eCommerce Roundup: Top Articles for eCommerce Marketers (January – February 2017)

1.   Your Top 30 eCommerce Email Marketing Questions Answered By The Experts by Daniel Kohn (

In this guide, you’ll find the answers to your burning eCommerce email marketing questions covering areas and topics such as:

  • eCommerce Email Campaign Optimization
  • Writing Copy That Converts More Online Sales
  • Layout & Design for eCommerce Emails
  • Responsive & Mobile Tips for eCommerce Templates
  • List Growth for Your eCommerce Website
  • eCommerce Email Personalization & Automation

2.   The Biggest Content Marketing Trends in 2017 by Joe Pulizzi (Content Marketing Institute)

Joe goes into some of the major key marketing trends that will happen this year. Some of the topics he touches include: native advertising, influencer marketing, purpose-driven marketing, video and visual, mobile, and even social marketing. This is a great list for new marketers trying to break into the game and need to stay updated on some of the most relevant ideals to keep afloat. Use this great list to help you put yourself on the map in the new year.

3.   Increase organic traffic by implementing SEO rewriting techniques by Writology

This article will help you understand what content optimization is in SEO terms and grasp the main reasons why rewriting your existing website is almost always better than deleting or disregarding it.

4.  The 7 Worst Reasons for a Content Marketing Campaign by Renee Warren (Entrepreneur)

Renee gives sound advice when it comes to learning the nitty gritty of the marketing world. It’s important to take your time and not just be cheap about how you move in marketing. She puts into perspective a sense of not just the trends, but the everlasting things that will help you get to the top. The things she talks about include: taking your time instead of getting the quick fix, conveying a powerful message outside of just improving your ranking, and putting the right bait so you get an organic sale. When you go opposite of this, you are doing it all for the wrong reasons.

5.  The Biggest Threat to Content Marketing Isn’t Fake News by John Hall (Forbes)

John talks about some of the horrors that can disrupt your marketing world. It’s not about fake news or trends in the market; it goes far deep. With any kind of relationship, there’s a certain trust level that’s involved. The content is so saturated these days that it’s hard to tell what’s right and wrong. It’s your job to be a vantage point that talks about the real but in a way that’s easy to digest. By keeping a certain standard in your content, you’ll be able to arise above just the trendy news of the day.

6.  How to Position Yourself as an Influencer by Guest Posting on Huffington Post by Bill Acholla (Bill Acholla)

Guest posting is still a valuable commodity for building a reputation and gaining traffic back to your brand. Bill talks about how he was able to write a post for Huffington. The key is not just in gaining access to a place like Huffington, but posting in general. It’s about having an actionable voice and actually reaching out to the right people. Sometimes it works, sometimes it doesn’t. The key is just writing things that are quality and keeping it together for the right audience. Overall, a great article that has bouts of perseverance in it to inspire others.

7.  Master Your Homepage Meta Descriptions Now (Plus, 15 Inspiring Examples by Dan Shure (Evolving SEO)

SEO is still a relevant part of your marketing campaign. However, this breaks down why having good meta descriptions are still important in your descriptions. It gives you the right ingredients to keep your descriptions simple yet effective. They teach you how to write a story with just a short sentences so people get interested in your brand. Dan shows examples of what to do and what not to do. He breaks down how certain brands give quality descriptions and the ones that surprisingly don’t so you can avoid making the same mistake.

8.  How to Use Social Media Emoji to Humanize Your Business by Aleh Barysevich (Social Media Examiner)

Your content should not be all words and text behind a computer. It’s important to create the human factor because it gives your customers or prospects something to relate to at the end of the day. It helps you get to your customer’s level because the emojis are an everyday thing that they exemplify through text messaging or social media posts. It can also show that you actually care about the people. This personality is great for bringing more interaction with your prospects.

9.  15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About by Neil Patel (Quick Sprout)

Neil gives some solid details on why Facebook is still a great place for your advertising. The billions of people on Facebook show that there’s still an untapped market to help you achieve your goals. He does some great research to show specific features on Facebook that will give you what you need such as: pages to watch, less emphasis on hashtags, more focus on posting between 10pm and midnight, etc.

10.  7 Trends That Will Change Social Media in 2017 by Sophia Bernazzani (Hubspot)

Things never stay the same especially when it comes to social media. It’s something that keeps evolving year by year. Sophia talks about the major things like video content being super relevant. A lot of shows are starting to become integrated with this live feed because it’s real time. It gives people an opportunity to truly be involved through formats like Facebook Live and Periscope. Not only that, but messaging is becoming important for staying in close contact with customers. Additionally, social media pages aren’t just good for advertising but it’s a gateway to actually buying directly.

11.  8 Top Hashtag Mistakes and How to Avoid Them by Dhariana Lozano (Social Media Today)

Hashtags become more and more popular as a way to gain more traction to a post or picture. However, this can be too saturated as time goes on. You have to know the right way to use your hashtags effectively. Some of the things she warns against is solely using trendy hashtags, doing no research behind hashtags, ignoring your local hashtags, and using too many hashtags. The key is using a few well-placed hashtags so you can get the right traction and make sure it’s relevant.

12.  Top 5 Social Media Tips to Enhance Your Startup Marketing in 2017 by Laurie Wang (Women 2)

Laurie gives some expert advice from a digital strategist perspective as far as starting your 2017 off right with marketing. Sometimes we are all over the place when it comes to social media. However, she breaks down why it’s so important to only focus on 2-3 profiles and build. The key is providing high quality content and continually sharing it as it’s useful to your target audience. This way you’ll be able to really give your audience what they need.

13.  4 Tips for Mobile Marketing Success in 2017 by AJ Agrawal (Entrepreneur)

AJ gets right to the point with 4 tips to help you in your mobile marketing. Seeing as more people use a mobile brand to promote and gain more sales, naturally, the everyday user will focus on purchasing through a mobile device. That’s why it’s important to have a mobile-friendly site, good discounts with mobile coupons, safe and secure payments, and diversifying your content on different platforms.

14.  When it Comes to Mobile Advertising, Relevancy is Not the Only Key to Success by Steve Olenski (Forbes)

Steve shows why there’s not one way to a skin a cat. When it comes to mobile advertising, it’s not just relevancy that leads to success. There are other factors that will help you reach your goals. One key is timing. You need to put the content out at the right time so you can capitalize off of it the most. Additionally, the content needs to be valuable so that you can gain your audience. It’s like playing chess; you have to strategize your next move so that you can take advantage of the longer game. Establishing this connection early will lead to more successful advertising.

15.  Marketing Day: Holiday e-commerce, missing Super Bowl teaser ads & Snapchat search by Amy Gesenhues (Marketing Land)

This is a good general list of key posts from the first and second week of January. You’ll get some good information as far as recent trends in the market (good and bad). It gives you a leg up on some of the strategies you should pay attention from a social media and mobile perspective. This not only deals with posts from Marketing Land but other places and in other areas like ecommerce, media channels, etc.

16.  Google is Shifting to a Mobile First Index. Is Your Business Ready? by Sergio Aicardi (SEMRush)

Sergio makes some great points on why mobile relevancy is so important these days. Google is focusing more on the mobile presence because that’s where the audience is leading to these days. Instead of rushing to get a mobile site up and running, take your time so you can build something that’s valuable. Use your HTML5 and Java to get great images and visuals to the site so it’s better for robots to crawl. Additionally, you need to make sure your design and content matches the desktop site.

17.  SEO: Google Rolls Out Mobile Popup Penalty by Jill Kocher (Practical Ecommerce)

This is a good guide by Jill to show why you may need to change your popup game. While popups are great for call to action, you need to give your readers what they want — a website that has relevant and valuable information. Instead of covering up your main content, you need to use the popup as a good complement to your page in order to keep a good balance. It may be wise to just limit these popups on your mobile site, but keep them on the desktop because visually, there’s more room.

18.  5 Tips for Gaining a Competitive Advantage with Your Enterprise Mobile App Strategy by Bridget Roman (Marketing Land)

Staying ahead of the game is always great because you can keep in with the new things before they become trendy. In any part of business, you want to make sure that you always have an advantage. With mobile apps, you need to necessitate a certain need that others can’t. Focus more on mission based apps that give your customers value, manage your apps in a uniform manner, and keep active on developing your apps.

19.  5 Reasons Why You Need to Take Advantage of Influencer Marketing by Jonathan Long (Entrepreneur)

More brands are becoming associated with influencers as a way to bridge the gap between valuable information and those that have a stake in their particular niche. Jonathan goes through 5 points on why you should get more involved in this form of marketing. He states that’s more powerful because people relate to something they already identify with, know, and love.

20.  A Mini-Guide to Behavioral Email Marketing by Donte Ledbetter (Appboy)

With more emphasis on value and customization, Donte describes what goes into a behavioral email marketing campaign. It’s not about sending emails then finding out what they want based on your own prediction. It’s about reading the surface so you can send a custom message that they actually want and when. When a customer buys something from you, it’s a message that you need to look at to send something else they could possibly like based off the original action.

21.  12 of the Best Chrome Extensions for SEO by 99Signals Editorial (99 Signals)

If you’re a chrome user for both a mobile and desktop, extensions are the way to go especially with your SEO game intact. Here’s a brief guide giving you 12 extensions that will help you in your search engine optimization. You’ll be able to know what content performs well, what trends and engagements arise from the post, etc. This is a great tool that can really give you a good advantage to your competitors by exposing their weaknesses.

22.  8 Predictions for SEO in 2017 by Rand Fishkin (Moz)

Rand shows a few possible scenarios that will show in this year’s SEO. While a lot of this is theory-based from certain situations in the market, he does go back to fact check things at the end of the year. Of course, you should always look at things beyond face value, but this can keep you on your toes in order to spark a fire in you to do more for your business. Learn how the market is moving and how it’ll impact your brand.

23. 24 E-commerce Best Practices Your Competitors are Using (And You Should Too) [+Free Guide] by Thomas G. Bennet

This in-depth article offers a closer look at 24 e-commerce best practices. Written by website development experts who have built more than 100 e-commerce stores, it offers data-backed strategies for making your online venture a success. From price anchoring to social proof, this article provides serious strategies that will help boost traffic and sales.

24. SEO Tips for Newbies: Ranking Your Blog Content by Raelyn Tan 

This in-depth article offers a closer look at 24 e-commerce best practices. Written by website development experts who have built more than 100 e-commerce stores, it offers data-backed strategies for making your online venture a success. From price anchoring to social proof, this article provides serious strategies that will help boost traffic and sales.

25. 106 Key Facts About The Voice Search Trend by Harsha Kiran

The voice search revolution is here and businesses need to take note of it. The main reason is that, by 2020, 50% of all online searches will be conducted by using voice. On top of that, 30% of those searches will be carried out without using a screen.

This technology’s appeal is due to the fact that it’s easy to use (all you have to do is use your voice to make a search) and it allows you to multitask. Most people use voice search while driving, cooking, showering, or working out. Moreover, technological advancements built in voice-enabled smart devices have made them very convenient and effective for everyday use.

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7 Response to "eCommerce Roundup: Top Articles for eCommerce Marketers (January – February 2017)"

  1. Comment From Jim Nance

    I always look forward to these round ups. Great way to start off the new year guys. Thanks for the links to the great resources.

  2. Comment From Beverly Lewis

    I own several ecommerce stores and it has been my goal to get celebrity influencer to use and endorse my products. I think it is a good tactic as long as you mix it in with all of your other marketing efforts. Just keep reaching out to them until you get someones attention.

  3. Comment From Don Simpson

    I really love the page analytics chrome extension. It is really a quick and easy way to analyze sites that I’m considering advertising on.

  4. Comment From Jennifer Stuart

    This year is definitely the year of the mobile. Thanks for the great relevant articles. I have recently re-formatted my site to be mobile friendly and I have seen a huge difference in my sales volume.

  5. Comment From Bethany Tailorson

    Everyone these days has been telling me I need to try Facebook ads. I really do not know where to begin, however I see that there many tactics to insure success. I’ll give it a try.

  6. Comment From Ralph Newman

    Content marketing is another buzzword I keep hearing about. I now see that you really have to have a well thought out strategy and plan so that you can take full advantage of all your content placement locations.

  7. Comment From Brian Zeng

    I came across your roundup today and got a ton of value out of it. Nice work!

Comments are closed.