Where online business is concerned, there are 101 ways to drive crazy traffic to your online store. The remarkable thing about these sources is that they are free. You don’t need to spend a cent to utilize them. Not only would you be able to send more than traffic to your store, but you will also be able to triple that figure as you progress and learn.
These free traffic sources don’t mean PPC ads and Facebook ads are useless. Far from that. They have continued to prove reliable over time. The only downside is that ads require effort, time and money. The primary purpose of this article is to introduce you to ways to drive insane traffic to your online store with a zero-dollar marketing budget.
Are you curious to know how? Read on!
1. Your blog
According to statistics, websites with a blog section has been known to drive 40% more traffic than those who don’t. If you have been overlooking your eCommerce blog, that is a colossal mistake you should rectify.
When you focus on your blog section and make a lot of helpful articles about your product, you have more chances of ranking high on search engines. If you continue with this model, your contents will start getting backlinks, which can be very good in terms of SEO.
You have to take note that quality content is what you need if you must drive traffic to your site. Once you start ranking for them, you hit the ceiling.
For instance, if you are dealing with bed lamps, resourceful articles about this niche would go a long way to change how potential customers interact with your store. But most times, the fear of churning out a 2000 words article becomes a scary endeavor. If that is your fear, you are not alone.
To solve this issue, you can hire excellent freelance writers from sites like Upwork and Fiverr.
In order to make a tremendous impact through your blog post, you need to take a lot of things into account. In this section, you will learn tips that make a blog post stand out.
- Your headlines:
Your blog headlines are significant. In fact, super important. You don’t joke with them if you want potential audiences to click. A well informative and helpful blog post without a catching headline is not good at all. It will negatively impact on your click-through rate (CTR), which might not be very helpful.
There are lots of things to consider when writing your headlines. First is the use of the main keywords of the article; the second is making use of power words. These two elements are what help convince a potential reader to click on the link. Some examples of power words are fast, quick, top, high, now, free, etc.
Take, for example; you want to write about “benefits of a bed lamp.”
Your primary keywords here will be ‘benefits’ and ‘bed lamp.’ If we can couple the headline with some power words, it makes potential customers click. Here is an example of a great caption, with primary keywords and power words.
“The Top Best Benefits of a Bed Lamp”
Although you might not be able to get the headline right every time, it is a trick you will master when you keep striving to be better.
- What they want
Before you set out to write a blog post, it is important to know what your audience or potential customers want. If your niche is on bed lamps, you have to try as much as possible to answer all the questions about that niche. When they stumble on your blog through a search engine and your article was very helpful, they will go further to proceed to your store and make orders.
You can get ideas through related searches on Google, blogs and also, Google Keywords Planner, etc.
2. Social media
Another excellent source for traffic for your online store is the use of social media. There are billions of people on Facebook alone. If you can learn to adequately harnessed the power of social media, you will be amassing lots of traffic to your online store. One of the ways to begin is to create social handles on major social media sites like Facebook, Instagram, and Twitter. If you are using Facebook, create a page and start inviting potential customers to follow.
There are Facebook groups in your niche that you can join and connect to potential customers. In cases whereby these Facebook groups don’t exist, you can create yours and begin to manage a community.
When this is done well, you will begin to see consistent traffic from both your Facebook page and group to your online store. The more your followers grow, the more you can drive more traffic to your online store.
Getting lots of followers or likes is very good, but the main problem is converting them to actual customers. This is where your contents come to play. Your posts have to be crafted in a way that potential customers are compelled to take action.
3. Email Subscriber List
One of the first mistakes online store owners make is not building their email list on time. That is a mistake you should avoid at all cost. When everything fails, your email subscribers won’t.
The first step to this tip is making sure your email widget is well placed on your online store. When they are visible, you have more chances of getting signups. You can put them at the top sidebar, your header or footer page. Perhaps, you can make them pop up as a slide. You can also offer a freebie; in which they can get once they sign up in your online.
One great thing about an email list is that they will always get notified whenever there is a new product, new blog post or promotion. In most cases, they are the first to get exposed to whatever you have to offer. The more subscribers you have, the more traffic you will be able to pull in your online store
Look at it this way; your email list is a group of people whose chances of buying are very significant. You don’t have much work to do when it comes to convincing them to order. Also, engaging inactive members is possible through your email list.
4. Guest blogging
There is no doubt that there are gurus in your niche with tons of followers and readers. What if you tap into their traffic? That will be pretty awesome. Make a list of top ten eCommerce sites or blogs in your niche. Discover a topic which they are missing. Contact the webmaster/blogger and request to guest post. The manner of approach is very crucial if you must be given an audience.
Guest blogging is simply writing a post for a difference audience, other than your own. When you write for another blog or online store, you are guest blogging. It is one of the strategies which you can use to pull a lot of traffic to your store. Not only will you be able to pull their audience to your online store, but you will also gain some backlinks
Before you start to guest blog, make sure the platform has your potential customers or at least, have strong domain authority. It will ensure that you benefit from your hard work.
If you are looking for a platform that can give you tons of traffic, Quora is the place to be. This incredible platform is where you can ask questions and have industry experts answer them. The answer with the most votes gets on top. Quora is filled with people looking for solutions. That attribute has made them potential prospects. All you have to do is follow the topic that is related to your niche. Here are the top 10 most followed topic on Quora.
- Visiting and travel
When you give a groundbreaking answer to a question that has millions of followers, the possibility of getting incredible traffic becomes possible. When you answer questions, topic followers will be notified by email. Imagine what that will mean. Forget about traffic; Quora is an excellent place to get juicy backlinks to your online store.
6. Affiliate Programs
What if you use what you have to get what you want? That is what you can do with affiliate marketing. You can pull a lot of traffic to your online store when you convince your audience to refer and get a reward. The reward can come in the form of points, which they can use to order for products on your store.
However, you need to make sure that the profit gotten from per customer is greater than the affiliate reward. To get more idea about running an affiliate program, you can take a look at your competitors and discover how they do it.
If you reward your store visitors for inviting or referring to their friends, their friends will do the same, thereby boosting traffic. You can run this program without having to spend tons of money. The result will be mind-blowing.
7. Site design, mobile and speed
When designing your online store, there is a lot you need to consider. It will ensure that you boost traffic to a great height. Nothing annoys potential customers more than a site that loads sluggishly. It is a huge turn-off.
Design - The first thing to take note of is the design. There are lots of themes in the marketplace that are very responsive and simple. You don’t need a design that is cluttered, dull or complicated. You need something that potential customers’ can easily navigate.
Site speed - Secondly, your online store load speed is another criterion. There are lots of tools on the internet that you can use to check the speed of your site. One of them is Google Speed Test. When your website is swift or fast, it encourages more browsing and more orders.
Mobile - Your site must be mobile-friendly. Fact is, 70% of your customers are on mobile. You mustn’t overlook them if you want to drive traffic and sales into your online store. Apart from using a mobile-friendly theme, using Accelerated Mobile Page plugin can prove to be very useful. It will positively impact on the speed and mobile responsiveness of your online store.
8. Work on SEO
If you want consistent traffic to your online store, then you must be ready to dabble into SEO. SEO means Search Engine Optimization. It means you have to optimize your online store to the keywords you aim to rank for.
Let’s say you deal on ‘bed lamps,’ you can rank your product page with those keywords and get impressive traffic. However, you don’t need to overdo or stuff keywords everywhere to avoid getting penalized by Google or other search engines.
Apart from keywords, another factor to consider in SEO is backlinks. You don’t just need backlinks; you need quality backlinks. These are merely links from other sites pointing to your domain. The more quality backlink you have, the more you build your domain and page authority.
You can get these backlinks through guest posting, posting on forums or commenting on related websites. There are lots of bookmarking sites that give quality backlinks. When you do it right, you certainly will get it right.
Like stated in the article, there are lots of ways to get thousands of traffic to your online store. All you need to do is discover methods that work for you and stick to them. Traffic is everything as long as eCommerce is concerned. The more people visit your store; the more chances you have of getting an order. When these traffics are organic and well-targeted, the result will be mind-boggling. Among these sources of free traffic, which one is more promising to your online business? Now is the time to write them down and devise a strategy that will pull in traffic.