Having your own ecommerce store is a real treat for those that build an online brand. It’s like creating a staple in the market that you can identify because it’s your company. As any other business, it takes time to develop an ecommerce presence especially in an evolving world that we call the web. From a mobile and desktop point of view, you need to know a few things to help you create a more sustainable presence for the long term. One proven way is through shopify affiliate app but there are still a lot of other ways. With that being said, here are 6 different ecommerce tips to help you along the way.
Take Your Time with Launching Your Brand
You know what brands like Facebook, Pinterest, and other sites possess? Timing. Before you do a full-out launch, one of the best things to do is to take time to identify what you’re about. It’s like training for a marathon. You can’t expect to run 26 miles flat out. Just like it’s impossible to build a business that profits right away without taking the proper steps. If you plan to run a marathon, then you need to get yourself on a good eating and exercising regimen, you have to train properly to sustain longer runs, and you need to condition your body to rest and relax. By the time you do get to the goal date, you’ll have trained your body well and you know what to expect.
In launching your brand, you have to take the right course of action to make it more successful. In e-commerce, the roll out is very important. What is your mission statement? What do you have to offer to others? How will you do the marketing, promotion, and even get more attention to the name of your brand? These are all different things you should think about. Remember, the story about Facebook and how it launched? It was means to connect different people together. That network led into a multi-billion dollar business. However, it took time to truly monetize it and build into the social network/ecommerce brand that it is today.
The key is to never rush it. Whether you create a beta launch to drive the interest up and give people an exclusive look into what you’re about. Maybe you have a group of people who genuinely get your brand and can help you roll it out to a set group where it can build organically. It’s all in how you really know what the customer values.
Know What the User Enjoys
While you may have a particular interest in a certain sector of e-commerce, you have to know your customer. At the end of the day, they are the ones that will keep your lights on and your stomach from growling. Let’s say you’re in a business like healthy hair care products. Obviously, you can go about this in a few ways talking about the different styles of hair from curly, frizzy, straight, kinky, wavy, etc. Everyone’s hair is different. However, your niche can cater to using safer products to put in the hair. This actually brings out a few demographics: those that want a more natural look to their hair, the people that are into more organic products, and even people who may have sensitivity to chemicals. Just within one niche, you’re targeting different categories. Sometimes, it’s not even the product itself, but the user experience.
Maybe you have a good product, but the message is just not clicking right in the minds of people. Your site might be bombarded with so many graphics and images, you need to tone it down. Remember, visuals are important but that shouldn’t undermine the message. You want everything to run smoothly. All of your information, the tabs, the links should be visible. A prospect shouldn’t have to use rocket science in order to navigate the pages of your site. The easier it is to move and the quicker your site responds, the more activity you should see on the site.
Additionally, you need to make sure that the user can reach the end goal quicker. Make it easy on them to add products to the shopping cart. Some people don’t care for signing up with email in order to make purchase or going to a few different pages for one transaction. A one-page confirmation may be the way to go. You should always give them a choice. Also, it’s good to give an incentive like free shipping or 10% off their first purchase when they sign up. Never force them into it and always give value for the time on your site.
Encourage Reviews and Testimonies
This is certainly a key element to your legitimacy. Whether a user has a good experience or a bad one, it’s important that you get the human factor on your site. Not enough ecommerce sites show what happens after someone makes a purchase or even how they deal with particular issues in catering to a customer’s concerns. Why are reviews and testimonies valuable? We’ll break down a few reasons below:
One, it shows that there are real people that buy from your site. When you have an ecommerce site, prospects tend to look for customer reviews. This helps them weed out right away whether they want to even deal with your brand. Additionally, it answers a few questions early on without having to bother you unless it’s something more pressing.
Two, it helps persuade them to buy. When they see that a site has great reviews for a number of reasons, they’ll be more enticed to make a purchase. Not only do you have a good product but a solid reputation helps to enhance your authority in whatever niche you should choose. There’s a lot of power in that and it’s something you shouldn’t take for granted.
Three, it gives an example of what you’ll do in case something goes wrong. Not every experience will be a positive one. Someone might write an unfavorable review, but it’s all in how you transform it so that you salvage the relationship. For example, someone can write “I was dissatisfied with the product. However, they offered me a full refund plus a coupon for 25% off on another product. This made me give their brand another try.” Not only does that show that you’re fair, but also willing to go above and beyond the protocol. Here’s a good SlideShare on how customer reviews can help your ecommerce brand:
Is the Customer One-Off or Long Term?
This is such a pivotal thing to think about. Remember, it’s not the number of customers you have, but how many times this person will invest in your brand that matters most. It’s better to have 100 customers that purchase 10 items than 1,000 customers that buy a single item. Why? It’s easier to upsell your current roster that actually enjoys and believes in your brand than turn someone into a new customer.
It’s important to understand and predict the lifetime value each customer brings to the table. If you’re unfamiliar with the term “lifetime value”, it’s how each customer will continue to buy in the future. Ultimately, you’ll be able to predict their behavior and how much they’ll spend in due time. This is important because this gives you a gauge on how you can follow up after each buying action. You want to focus on your core audience because they are the backbone to your progress. Sure, it’s great getting new customers but you have no idea whether they want to make this one purchase and keep it moving or continue to support your brand.
That’s why you need to understand how you can build trust within your immediate community. Think of your customers as a family. These people have needs and live life each day like you do. Why do you want to simply think of them as a transaction? What can you do to improve their lives so that they keep coming back for more? This will help you keep your business around for a long time when you break down your thought process like this. Additionally, you may even get more customers because your core audience enjoys your mission and believes in you that much. It’ll make things easier to promote and bring other people to the table.
Always Think of the Social Aspect
Yes, the end goal is to make money. Of course, any form of commerce has dollars in mind. However, this is an age where the social commentary and interaction is equally as important. On your website, it’s wise to have a place where you can create dialogue for things on your blog. People can comment on the topic at hand, make suggestions, and more. It’s your obligation to at least listen to what they have to say. Remember, you’re not the only one that has a view. That’s why it’s ideal to have the right affiliate marketing training, with the competition today knowing more will keep you on top. Yes, it’s your place but the customers and readers have a say as well. You never know what you might learn. Make it easy for people to comment on these things. Additionally, you want social buttons to be placed on your site so it’s easy to share posts on different social media networks.
Find out what social media site works well for you. If you have more of a picture and video kind of aspect, maybe Instagram, Pinterest, or another site will work well. This is important to note for your recipe, art, or a clothing store. In this case, people want to see the work you have in order and powerful images draw attention. If you have a DIY kind of brand where you give directions on certain things and you have products with instructions, it’s not a bad idea to go on a place like Periscope. There you can have live video and give a brief demo on a few topics. Also, it’s good for the live interaction. People can chime in as you go about your day.
The social aspect helps you relate to the audience more. It puts a face behind the brand and shows a sign of good faith. You stand behind your product or service and you’re not afraid to show yourself.
Keep Incentives in Mind
A good brand always knows how to provide the right incentive. If you found stable customers, it’s your job to continue to add value. One of the ways you can do this is by giving them a little treat every now and again just to say thanks for the support.
Does your customer have a birthday coming up? Why not send them a small card and a “Thank You” message plus $10 towards their next purchase. This is a great way to not only show thanks but it encourages them to buy. If they haven’t shown some activity for a while, then this a respectable manner to get them involved with your brand again. Surely, you’ll have some new product up that will entice them to keep tabs on what you post.
Create a good contest. Sometimes you need to spruce things up. A contest can light the fire in all your customers and show that they are a part of the business as well. For example, you can create a contest to increase your conversions. Send an email to your biggest supporters or anyone you think may participate. You can set up a prize package for the top 3 sellers at the end of the run. This shows who really supports you and can draw a lot of traffic and dollars to your brand within a specified period of time. Get a vote of the top prize packages and get them involved in every step of the way. At the end, you’ll reward those with the 3 prize points and it’ll encourage them to keep working.
Ecommerce is a great way to develop your brand online. When you’re first starting, you want to build your identity and slow grow into a site that draws in traffic and income. What are some tips you suggest for beginners and intermediates wanting to create a great ecommerce site? Post a comment below with your ideas. One great way to achieve that is through an Affiliate Tracking Software.