marketer with a sound email marketing campaign, you should definitely take a look at ComputerWorld’s article.


Article link: here

7. “Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs”

You have probably wondered before how exactly are users interacting with your products and pages. Mediative has released a research called “The Evolution of Google’s Search Engine Results Pages and their Effects on User Behaviour”, and Rebecca Maynes of Moz decided to tell us more about the subject. She talks about Google’s golden triangle, heat maps, vertical scanning, and how you can stay on top of ever-changing user behavioral patterns.


Article link: here

8. “Pop-Up Forms Suck!… And Double Conversions”

There isn’t an internet user on the Planet that doesn’t hate pop-ups. Just picture yourself reading an insightful article, when all of a sudden you are disrupted by an annoying, big-ass pop-up. As annoying as pop-ups can be, it seems that they have the power to double sales, increase number of signups and enhance conversions. Vitaly Gonkov teaches us how to create appealing pop-ups that will not burn your visitors’ eyes.


Article link: here

9. “Traits to Hire in a Link Builder”

No matter how hard you try, it is impossible to do everything. Link-building is one of the most difficult tasks in the internet marketing world, so why not leave it to someone who knows what he’s doing? In the following article, Jon Ball of SearchEngineLand shares with us the main qualities of an excellent link-builder (example: communication skills, organizational skills, creative thinking). If you want to hire someone for your link-building campaign you should definitely take a look at his checklist.


Article link: here

10. “Google’s Biggest Competitor… is Amazon”

Your first thought is how can two businesses, so different, be competing against each other? Gideon Rosenblatt from Medium explains in this insightful post. Even if Google is a search engine, and Amazon an online retailer, the two have clashed. How? Google may not be a retailer but it makes most of its money through advertising, and Gideon has reason to believe that the two giants will soon battle for the future of retail.


Article link: here

11. “More than Keywords: 7 Concepts of Advanced On-Page SEO”

Another incredibly useful post was posted on by Cyrus Shepard. It may not be targeted specifically to eCommerce marketers, but it does hold vital information for all types of internet marketers. In this article, the author takes some of the best SEO practices and some innovative ones to help online marketers develop better pages for the search engine. He talks about Co-occurrence, Phrase-based indexing, semantic distance, page segmentation and more. This is a must-read for all eCommerce marketers.


Article link: here

12. “An App Promotion Checklist for Small Businesses”

Considering that everything is going mobile nowadays, apps are the future for businesses. The problem is that creating and promoting an app is extremely expensive. According to the author of this article, around $10,000 are required for marketing and promotional campaigns. However, he believes that you can cut the costs by 30% by applying his app promotion checklist.


Article link: here

13. “Weekly Marketing Skinny – October 25, 2014”

I’ve always been a fan of Ana Hoffman, but she truly outdid herself with her new Weekly Marketing Skinny series. In this series she takes all the announcements, studies and blog posts related to social media, online marketing and SEO and shares them in one, convenient place. This is the easiest and most effective way to stay informed and learn about the latest changes in the industry.


Article link: here

14. “What Skills do You Need to Succeed as an Inbound Marketer?”

I’m sure you’ve asked yourself this question at least once. Brian Hasenbauer from LeadG2 has decided to share some light on the matter. He emphasizes on the skills required for internet marketing (including HTML knowledge and Graphic design), resources and mindset. In a positive note, he concludes that even internet marketers who don’t possess the skills required can find the resources needed to advance their careers.


Article link: here

15. “A Roadmap to Content Amplification”

Compelling content is without a doubt invaluable for your internet marketing campaign. But what good does it do if nobody sees it? talks about the usefulness of paid social amplification and refers to it as one of the most affordable ways to boost the visibility of your already amazing content.


Article link: here

16. “Google Doesn’t Think Your Title Tags are Good Enough”

Did you know that the sweet spot for article title length is 50-59 characters? SEO experts tell us that it’s around 70. They were wrong. That is because Google has been changing title tags in the past months. Brian LaFrance has pulled together an incredible study which analyzes the way that title tags behave in Google. This invaluable resource will help you optimize your content and titles to better suit the search engine.


Article link: here

17. “5 Tips for Using Social Media During Conferences”

While expanding your influence and brand awareness online is important, sometimes you have to step up your game. This can be done with the help of offline promotion (conferences, meetings, events and more). But have you ever considered maximizing your presence at conferences with the help of social media? Lily Herman from Mashable helps us make the most out of these occasions.


Article link: here

18. “10 Tips to Maximize your Email Marketing Success”

To be honest, I can’t get enough of email marketing guides. The latest one, published by Murray Newlands, shares some innovative ideas that will help you generate more clicks and attract more readers. Have you ever considered adding a clearly visible “unsubscribe” button? Probably not. Why should you? The author shares some invaluable tips that will also help you cut down on the workload to help you better focus on the problems which require your undivided attention.


Article link: here

19. “B2B Content Marketing Trends in 2015 You Can’t Ignore”

As we already mentioned above, staying informed is one of the best ways to succeed online. This list of Content Marketing trends will definitely come in handy. Did you know that 86% of marketers use content marketing today? It’s clearly time to step up your game. The following trends are also accompanied by tips that will help you achieve your content marketing goals. Enjoy!


Article link: here

20. “Top 50 SEO Tips & Tricks for E-Commerce Websites”

This article, by Sava? Çetinkaya, is a golden-nugget of knowledge. Formatted as a simple list of actionable SEO tips for different practices (example: directories & bookmarking, social media, link-building, reviews etc.), it will provide you with everything you need to improve your site’s ranking. Simply bookmark it for later. You will be glad you did.


Article link: here

21. “The B2B Funnel is More Like a Pinball Machine”

Number 21 on our eCommerce Roundup is an interesting analogy between the B2B funnel and… a pinball machine. The author of this MarketingInteractions article talks about creating a continuum experience for the prospect to nurture leads and generate more sales.


Article Link: here

22. “7 Effective Strategies for Becoming a Successful Blogger”

You may not wish to make a career as a blogger, but if you want your eCommerce business to work, you will have to learn a little bit about blogging. The best way to promote yourself online is by sharing great content on your business blog. Hoseph Adediji shares some great tips for us. Some of these tips you might have heard of, but there are also some sweet tips that you will enjoy.


Article link: here

23. “Penguin 3.0: What Got Hurt, What Didn’t, and 3 Things You Need to Know to Remain Relevant”

Whenever there’s a new algorithmic update, panic takes a hold of SEO experts and Internet marketers. Staying informed means staying relevant, and Alex Cardinell is here to tell us what exactly Penguin 3.0 means. He also shares three things that you need to know about this update and advocates for the creation of high-quality links, and content on private blog networks. Read the entire piece on MicroSiteMasters.


Article link: here

24. “7 Ways to Deliver Proactive Customer Support”

Every eCommerce business owner should read this article, at least once. Studies show that 89% of people will stop buying from your shop if you ignore them. The same can be said for those who fail to provide with fast and useful help. Pawel Grabowski of Userlike makes some excellent points. The following tips will significantly improve your customer support services.


Article link: here

25. “Mobile Search Ranking Study: Rank Number One or Not Rank at All”

Last but not least, this study republished by Search Engine Land, once again, stresses the importance of optimizing your website for mobile devices. The study conducted by SeoClarity takes a closer look on mobile searches. The result is clear: you either rank number one on SERPs, or you don’t rank at all. Read the study for more insight.


Article link: here

This concludes our eCommerce Weekly Round-up. Stay tuned for more juicy information about the best SEO practices, internet marketing and social media strategies & studies.

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11 Response to "eCommerce Marketing Weekly Round-up: 25 Best Articles"

  1. Comment From Moosa Hemani

    Amazing roundup and Thank you for including me in your list. Glad you like it!

  2. Comment From Umar Khan

    Thank you for featuring my article! 🙂

  3. Comment From Susan Blackwell

    This is a great round up of some of the top articles. Lots of useful information. I’ll be going through these for the next few weeks. Thanks guys!

  4. Comment From Terry Mcmahon

    Article number 25 was very insightful. I never realized that ranking on mobile devices was so important. I actually never realized that I needed to do anything different to rank in mobile searches.

  5. Comment From Lisa Sanderson

    The article about being a successful blogger was very timely. I always struggle with putting content out and finding what is best for my audience. This article provided some great tips.

  6. Comment From Henry Lewis

    I have been going through the top 50 SEO tricks and after doing just the first 5 I can really see how this will help my rankings. I only wish I had more time.

  7. Comment From Debbie Zendel

    The article about using social media during conferences was right on time for me. I normally go to conferences and see everyone else twitting, blogging and posting on various sites, but I never really knew where to begin with that. Now I have a plan for the next time I go to a conference.

  8. Comment From Jason Thomas

    The article regarding the 13 email marketing tools was very informative. I had never heard of most of these tools, so they really helped me out.

  9. Comment From Raymond

    I have been going through the top 50 SEO tricks and after doing just the first 5 I can really see how this will help my rankings. I only wish I had more time.

  10. Comment From Jesse

    Article number 25 was very insightful. I never realized that ranking on mobile devices was so important. I actually never realized that I needed to do anything different to rank in mobile searches.

  11. Comment From Surinder

    Its very nice and useful thanks for sharing

Comments are closed.