Ecommerce SEO Best Practices

Every professional web designer of today follows the current trends and best practices in web design in order to deliver the best results as wanted by their clients. Since ecommerce business is growing at a rapid pace of about 20% a year, according to research, and is showing no signs of slowing down, you as a web designer must know the best ways in which you can make the best impression with your designs.

The ecommerce sites on the other hand must also brush up on the best practices and ensure the best design in their websites to ensure that the maximize SEO, performance of the sites as well as their business profits.

It is anticipated that the ecommerce sales and popularity will continue to rise steadily over the years and there will be a rise in demand for fully functional and highly performing ecommerce sites. This will put extra work pressure on the website designers and website developers NYC to design sites that will deliver fast results. For this reason, you as a web designer should focus on different important aspects of web design such as:

  • Fast-loading pages
  • Inclusion of all relevant contents
  • Providing better and more intuitive user experience
  • Ensuring easy and straightforward navigation for the users and more.

Therefore, whether you are a web designer or an ecommerce business owner wanting the best site for your business, it goes without saying that you cannot keep a closed eye on the trends and best practices followed in web design that includes everything from keyword research to placement of the essential elements on the home page of the website.

Structured Data and SEO

Rich snippets, schema, structured data, SEO – the list of factors to consider by the web developers of the modern times to design a website goes on and on. 

However, out of all these, schema and rich snippets are considered to be the most important factors that will determine the SEO of a site. That means that these advanced SEO techniques should feature at the top of the list of your priorities in order to ensure a successful SEO campaign. 

These are actually the most powerful bit of HTML markup and are the most significant elements that the search engine crawlers consider to be worthy to read and therefore rank a site. Therefore, your objective should be to provide all relevant information and data to the searchers even before they click on the search results.

This will enrich both the search engine positions and results that will:

  • Improve the click-through rates 
  • Improve the conversion rates and 
  • Direct more qualified traffic, paid and organic, to your website.

Therefore, focus on implementing rich snippets in your HTML markup so as to ensure a more informative and productive search engine result. These will help the users with their specific search queries. 

However, make sure that these snippets are selected on the basis of the type of the website or schema and are designed around the description of the webpage. Also make sure that these bits of information are displayed directly under the page title and are related to the codes or set of properties that are followed by the search engines to read and implement these in their search results.

Google Algorithm Updates

Google continually comes up with updates in its algorithm every now and then. There are a few of these updates that you should know about and a few of them that you should really freak out on. 

If you are an owner of an ecommerce site and in a find morning when you log into your analytics to find out how exactly your site is performing, you may find that there is an unexpected decline in overall site traffic. 

You may think that is odd given the busy season and start to think that your sales team and the web development team may not be working just as the way they should. True as it may be, there are a few things that you should check out at this point.

  • Click at the analytics to see the data of a couple of years and you may find that both your site traffic and sales have fallen by 20%.
  • Digging a bit deeper you may also find out that the downward trend did not start overnight but was continually happening over the weeks.

Confused and in a panic, you consult with your co-worker and developers and eventually find that nothing really has changed on the site. When you further clarify the matter and the result with your marketing team you may find that they are in a dreadful state and utterly unaware of the Google algorithm updates.

Such knowledge would have prevented such situation and ensured better ranking of and more traffic to you site

Mobile First Index

Lastly, if you want your site to do well in this fast-moving world of SEO where mobile friendliness is the key, you should know and follow the ‘Mobilegeddon’ algorithm update brought in by Google in April 2015. 

  • This is the algorithm update that warns and requires all web developers to consider the mobile users first while designing their sites 
  • It also requires the ecommerce website owners to ensure that their site is mobile friendly in terms of its design, the content and the users experience that it provides.

Any non-compliance in this matter is penalized by Google and it affects the site ranking for mobile searches. This change and requirement by Google have also resulted in designing domains that have different rankings in Google depending on the searches made by the users through a desktop or any mobile device such as a smart phone or a tablet.

Lastly, the mobile first index by Google announced in November of 2016 is made with intent of moving away from two separate indexes for desktop and mobile searches to one consolidated Google search index. 

All these factors prove and points towards one thing: for all webmasters, SEO means a lot now and, in the years to come.b

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