If you have not used influencer marketing to promote your site, you are clearly missing out. Not only can this help you leverage the market of influencers, you can also get more traffic and sales than if you used another marketing method.
Don’t get me wrong. Influencer marketing is not easy. Some people claim that it is as easy as approaching an influencer and then asking them to promote your brand and products. If it was that easy, then everybody would have done it. The truth is that influencer marketing is the only form of marketing that requires trust right from the beginning. Your target influencers should trust you before they will choose to promote you.
How can you win an influencer’s trust? Well, there are different ways.
First, it starts with your product or service. If you are known to provide exceptional products and services, it would not be surprising to see influencers wanting to promote you. Take the owner of Ahrefs, Tim Soulo, for instance. Since Ahrefs is a well known tool in the marketing world, marketing influencers easily refer to the owner easily. And it is all because of the product.
Similarly, it can also be about the content. This is how influencers like Neil Patel and Brian Dean built their brand. They created platforms that have content that blew their prospects away. The result is not only a massive boost in traffic and sales, but lots of influencer referrals as well.
Once you go the two down (having amazing content and products), you just need to worry about launching your influencer marketing campaign. For that, there are several tools that you can use. Here are my top 20 influencer marketing platforms.
Often, influencer marketing is associated with looking for people with a considerable amount of followers, approaching them and asking them to promote you. But sometimes, you just need to ask your customers to do that for you. OSI Affiliate is a platform that does that. It allows you to leverage your existing customers by launching a program that rewards them for their promotion. This is called as a referral program. It is a type of program where you ask your customers or prospects to promote your products to their family and friends. This often results to some good conversions because promotions are done to people that the promoter trusts
Similarly, OSI Affiliate can work tremendously well for influencer marketing because of the generation of unique coupon codes. Here’s how it works. Just launch a campaign that is exclusive to a particular influencer and ask him to promote the unique code or unique program to his followers. Since the program bears the influencer’s name and brand, he is more likely to accept it.
Once you do influencer marketing, you’ll find that it is quite a repetitive and boring task. After all, it is not as glamorous as approaching the top names in the industry. It is a boring process of looking for contacts, contacting them, following up and tracking your conversion rates. There’s nothing sexy about that, is there?
With that, you’ll need a tool such as Ninja Outreach. This is a CRM tool that allows you to store all of your contacts in one place and track who you have contacted along with who have replied. The best part is that it is an all-in-one tool designed for influencer marketing. You can also upload scripts and have them automatically send messages to your target influencers.
Another roadblock for influencer marketing is finding the right influencers to promote to. Often, you are stuck with the results that Google gives you for a certain search term that you miss out on influencers that are more active in certain social media platforms. You see, not all influencers are on Google. Sometimes, they can be more active in Twitter, Instagram or Youtube. So if you limit yourself to Google alone, you will not find all the influencers that you can promote to in other platforms.
Aside from that, the title of ‘influencer’ is not limited to those with millions of followers. Sometimes, a person with 1,000 very active and responsive followers is just as good as someone who have a million inactive followers. So don’t judge an influencer based on the number of followers that he has. Look at how the followers interact with the influencer instead.
It is a good thing that there is Influence.co. Influence.co is like a community of influencers in one place. It allows you to create a profile and include all of your social media profiles in one place. It will also help you uncover micro-influencers in certain niches.
Finding the influencer’s name is one thing. But getting their contact information is another. If you have tried doing this yourself, you’ll find that the task can be rather tedious to deal with. Not only do you have to spend time finding some influencers for your niche. You also have to search for them all over the Internet to find their contact details.
Fortunately, there is a tool called Buzzstream. This is an all-in-one influencer marketing tool that not only stores influencer information, it also helps you gather their contact details. The platform has a way of gathering information about the influencer easily without you having to go through the trouble of searching it yourself. On top of this, it also has a handy Google Chrome extension. This allows you to quickly save influencer details as you encounter them as you surf the Internet.
I encountered GroupHigh as I was searching for information about blogging online. It turns out that it is more than just a blog. Rather, it was a community of bloggers and social media influencers. To date, the site houses as much as 15 million bloggers, over 1 million Twitter influencers, 200,000 Instagram influencers and over 100,000 Youtube influencers. Because of this, it is the perfect place to go-to if you are looking for some influencers in your niche.
We cannot talk about influencer marketing without mentioning BuzzSumo. BuzzSumo is a platform where you can look for the topics with the most shares in a single click. You can search for any topic and it will immediately crawl the web for the articles that are most shared on social media. It is often used as a content research tool but it can also be used for reaching out to influencers. How? Well, the platform allows you to find the most shared content in just about every topic, right? This will easily allow you to find the influencers behind them. With this, you can easily get access to a list of influencers to promote to.
Aside from that, there is also another trick to BuzzSumo that you should try. Aside from displaying the content that gets the most shared, the tool also displays the backlinks to that piece of content. What you could do here is look for the people behind these backlinks and promote to them as well.
Pitchbox understands that influencer marketing is more than just research. It is more than just searching for potential influencers to promote to. With this, they have a communication platform with built-in outreach templates. They know that the ‘marketing’ part is done when the business owner reaches out to the influencers. And Pitchbox is a wonderful all-in-one tool that can do just that.
If you live in Indonesia, you’ll most likely want influencers that caters to that market. SociaBuzz is one such tool for that. Unlike other platforms that brings together a plethora of influencers in one place. Sociabuzz limits itself to territory and that’s Indonesia.
What you’ll love about SociaBuzz is the easy search feature. In here, you can easily find relevant influencers in just about every niche. This will allow you to easily reach out to them if you are interested in making an agreement.
As mentioned earlier, you cannot limit yourself to Google if you are to find highly relevant influencers for your niche. For this, you also need to make use of communities such as Tribe. This is a community of micro influencers in just about every niche.
Why search for micro-influencers? While micro-influencers have a smaller follower base, the quality of their followers is often high. Plus, they respond more. Unlike influencers with millions of followers who rarely replies. You’ll have more luck with dozens of micro-influencers promoting your brand.
Every social media channel has its own set of influencers. For example, a well known Youtuber may not have the same amount of followers on Twitter or Facebook. If you are serious about marketing your brand, you should not limit yourself to one platform. So you should do your best to search for influencers in different platforms.
Now doing this manually is not only daunting, it can also lead you to pull your hairs out. Imagine. You need to search for more than the influencers’ website. You also need to find all of their social media profiles. Fortunately, there is a tool called Webfluential that puts all the social media profile data of influencers in one place. This way, you can get access to their information in one search.
Like Ninja Outreach and BuzzStream, Traackr is a relationship management platform designed for influencers. This means that you can uncover new influencers using this tool and you can also store their information in the platform. The best part is that its power is not limited to that. You can also upload your own list if you want.
What do successful influencers have in common? You can uncover that with Revfluence. This tool has a system that understands what makes 500,000 influencers tick by looking at their content, audience and other factors. It utilizes advance machine learning techniques so that you can understand what they do.
If you’re an influencer, Revfluence is also a great place to promote your brand. You can set up a profile so that brands can easily reach out to you.
13. Open Influence
Finding the right influencers can be tough. While there are search queries that you can use on Google, this hardly gives you a list of responsive influencers that you can promote to. It is a good thing that there is a tool such as Open Influence. This tool matches your query the right influencer for your niche using a technology called Iris. This analyzes the influencer content to see if it matches yours. Interesting, right?
Now we cannot talk about influencer marketing without talking about niches. After all, you have to ensure that the influencer is relevant to a particular niche before you can promote to them. Niche.co is one such website. But it is more than an influencer search tool or community. It is a website that is previously owned by Twitter in 2015. This means that it contains an abundance of influencers in multiple niches.
Now if your target audience is often active on Twitter, you’ll want to use a tool that is tailored to the platform. Lissted is one such tool. Unlike other influencer marketing tools that crawls the web for information, this one crawls Twitter instead. This means that you get more than basic data. You also get to uncover Twitter influencers in your niche.
Julius is another influencer search tool. It boasts as much as 30 searchable data points so that you can find the right influencer to promote to. Right now, the community houses as much as 75,000 influencers.
If you primarily want to use influencer marketing for sponsorship, IZEA may be a good tool to use. This has an Augmented Sponsorship system so that you can look for influencers who are willing to promote you for a fee.
If you are promoting a UK brand, there is no place better than Influencer.uk for finding UK-based influencers. Aside from the abundance of UK-based influencers in the platform, it also has superior analytics that you can tap.
Analytics is essential to influencer marketing success. It is about finding the influencer that can promote your brand that matters. Hypr has over 10 million influencers in its network along with some top notch audience analytics that can help you.
Want to promote your content? No problem! There’s FameBit. This allows you to promote your branded content to anyone as long as you are willing to pay the price. You can use it to find an influencer that matches your brand. Then, the platform just takes 20% of every successful transaction.
Influencer marketing cannot be done without the help of influencers. But if you have tried reaching out to influencers already, you may have found out that it is not that easy. After all, influencers can be quite choosy on who they promote. Worse, they may even charge you a hefty amount for a simple promotion.
With this, you need a community of influencers that you can easily reach out to. BrandBacker is one such community. In fact, it has as much as 200,000 influencers in a variety of niches up to date. The best part is that these influencers are ready to promote your brand. That is the reason why they signed up for BrandBacker in the first place.
Now you can contact influencers for more than just promotions. You can also collaborate with them. I think that this is the most amazing thing about working with influencers. Having the opportunity to collaborate with them is the best for you don’t only get to work with them, you also get to learn from them in the process. And you don’t have to limit yourself to written content. There are different types of content that you can create. You can host events, shoot videos and even hold contests.
Brandbackers is easy to work with because it is pretty straightforward. It has influencers who are ready to receive opportunities. So it is a great place to look for brand and pitch to them. Don’t take this lightly. There are big brands in the past that have used this platform such as Loreal and New Balance.
22. Popular Pays
Need more content? No problem! With Popular Pays, you can work with existing content creators to share content about your brand.
Let’s face it. We live in a world where content is the breath of our business. Customers now more than ever consult the Internet for products and service before proceeding with their purchase. With this, you’ll want to have as much content about your brand out there is possible. Now, you can create a ton of content if you want. But posting it all yourself hardly holds any value. Social proof is only established if there’s another person that vouches for your products and services and that can only be done with influencer marketing.
Popular Pays is a nice tool. Because instead of going out of your way to look for content creators, you can easily find them in one platform. The best part is that they are ready and waiting for you to contact them.
Popular Pays is one of the most popular tools for influencer marketing. Used by big brand likes McDonalds, Google and Nike, you know that you are using a premium service for your brand.
23. Grapevine Logic
Grapevine works in pretty much the same way as Popular Pays. Again, it is a community of content creators that you can tap to spread the word about your brand. The word ‘grapevine’ suits the tool so well because it literally takes your brand from nothing to a viral success.
Grapevine is a bit different from the other tools in the sense that it is geared towards video creators primarily Youtubers. With this tool, you can contact Youtubers to create content about your products and services. The result is always an increase in sign-ups and sales.
Here’s how it works. You go to the Grapevine marketplace to look for influencers that are relevant to your products. Then, you contact them and they receive a pitch. Once you have an agreement, they will create some content for you and all you need to do is wait for the results.
Now if we have a tool for Youtube, we also have a tool for Instagram. This is Influenz. This is a marketing platform to search for micro-influencers on Instagram. These are profiles that have at least 5,000 followers and consistently post on Instagram. They may not have a huge audience. But if you promote to a considerable amount of micro-influencers, the result may be massive.
Here’s how it works. Companies can go here to pitch their products to the Instagram influencers. From here, the influencers can then choose the products that they like to promote. From here, content will be created and the influencer can then receive payment. Easy, right? This is nice if most of your target market is on Instagram.
Activate by Bloglovin’ is one of the largest influencer marketing platforms online. It boasts a list of as much as 130,000 influencers and have worked with big brands like Puma and Marc Jacobs.
The great thing about this tool is that it doesn’t limit its users to one social media platform. You can search for influencers in Instagram, Youtube, Facebook and Twitter. And you can do this while applying an assortment of filters. So if you have a clear picture of your target market in mind, it would be easy to find the right influencer for you.
For Crowdly, influencers are called advocates. In here, they allow companies to look for advocates who are willing to promote their products and measure the results of their promotions. With this, Crowdly calls itself as an ‘advocate management platform’. This means that they target more than just paid influencers who promote a brand for a fee. Instead, they go out of their way to research real customers who can contribute more to the brand’s name. I guess it is their way of taking influencer marketing up a notch. Because of this, brands like Edelman and Swarovski has used this.
NeoReach calls itself as a self-service influencer marketing platform because you get to utilized their tools in searching, managing and evaluating campaigns. First, it has a customizable search feature. This allows you find the marketers you want for your brand. Next, there is workflow automation. This allows you to manage your communication with your influencer. Lastly, there is tracking and reporting. This will allow you to see how well your campaign has performed. This is also another popular platform where brands like Fox, the New York Times and Amazon go to for their influencer marketing needs.
Shoutcart is a marketplace for shoutouts. It is a form of promotion that is exclusive to Instagram. On Instagram, a promotion is designated as a shout. When a brand exchanges a shout with another brand, they call it ‘shout for shout’ or ‘SFS’.
Shoutcart is a place where you can find Instagram accounts who are willing to shout your brand for a fee. It allows you to search the platform for Instagram influencers that are relevant to your brand and then, you can pay them for a shout. If you have a photo or video that you like them to attach, be sure to have it ready. You can also set the time and the date of the shout.
Speakr is one of the oldest influencer marketing platforms online. It is working since 2010 and has been used by several Fortune 500 companies alonmg with Sony, Fox, Disney, Samsung and others. What separates Speakr from the crowd is that they house high quality influencers. Unlike other platforms that focus more on micro-influencers, Speakr takes quality very seriously. Instead, it has 37,000 influencers that has become some of the most influential content creators today.
Upfluence understands the value of influencer lists. Influencer research is but a necessary step when it comes to influencer marketing. Without it, you will not have influencers to market to. With Upfluence’s search mechanism, you can easily find your target influencers in a single click. Then, you can collect them in a list. From here, Upfluence has an array of influencer marketing services that you can tap.
Adly has one goal and that is to connect brands with influencers. It was a concept that is conceived way back in 2010 and it is the first influencer marketing platform to have launched online. This platform allows you to find influencers in different social media platforms such as Google+, LinkedIn, Twitter, Instagram, Facebook, Youtube and Pinterest. Being the oldest, it is also the most used by big brands like Coca-Cola, GE, Microsoft and Samsung.
Want more bloggers to talk about you? You can use BlogDash to search for them. This platform houses as much as 200,000 bloggers and all you need to do is search for them. Aside from this, the tool also has a way of increasing your exposure through a blogger outreach service. This allows you to have more of your content posted online. This requires that you have at least 20 high-quality blog posts ready.
Here’s the thing. Influencer marketing platforms share one problem – they are usually not niche-specific. While you can get more than 100,000 influencers in 1 platform, they are usually in a variety of niches. If you are in a difficult or obscure niche, it may take some time to find the right influencer to promote your product. This is the reason why Creation Pinpoint is created. This is an influencer platform that is exclusive to the healthcare industry. And it works. Right now, the platform has as much as 500,000 healthcare professionals in its community.
Want to use a platform that has a variety of influencers in just about any niche? Then, use a tool that has as much as 1 million influencers. This is Experticity.
What separates Experticity from the crowd is its smartphone app. Unlike the others apps that require you to be on your PC, you can manage Experticity right from your mobile phone. Some of the big brands that have used this is Reebok and Skullcandy.
Hollyfy is an influencer marketing platform in the entertainment industry. They have a site and a mobile app which makes using the app even easier. The best part is its algorithmic matching. This allows content creators to easily find the brands that they can work with.
Blogfoster boasts a list of over 35,000 influencers and 400 brands in its database. These brands work together to deliver content to their target market. This along with analytics makes Blogfoster a great influencer marketing platform for bloggers.
Influencer marketing and content marketing cannot be separated. AdvoWire knows this so they fuse the two. The best part is that they showcase their influencers with an influence score. This will allow you to sift through the sea of influencers to find the ones that are most relevant to your brand.
As I have said earlier, the more niche-specific a platform is, the better. And this is what Iambassador has done. They have created a marketing platform that is geared towards the travel industry. So they work more in matching travel companies with travel influencers.
Want to reach out to bloggers? Jamballa is another tool you can use. It has over 8,000 bloggers in its community. This is more geared towards the content creators though. It is about giving them pitches that are highly relevant to their brand.
Peg is another Youtube influencer marketing platform. Video is the main form of content in 2018. There are more people watching videos than reading blog posts. With Peg, you can reach more audiences not only through the video platform but also with video content creators.
Because of this, Peg has acquired an amazing number of users. To date, it has more than 1,500 users all around the world. Its attractive feature is the search mechanism in its site. This allows you to easily target Youtubers that has referenced a brand in previous videos. This makes the new video content convert better.
Influencer marketing is more than just promoting to influencers. You also need to build a relationship with them. Onalytica knows this. So instead of just giving you a platform to reach out to influencers, it gives you a tool so that you can keep track of the contact details of the influencers and manage them in one convenient platform. And that’s not all. The best part is that it allows you to measure the output of your actions. You will have access to the insights of your influencer marketing efforst in the Onalytica platform. Then, you can scale the campaigns that worked the best for you.
42. Content BLVD
Content Blvd is a platform that will help you reach your audiences through the power of content. It understands that the needs of the market evolves over time. With this, they will be able to assist you when it comes to strategy formulation and creative development of your content. This may not only be useful for written content. You may need it for other forms of content as well such as podcasts and video scripts. I think that good content is essential to get more influencers to link to you.
You cannot market to a person you don’t know. It is proven among all word-of-mouth marketing campaign that works better when you know your market. In fact, the more familiar a person is with you, the easier it is to market to them. Zoomph knows this. With this, they developed a platform that will allow you to peek into a wide array of audiences to see their analytics. The best part is that you can set up different analytics for every audience you serve. Aside from this, it also have a variety of free tools you can use such as Zindex which looks at the ranking of top brands, Trending Topics which looks at the top topics on Twitter and Facebook and Follower Analysis which look at Twitter communities. This gives you more of a reason to use this tool for your influencer marketing efforts.
Find Your Influence is as direct as its name. It is a platform that connects influencers with publishers. In its community, you’ll get to discover all the influencers that is the most relevant to your business. Then, you can pitch your business to them so that they can name their price. You can then launch a campaign and track the results afterwards. And you can do this in one platform. What I love is the studio add-on. This allows you to create more than just written content. You can also create video content as well.
Markerly is an influencer marketing network that allow you to connect with the brands that can bring you the most traffic, launch a campaign and measure your results. On top of this, the tool also has some CRM tools that you can use to keep track of the contact information of your target influencers.
46. Little Bird
Finding the right influencers is the hardest. With this, you need to tap into different influencer networks to find the right influencers to market to. Little Bird is an influencer platform that has been acquired by Sprinklr in 2016. It is an influencer research platform that includes market segmentation and social media analysis. It helps you to uncover the right influencers to market to by not only analyzing your topic but also looking for them on social media. When you visit the platform, you will need an account. It seems that the platform has closed itself from the public and you can only request an account nowadays.
The power to uncover influencers will be the power of your marketing efforts. If you don’t have the right influencers to market to, you’ll don’t know the direction that you should take. Fortunately, Outreachr gives you a direct-to-the-point website which allows you uncover influencers in a particular location as long as you supply the tool with some keywords. Location is limited to the UK, US, Germany, France, Australia and Italy. But even if that is the case, the results are highly relevant to your topic. You’ll find that the influencers are uncovered based on their content and their activities on social media.
Social Crawlytics is like an app version of BuzzSumo. It gives you all the most shared content in one platform. Why is this important? Well, it will really help you if you know what your market is sharing so that you can create similar content. On top of this, you can also choose to create content that is considerably better than the market. This will make it easier for influencers to link to you and promote you. These days, content is important. But it is in knowing the type of content that gets shares that will help you work smarter and not harder.
Did you know that the best marketers are your customers? This is because they have firsthand experience with your products and services and they are in the best position to vouch for what you can do. Aside from this, you can also reach out to influencers as your customers. If they liked your product, then the review will come naturally. In some cases, you don’t even have to ask the influencers to review your products for they will automatically do it for you.
Influitive is one such platform that connects brands with customers who are willing to become advocates of a product. Because it is a relationship that is based on a past purchase, the relationship is often stronger and the review is more authentic.
Looking for the best deals from the best brands? Then Dealspotr have you covered. This makes it a perfect place to have all brands and influencers in one place. The marketplace contains an array of deals and promos. But it can also be used as a tool to uncover some new influencers that you can market to.
What makes the tool special is its Influencer Score. Aside from listing deals, it is able to tank influencers based on their engagement, performance and other variables. From here, you’ll be able to view their score. The best part is that even micro-influencers are in the platform so that you can easily reach out to them.
Can you imagine what will happen if you combine the power of social media marketing with influencer marketing? You’ll find that you have a great opportunity to promote your website across social media by tapping the followers of existing influencers in your niche. Of course, this doesn’t come easily. Having great content is necessary if you want to get them to link to you. But if you work with an agency like Blerrp, things will just become a bit easier. Here’s the thing. Blerrp has been in the business for quite some time so they know what they are doing. They know what will grow big on social media platforms and they have the analytics to backup their claims. Working with them will help you reach out to more people than if you do it alone.
52. Come Round
Don’t know where to begin in your influencer marketing? Don’t worry. If you have a knowledgeable and experienced team by your side, then there’s no problem. Take Come Round for example. It is an influencer marketing company that started way back in 2009. Because of its early beginnings, it is able to get tons of influencers and content creators in one place. This gives you a community that is ready to promote your business. Aside from that, there’s also another thing that makes Come Round special. It is more than just your ordinary analytics tool. Its power lies in Nielsen research which powers its recommendations. This means that all the influencers that you’ll uncover is really tailored to your unique needs.
53. Boost Insider
Boost Insider is the influencer community for gamers. It has over 80,000 influencers for the online video gaming community which also includes celebrities and top online gamers. But if the top tier gamers is not what you’re looking for. The community also has tons of micro-influencers that you can promote to. The great thing about this is that it is niche-focused. This makes conversions and partnerships easier to generate.
54. Brains on Fire
Working for a good cause? No problem! There is also an influencer community for you. Brains on Fire is a viral marketing agency that is designed for non-profit organizations, foundations, social causes and socially-conscious startups. Its goal is simple. They will help you if you will also help the social good of the world. The agency specializes in storytelling and using emotion and soul in their content. The result is often something that people just cannot gloss over.
55. Animas Media
The problem with using softwares to search for influencers is that it often gives you influencers that is not as active or you fail to find the influencers that are most relevant to your brand. Well, Animas Media is different. It understands that every brand is different. With this, they make sure that the influencer campaign that you create is tailored to your brand. This way, no campaign is ever done in the same way. Plus, you get a nice mix of big and micro influencers to promote to.
There is a reason why big brands like HP, Sephora and GMC has used Collectively. It just plain works. This makes use of softwares so that you can find the influencers whose voice resonates the most with your brand.
If you want to get your influencer marketing done, you should get it done by nothing less than the best. With that, you have Evolve! – it is one of the leading social marketer and influencer marketing agency online. The key is in making the campaign natural. It is about creating attractive content and then getting influencers and enough social conversation about the brand. That’s how evolve works.
Have a company on India? The country has its own company for influencer marketing. It is called Dinfluencer and it stands for ‘Digital Influencer’. They connect brands with influencers and they do this by also engaging with the target market. This way, the chances for conversion is higher.
59. Engagement Labs
Engagement is essential in influencer marketing. But relying on online engagement alone may not be enough. After all, you can only do so much with social shares and online comments. Ultimately, it is the customer’s actions that matter. It doesn’t matter if they like your page. If they have not bought a single thing from your site, than that doesn’t really matter. With this, Engagement Labs have Total Social which combines online and offline analytics. This way, consumer behavior can be predicted in a more accurate fashion.
Based on Atlanta, Georgia, Fizz knows that your brand is only as good as how well your customers talk about you. But reviews can be greatly altered once influencers enter the picture. With this, Fizz employs a unique Word of Mouth marketing strategy to get your brand in front of your target market.
What do you think? Which tool do you like to try first? Tell me all about it below.