eCommerce Roundup: Top Articles for eCommerce Marketers (October – November 2016)

Developing a good set of marketing strategies will help you take your brand to the forefront. However, you may need some assistance along the way from other sources to open your mind to new tactics. Luckily, there are great resources online through articles, graphs, and infographics that will give you the right content to absorb for your own application. Here are some solid articles in this month’s ecommerce marketing roundup.

1. 6 Ecommerce Metrics Critical to Long Term Success by Michael Epstein

This is a great post that talks about the important metrics you should pay attention to. Many successful business owners and experts will tell you that numbers don’t lie. Check out this article to discover what metrics you need to focus on. Once you know these numbers, it is time to crush it. Again, numbers don’t lie. Check out this great post.

2. How to Increase User Engagement Throughout the User Journey by Julia Chen (AppCues)

Engagement is key to finding out what the user wants and how to gain the right sale for a product. Chen reiterates that it’s about the user taking meaningful action to your product time and time again. What’s your mission in your business? Can you frequently update to provide even more value that entices them to buy? These are a few things she touches on to help you get a clear idea of marketing to your users.

3. 12 A/B tests you can run with videos on your ecommerce store by Miljana Miltic


It’s not enough to just run videos on your site. Sure, you might have a nice video with a play button that’s obvious. However, that doesn’t mean that people will actually click. It’s all about testing the effect of a video on your site or no video at all. Test on the pages that have a clear call-to-action to see how much they engage and the behavior. Additionally, you should test out where your video is placed to see if that causes less or more interaction.

4. The Easiest Ways to Build Trust With Your Sales Leads by Peter Seenan (LeadFeeder)

Seenan makes some great points on how you need to build trust with your leads. With any kind of relationship, it’s all about building an organic kind of vibe to help that trust factor kick in. They want to know what you’re actually selling and how it helps. That’s why you need to teach rather than sell. Providing emails, the social media exposure, and any other form of content marketing can really help you prove yourself amongst the hesitant. Keep that in mind before you get to the deeper portions of your pitch.

5. 150 Years of the Best Holiday Campaigns by Kunle Campbell (BigCommerce)

There’s nothing like gaining sales on the holidays. That is the absolute buyer period where you’ll be able to really meet your bottom line for the year.  Campbell takes us through a number of a solid campaigns to show how you can apply them to your own methods. Even though the avenues have expanded and changed a bit, the principles used 200 years ago are still very effective in helping you boost your sales. Look at the infographics to get some good visuals on how to approach your campaign.

6. How to Get 260.7% More Organic Traffic In 14 Days (New Strategy + Case Study) by Brian Dean (Backlinko)

Sometimes, it’s not about how much content you post, but the way you maximize it. While this isn’t a new concept, Dean breaks it down in ABC format. He goes through a few key steps like identifying under-performing content, improving and updating the content, and republishing it in order to boost those fresh juices. You’ll be able to reach out to your new viewers, improve the content, and likes just from the start. This will help you boost rankings and give your site new life.

7. How to Track the Return on Social Media Traffic by Ian Lurie (Social Media Examiner)

Posting on social media and engaging is just the tip of the iceberg. Lurie goes into some good detail for really tracking the return on your social media traffic. Some of the advice he gives includes: tagging your URLs, tracking micro-conversions, and doing the math on how valuable the increase is for your social media campaign. This is very important because you need to know what kind of posts draw in traffic and assist in your sales.

8. 4 Ways to Broadcast on Facebook Live That Fit Any Budget by Luria Petrucci (Social Media Examiner)

You don’t need to be a video expert to broadcast your feed via Facebook Live. There are some good ways to do it within a specific budget that won’t break your pocket. Petrucci shows how you can use it via your mobile device, using a setup like a tripod/stand, a camera on your desktop or laptop, or even a studio that doesn’t cost you a house. There are always options and you can pay more as you get the money to create an optimal look.

9. 4 Strategies for Generating High-Quality Leads Through Social Media by Neil Patel (Entrepreneur)

Getting the right leads for your company is a skill you shouldn’t take for granted. Patel goes into 4 key strategies that will help you make this a lot easier. First of all, he talks about getting the right social media channels that will help you attract leads to your sales funnel. A good platform would be LinkedIn for B2b leads.  You can connect with them directly and offer free samples to those higher up and avoid the middleman. Generate leads with your Twitter and Facebook audience to help expand.

10. 12 Authentic Things People Don’t Do on Social Media by Salma Jafri (Entrepreneur)

You never want to sell yourself short and you never want to oversell.. Everything should be completely natural. When you are on social media, you are creating an atmosphere that people want to genuinely create conversation and value. Jafri goes into why you should keep yourself authentic. People want to get to know the real you and that speaks volumes of what you represent within your own company.

11. 10 SEO Rules for Ecommerce Content Marketing by Jill Kocher (PracticalECommerce)

Kocher gives some great rules on how to conduct your ecommerce content marketing. First and foremost, you need to research what your customers want. From that point on, choose content types wisely and break up the content between long-form and short-form so that there’s variety. You need to ensure that what you write resonates with your audience. Remember, it’s about them and not simple SEO targeting so you get traffic.

12. 5 Ways to Increase Your Ecommerce Business Sales by Thomas Smale (Entrepreneur)

We can always use a helping hand when it comes to driving more sales to our ecommerce store. Smale goes through 5 tactics such as upselling and cross-selling products, eliminating abandoned carts, spending more time and money on social media, finding your affiliates, and being more creative to help you get sales. This is a simple guide that will help you develop better on an ecommerce platform.

13. 6 Tips to Double the Success of Your Video Marketing Campaign by AJ Agrawal (Entrepreneur)

With all of the technology and visuals on the market, it’s important to have a solid video marketing campaign. It’s the “in” thing right now and will become even more dominant a few years later. It’s all about telling the right story and striking emotion with the people. If you have something that captures an audience, use that to your advantage. You need to make it short and effective so that the message gets across without a person skipping over it. It’s even better when you create something interactive.

14. 30 Proven Tips to Drive Traffic and Conversions in Your Ecommerce Store by Andrew Scarbrough (BigCommerce)

If you need a refresher course on how to drive traffic and conversions to your ecommerce store, this is a great read. Scarbrough is thorough in how he breaks down 30 major tips to help you get back on track. For the intermediate or the beginner getting his feet wet, this is a must. This will help you get the winning edge you need to compete for a long duration.

15. Leading eCommerce Experts Share Their Strategies [Free Growth Course] by Aimee Millwood (Yotpo)

There’s nothing like getting first-hand experience from experts. They have the knowledge, the trial and error period, and more importantly, sound information to get you where you need. Millwood shows a full-on course that will give different perspectives on certain sectors of ecommerce marketing. This way you’ll get a well rounded point of view on how you can enhance your own growth. With this expert advice, you’ll make smarter and stronger decisions for your store’s future.

16. 5 Content Marketing Ideas for November 2016 by Armando Roggio (PracticalEcommerce)

With the fall in full effect, it’s important to plan for the last major quarter of the year and transition to the top of the new one. Roggio shows why this time is pivotal. A major holiday (Thanksgiving) is coming up and it’s the time where everyone starts buying more. It’s also a good way to spruce things up and create more entertainment because people get lighthearted during the holiday season. Give them more value such as buying during this season and relieving stress. These helpful tips can possibly assist you in selling your products and guides. All the while, you’ll keep building fresh content that can be refurbished for future use.

17. Eight Ways Brands Can Take Content Marketing to the Next Level by Jeff Rajeck (Econsultancy)

Content marketing is still an important aspect of your overall strategy to promote. However, things forever change and get better with time. Rajeck goes into 8 tips to help you take it to another level. If you have a team, push your senior management to invest more in quality content, bring more content teams in-house (this way you’ll save money), use new technology to enhance your content, and even improve the distribution of content with better tech. These are a just a few ways to keep your content on point.

18. Proven Tactics to Grow Your E-Commerce Business by Rob Goehring (RewardStream)

We can all use some growth in any business. However, you need to know some of the tricks of the trade to help you expand. Before you use any strategy, remember you need to cater to your audience above all else. What are some in-store and cart conversion factors you can improve? How can you upsell your products. Additionally, what exit-intent and pop-up offers will create more action on your site? Look at these factors to help you grow your business.

19. PPC + SEO = Match Made in Marketing Heaven by Julian Connors (Search Engine Land)

PPC and SEO are still relevant in 2016. There’s no walking away from that but it’s the process that’s changed. Connors goes into some good points about how you can use both these factors to your advantage. There are digital campaigns that combine both for maximizing traffic and conversion opportunities. It’s about formulating a team to combine efforts so that the end goal is a win-win for both sides of the coin. The information given in here is a great wakeup call to anyone that needs that extra push in their company.

20. 7 Reasons Mobile Apps are the New Frontier of Marketing by Michael Georgiou (Search Engine Journal)

Mobile devices are really the future. The stage is set but the players still remain to be set in stone. This is becoming a necessary aspect to all marketing formats because more and more users apply mobile devices to their buying habits. Georgiou gets into some great points like mobile is the present and the future, it gives businesses on-the-go options, and increases engagement.

21. The Mobile Wallet Could Grow Up to Become a Real Marketing Channel by Barry Levine (MarketingLand)

Different marketing channels serve specific purposes. A mobile wallet helps to transactions together. This is very convenient because people don’t want to constantly clean things out like they do a regular beat-up wallet. It’s a great communication channel that allows you to make a purchase, keep things on record, and even automatically add discounts to sales. As mobile devices get more popular, this is certainly an asset to add to your app for those on-the-go.

With an emphasis on video and mobile, it’s important to keep updates in the future of ecommerce marketing. There’s more variety with the way things correlate in social media and how it affects the ultimate end goal: the buyer’s approval. What are some things you’re adopting now to secure your ecommerce store’s future? Drop a comment below.


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5 Response to "eCommerce Roundup: Top Articles for eCommerce Marketers (October – November 2016)"

  1. Comment From Ian Drysdal

    The article about A/B testing is interesting, however with everything I have read, I see it really only makes since to do if you are getting a good amount of traffic. If you are just starting off, it would be best to wait before doing any A/B testing.

  2. Comment From Lisa Powers

    I used to think that there is no way people would be buying things from mobile devices, but time has proved me wrong. The future is here to stay so if you have an ecommerce site and you have not addressed your mobile users experience, you will fall way behind.

  3. Comment From Ben Steinmen

    The article about the 150 best holiday campaigns is right on time. I was just starting to think about what I should do as the holidays approach.

  4. Comment From Horace Peters

    I really think that these days if you provide a consumer product you really can’t avoid social media. You really can’t beat the demographic information that Facebook and provide when creating ads.

  5. Comment From Gerald Ashton

    I love these compilation blog posts. So much great content in one place. Keep it up guys!

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