How to Write a Marketing Plan


When it comes to creating a marketing plan, you need to think of what are the most important parts to help you reach your destination. Remember, it's a journey that you have to take a while find everything out, but you need some sort of game plan in order to create the best results. Do some preliminary research on the type of niche you plan to get into, and take it from there. This way you can create a course of action that will get you on the right path. Here are some tips to help you create a good marketing plan template.

Understanding Your Market

Before you begin anything, you need to have a good idea about the market you intend to break into for your longevity. That's why it's important that you come up with a unique selling point (USP). It's all about having a standout perspective on everything. Even if you're in the same niche as your competitors, it's important that your mission statement is your own. You want to something that others don't offer. This is how you get a leg up on your competitors. This is just the start in order to help you get the ball rolling. First, you want to know your audience.

Know Your Audience

Think of your customers. Identify who they are from the start so you're able to create something that better caters towards their needs. The best thing to do is to cater to your current customers. What keeps them coming back to you? You need to segment the market, because you may have different demographics that want to buy from you. Even if there are people that track your site or business and have no intention of buying from you, give them a reason to do so. Seek out what could possibly benefit and turn them into a regular customer. Finding out what your customers like is probably one of the hardest things. It takes research and patience. However, it'll make you run your business more efficiently. That's why you should always have a good idea of your competitor's intention.

Be Aware of Your Competition

Measuring your competition is half the battle. The key is knowing in what they do right and exploiting their weaknesses. What products and services are they selling? How is this making them successful? This should help give you a game plan on how you could effectively market your brand. Also, you need to see if there are any reasons why they would choose their business over yours. Maybe you can find something that helps you see a sector they don't utilize. Never underestimate them because you can learn from their successes and failures. This will help make your journey a bit smoother. Find other ways you can market offline.

How Else Can You Market?

Don't just focus on your online branding or just one sector of the market. You can find different marketing events, socials, and anything else in between to help you bring more traction to your business. Sometimes, the best way to market is by touching the people. An event can show your personality and attention to customer service. The people will see your brand is something that's living and breathing, not just a text and a few pictures. This is why you should be in a position to seize any opportunity possible.

Knowing Your Opportunities

Making sure that you know your opportunities ahead of time will help you create a more successful business. Here are a few tactics to think about.

Knowing Your Strengths

When you have an idea of your talent and how you can apply to a specific product or service, this gives you a certain power. Find out what that strength is so you can start building something successful. Also, see why this proves great for you in separating yourself from competition. This will help you identify how you can carve out your niche from the beginning. You should amplify this in a way that you can fully dominate your market. You should also be honest with your weaknesses. Remember, you can always improve to help your business progress in the future.

What Type of Feedback Have You Received?

There's always room for improvement in anything you do. Have you had any negative reviews. Maybe the shipping or packaging could be better. Maybe there are certain products that could be made better. This is all feedback you should take and flip so that you start to build upon the things you lack. Having this humility will get you to listen more to your clientele. It shows that you care about their experience with your offerings. This is very important to think about to help you create a long-lasting business. Additionally, you should think of what markets you can enter.

Are There Any Other Avenues to Pursue?

Maybe you need to think a bit outside of the box.  This could help you get more creative in thinking of what other places you may want to monetize things. Could you create more uses from your existing product line? Also, what areas have you or your competitors not explored yet? Maybe you have another creative thing you're good at but haven't thought of promoting it. This is something you should ponder to help expand your business. Also, you should consider any issues you may run into now and in the future.

Are There Any Obstacles?

Being realistic about your business is very important. You need to be honest in the way you pursue things. What kind of things are in the way that makes it a bit difficult to go after your dreams? Maybe you don't have the time to get through everything. Money could be another issue. Also, you might not know how to create a site and need help. Find people who give sound advice in order to get you started in the right place. These are all different things to help you make it a bit easier to succeed.

Now you should think of your objectives. Without any real strategy or having an outline of what you intend to do, your business goes for naught. It takes direction to truly get from Point ‘A’ to Point ‘B’. Not only does this gives you focus, but it helps you a target dealing to put things in order.

Come Up with a Course of Action

It's important to truly identify your customer. You want to come up with a plan of action to target them to make your marketing more effective. This even goes as far as reconnecting with  your audience to ensure that you don't lose sight of your core. When you have this type of mindset, it'll make it better to keep your existing base satisfied for the long run. At the same time, you want to see what you can give them to help keep things in order.

What Products and Services Can You Give Them?

Value is everything when it comes to knowing what your audience needs. If have a product but it doesn't cater to a specific want or need, then it's hard to sell it. You want to be on the cusp of everything. If you were selling an organic shampoo, what health benefits are available that would appeal to your core. Maybe it caters to people with damaged hair. The product might use more natural elements that can help their healthy. A residual effect would be finding people that take a more natural approach to their lifestyle. Maybe you can expand it to skin care. This is a great way to start upselling your inventory. As a result, you'll create a better approach to segmenting the market. This will help you start expanding your business without going too far from your mission. It helps you create more of stable income stream. Additionally, it let's you see what's more evergreen and what's seasonal in terms of the products and services you offer. Now, you want to find a way to market your brand through giving back to the supporter.

Giving an Incentive

It's not enough to simply cater to your audience. You need to be creative in your approach. That's why you need to offer a few things in order to catch their eyes. For example, maybe you have sign up form where you let them have an exclusive deal for a short period of time. This will get more people to buy what you have to offer. Also, there's a certain urgency so they don't miss out on the deal. You want to create an appeal that entices people to want to support your cause.

Maybe you have an affiliate or a referral program set up. This could be a way where you can not only get more products bought, but you allow a profit or gift incentive. This shows you how you appreciate your supporters. Also, you'll find out which supporters end performing at the highest level for your brand. Get their input as far as the prize incentive. Maybe they want a trip to different country. Maybe they want a gift card that allows them to stock up on products for free. You can always give a nice commission to those that sell the most. Find a way for them to vote on the incentive that seems the most appealing. In order for people to find out about this type of offer, you need to market to it properly.

Finding the Right Outlet

Remember, each demographic is a bit different. You might want to go direct by creating an email newsletter to your existing supporters. This will give them a first look into what you have to offer. Another thing to do is to have an exclusive sign up right on the homepage. This allows you catch any prospective customers to get in tune with your brand. If you have a unique offer, then this is a good way to hook them in to become long-term supporters. Not to mention, you can always do a livestream. It's good to get on your YouTube channel, Periscope, or anywhere you have high number of subscribers to pitch your content. You'll have a more organic platform to help you talk about what you offer and get direct feedback on whether it's good for your customer base. At the end of the day, you want to get more supporters on board that will really confide in your brand.

Understand Your Budget

To make this more realistic, you need to think of where your money is going to. Maybe you want to think about placing different ads in certain forums or on the search engine. That's already a cost right there. If you want to do radio or a local newspaper, think of what you need for an ad. How long will the ad last? What time of day will it run? Also, what kind of publication are you going to place it. It's important that you think of alternatives outside of just your website and email campaign. Start thinking ahead to what you need to actually spend to get the ball rolling. Also, you want to make sure that you review your plan.

Review Your Plan

Before you go ahead with your plan, make sure that you review everything. While it's great to have something and make it stick, you need to be a bit flexible. In time, you may see that certain things don't work out right away. This could be a good indicator to tweak your plan a bit. Check over everything from who you plan to target, how you're going to market to them, what do you have to offer, the value you can give them, and how much you plan to spend. This can give you a good idea of how soon you'll get things in action mode.

Coming up with a marketing plan template is great for helping you move along in your brand. By following these steps, it'll make you follow your business tactics in a more organized manner.

7 Response to "How to Write a Marketing Plan"

  1. Comment From Bart Hugh

    I agree with having to be aware of your competition. You should definitely mind your competition because you could also learn from them



  2. Comment From Kathryn Brent

    Your articles are really amazing! Will read more and hoping to learn more!



  3. Comment From Patricia Angus

    I just linked this to our group chat because it’s really helpful. Hope that’s alright.



  4. Comment From Johnny Dorbenson

    Haha I was just talking about this to my friends. This is so on point!



  5. Comment From Alexis Bronson

    Everything I need in a single article! Amazing!



  6. Comment From Hayley Merckle

    Always know your opportunities, your competition, and review your plan!



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