Facebook is a great platform to increase awareness about your product and boost sales. Using Facebook to promote your brand, business, or services is dependent on your Facebook marketing strategy. The first step towards increasing awareness of Facebook depends on the number of followers and likes that you generate through your posts, videos, comments, among others.
The advantages of posting engaging content on Facebook are so many that you cannot leave it out of your marketing strategy. Even if you are not always available on Facebook, your reader will keep sharing your content, thereby helping you get more traffic. It is more advantageous to get as many likes as possible if your business is present online. Note that your contents are made visible to all friends of the user that shares your content. Therefore, getting users to share your post expands the reach of your post, and consequently increases the awareness about your product and services. Also, it helps you generate more traffic and subscribers that will eventually become your customers.
Another point that we will like to make here is that Facebook has a solid social media foundation, so it is an excellent platform to start your social media campaign. Don’t misconstrue this information; we are not saying that other social media platforms are not suitable for your social media marketing efforts. But, if you desire to start your social media marketing on a solid foundation, Facebook is the right platform to consider.
Furthermore, because Facebook has over 2.38 billion monthly active users, it is evident that it is the right platform to reach your target market. The massive number of users suggests that you have your target market on Facebook.
As a business owner wanting to promote your product, brand, or services on this platform, setting up a fan page is not enough. You have to post engaging content that will compel users to like your page. If people don’t engage with your page, your brand, promotion, and offer will not be visible to others. Thus, you won’t be able to achieve the goal of your social media marketing efforts.
A lot of people believe that it is expensive to get people to follow you on Facebook. Such people see it as something that involves a costly investment. You don’t need to spend anything to get people to follow you on this platform. Apart from that, you don’t need to spend money on customer engagement on your Facebook page. Just because some business owners are spending money to generate likes, and followers do not mean you should do so. All the strategies you need to follow to increase Facebook likes and followers will be part of this article.
If you are aiming at increasing the number of users that like your post, generate more followers and raise awareness about your business page or fan page, then follow these practical tips:
Don’t share a lengthy Post
No one has the luxury of time to read massive blocks of text on Facebook or any other social media platform. Remember, yours is not the only post available for them to read. They have different content, videos from friends, influencers, as well as other business pages. So, it is essential to keep it short and informative. Apart from that, you should also have at the back of your mind that most users consider reading a lengthy post a waste of time. Therefore, the key to attracting users to your fan page or brand page is to keep your content short, engaging, and informative.
Create Shareable contents
One of the avenue to make people like your page is to create exciting and shareable content. If you just created a Facebook page and you are looking for ways to take advantage of the few likes you already have, post contents that will catch the attention of those that have already liked your page. This way, they will share your post, and their friend will get to see your content and subscribe to your page. Thus generating more followers.
One of the easiest ways to increase your number of followers is by posting highly shareable content. Some of the highly shareable content you can post on your fan page are interesting videos, informative articles that relate to your product or brand, among others.
Sometime, you might encourage your existing followers, who had already developed in your brand, to share your content. Most of them will be willing and eager to share with their friends because of the trust they have in your product and the quality of your services.
Encourage and Responds to User’s comment
An excellent way to get the exposure that you desire is to get a user to comment on your product. You certainly get more likes as you gain more exposure. Your number of likes will increase because friends of those who make comments on your page will get to see your post, whether they are following you or not. Your comments and posts will appear on their timeline, enabling you to get more likes as your post enjoy broad exposure.
Furthermore, users will be willing to engage with your page if they realize that you respond to comments. There are more than a hundred reasons to respond to comments on Facebook. You might answer an essential question from one of your followers, acknowledge a unique opinion, or thank a user for giving you positive feedback
Be Mindful of Time
The timing is essential when it comes to posting content on Facebook. Consider how often you will be posting your content. Apart from that, take a critical look at the time you will be adding your posts. As simple as this may look, it matters a lot when it comes to boosting engagement and getting more likes on Facebook. Think of the time that people are busy and may not likely to be available online. For instance, most people are usually active during the week going about their daily works, businesses, among other things. However, as weekend approaches, they tend to relax a bit if they discover that they have covered a lot of ground. Apart from that, people are more relaxed and happier on weekends, so they spend more time on social media and are likely to comment, share, and like your posts.
Share Genuine Images and Video
Even though you are good at crafting high-quality, engaging content, you should not overlook the importance of authentic images and videos. Why are they important? Because pictures and videos have the potentials to generate more engagement for you. Some people feel relaxed watching interesting videos than reading texts.
If you are looking to increase the number of likes, comments as well as shares of your Facebook page, add enticing pictures and videos to your page.
The timing and the quality of your post determine how people will react to it. If you want your post to generate lots of comments and likes, do not post content that has been shared already by other users or post old news. You need to stay relevant to cultures, trending stories, news that are relevant to your products and services. This way, you will be able to craft up-to-date articles that will add value to your readers and motivate them to share with friends. For instance, you can take advantage of the winter storm that is approaching a region to introduce your warm gear like coats, boots, gloves, hats to your followers on Facebook. The only way to know if a winter storm is approaching is by keeping yourself updated, especially when it comes to news that is associated with your business.
Upload Effective Cover Photo and Profile Picture.
Note that the most outstanding images on your Facebook page are the ones they see every time they visit your page. Apart from that, they are the first thing user get to see one on your page. So, you must create a profile picture that depicts your business, brands, or services correctly.
It is not advisable to pick a picture randomly. You should consider uploading your logo as your profile avatar. You should also look at uploading something more effective than the logo. Look for an image that communicates to your audience clearly and depicts your social media marketing campaign.
Use the Facebook Live Features
Facebook life broadcast is a valuable opportunity to showcase your product to your prospective customers. It is one of the best ways to make your audience like and share your post.
When it comes to Facebook Live Streaming, there are countless options. You can use this opportunity to preview your new products, give an exclusive tour of your facility, among other things. Users are quickly drawn to live videos. You can as well ask your customers for their reviews and feedback; this will give them a sense of belonging as they consider themselves as part of the creation process.
Promotions and Contents are excellent ways to get higher engagement on Facebook. One of the strategies that you can adopt is to run a contest that will encourage user-generated content. It will increase the number of daily visits to your page, which will translate to more comments and likes.
One of the great ways to get more comments on each post is by introducing caption contents. Another way to go about it is to get a user to post videos and pictures on their timelines and tag you, which will enhance your brand’s exposure.
Take Advantage of Trending Topic
Sharing more appealing content is one of the fastest ways to get more likes and shares on Facebook. So, one of the most effective ways to draw people to your page is by sharing trending topics.
Users always like to share trending issues with their friends as a way of giving them the latest information in town. Apart from that, users spend a significant amount of time on trending topics. These categories of users are the ones that care to know what is happening at the moment. Such users will like to comment on your post and share it with their friends.
Run Ads on Facebook
Running Facebook ads is of great advantage if you are trying to increase the number of your Facebook followers. Another option that you can consider is the engagement ads; it helps you to boost your brand’s visibility.
Add a Facebook Likes Pop-Up
Here is another excellent tip that will help you increase the number of likes on Facebook. Creating a Facebook-like Pop is a fast way to get people to like your page. A useful Facebook pop-up tool that you can use to generate leads is OptinMonster. With this tool, visitors on your website can like your Facebook page. You can control the timing of the pop-up. In order words, you can determine when you want it to appear on your webpage as the customer reads your content. Note that too many pop-ups on your website can turn visitors off, making people exit your site quickly. Therefore, if you wish to add a Facebook pop-up to your website, ensure that it is only once or twice.
Email Your List
If you want to increase the number of your Facebook followers, you can forward an email to your customers to join other followers on Facebook by liking your page. Better still, you can add your Facebook icons to the periodic emails that you send to them.
Sending an email advert to your new and existing customers is a smart way of increasing your Facebook Likes. The email list in your Shopify dashboard is under customers.
A hashtag is not only peculiar to twitter or Instagram; you can also increase the number of users following you on Facebook with the use of a hashtag. There are two ways to use hashtags: you can use an audience-oriented hashtag or a literal hashtag. Audience-focused hashtags help you to reach new users with high potentials of becoming your Facebook Followers.
Facebook is an excellent social media platform to promote your brand and generate leads. Increasing the number of likes and followers on Facebook in 2019 is fast and cost-free if you know what to do. You can take advantage of 2.38 billion active monthly users on Facebook by considering some of the ideas we have explained above.