Holiday Marketing Strategies For Your Store

It does not matter if you have Shopify, Bigcommerce, Magento or WooCommerce these holiday marketing tips will drive more traffic to your store. There’s nothing like the holidays especially when it comes to eCommerce. This is a pivotal time in the year where you get that big push to have a stellar 4th quarter. It’s much bigger than just gaining a new sale or lead, it’s a buyer’s market. You’ll get your most sales in this particular time because people are getting gifts for themselves as well as others. Having some good strategies will help you boost your sales and kind of get you set up for the first quarter of the new year. Here are some great strategies to help you get that holiday boost for the season.

Give Just Because

What do I mean by that statement? Well, you’re already in a season of giving, why not go with that motif? Remember, people love getting freebies or something that touches their hearts. It’s not a bad idea that they get an extra special item or so when it comes to the holidays. It doesn’t have to be anything extravagant, but a bit of creativity and customization goes a long way.

Let’s say you can have a personalized reindeer or Santa of yourself that you’ll be able to show your family. It could be a nice and humorous gesture that puts a smile on their face. As a marketer, companies can include this with their sales and let it be a nice added touch that will get people in the holiday spirit. It’s a great way to ensure a great relationship between customer and producer. Also, it gives both sides a chance to get creative.

The customer can always turn this design into a physical Christmas card or e-Card. You can facilitate that as a freebie to go along with their discounted purchase. This only adds more value to their buy. This kind of emotional connection truly helps you win over your customers and prospects. It’s not just a transaction anymore a genuine thing that can touch a family member. When you build that kind of connection, that’s grounds for sustaining a long term business relationship. Also, it shows a bit of toe character because you aren’t just a person behind a computer trying to promote. You send positive energy and good faith for the holiday season.

Make it Easy to Search for Holiday Content

If you really want to maximize your sales for the holidays, you ultimately need to build your site to show that actually sell Thanksgiving and Christmas stuff.

You can start by creating a really nice homepage. Have it embellish with fall colors for the Thanksgiving season and green/red for your Christmas holiday. This automatically draws people in because they recognize the color change on the site. If they haven’t been to your site, these colors just bring a warm feeling that makes them want to explore the site. If they’ve been to your site a few times, they may want to see the change in aesthetics.

You should also have a great image to let them know about the holiday sale. This way they can get right to the nitty grit of what’s going on. From this point, it’s your job to make things easier for the search. This can help you drive in targeted traffic and sales.

One of the key things is creating a search specifically for holiday sales so you can have your search engine register things like gifts (high and low), presents, or something to that effect to make it easier to navigate. It’s a good way to separate to everyday product with the items that are specifically meant to be sold during the holiday season. This way there’s no confusion and you can look at the data to see which items were a hit for you this season. Paying attention to this data over time may help you make more sound decisions regarding your promotion for the holiday season.

Create More of a Personal Relationship with the Data

You ever feel that much better when you’re building a real and genuine connection with someone rather than just making it a transaction? That’s what you want especially during this season. It’s all about sharing and caring. The data will help you find out certain likes and dislikes which will ultimately create a better value for both sides in the long run.

Let’s say the person buys a specific gift for a family member and even has it sent to their address. You can pick up on this behavior and cross promote or upsell something that has a value close to the initial item. For example, maybe you can have an accessory to go with the Christmas item and even send a free customized greeting to go with the gift. It all depends on that person’s particular taste.

There is a true gift in knowing what that person enjoys. One, you can cater to their needs better and it’ll honestly get them more interested in your products. Two, they will spend more time on your site looking not only at ones you’ve pitched but generally want to know more about your brand. Three, you can more carefully place products that people will buy. Also, it gives you a platform to test new things based on the relationships you’ve built already.

That personal connection is the key to your long term success. Never take this for granted because you’ll open the door to let other businesses fill in the void. Remember, if you don’t facilitate a particular need or you aren’t on the job, someone else will gladly take your place. You want to always make sure that dynamic between customer and producer plays an even and harmonic tune.

5 Response to "Holiday Marketing Strategies For Your Store"

  1. Comment From Haley Marissa

    Give just because, this is really good. Could even be applied in real life.



  2. Comment From Martin Johanness

    I like this article, it teaches us a lot of things that should be remembered while running your business on a holiday.



  3. Comment From Mika Finley

    It’s the holiday season! This is definitely a good read to get ready for the holidays.



  4. Comment From Jonathan Cruz

    eCommerce get busy during the holidays so don’t forget to be ready for that too.



  5. Comment From Hurley Davis

    This is really worth taking note of.



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