How to Install Facebook Pixel on Shopify

Why do you advertise?

You do it because you want people to know about your products and services.

But more than mere exposure, you want these people to act on what they see and buy.

People buy for many reasons. Some people buy products because they need them. Others buy for their comfort.

The same is true online. People have many reasons for visiting an online store and buying.

But the difference of online stores from offline stores is your ability to track the behavior of your buyer.

In a real store, behavior tracking can be done through a CCTV Camera. This tracking may give you some insights on what your customers think about your store. But it is qualitative. This means that you cannot quantify what you discover.

It is different in an online store. Tracking in an online store can be done with numbers. There are tools that can help you see how many visitors hovered over an ad, how many people visited it and how many people bought a certain product or service.

If you take these numbers into account, you can now predict the behavior of your website visitors to a certain extent.

This doesn’t apply to websites alone. You can also do this in social media websites.

Facebook is the leading social media website when it comes to ads. It has a built-in tool that it uses for tracking user behavior. This is called Facebook pixel. It is a Javascript code that looks into every person who responded to your ad and measures their actions that lead to a conversion.

Why Use Facebook Pixel

Facebook Pixel is available for free. Yet, many online business owners are not using it. Here are the things they may be missing.

It Gives You an Overview of Your Visitor’s Behavior

As I have stated earlier, Facebook Pixel is a tracking code. This shows you how people are responding to your ad. Since it is ad-specific rather than website-centric like Google Analytics, it gives you a whole new world of analytic numbers that you can use to adjust your campaign.

It is the Perfect Remarketing Tool

Remarketing refers to the process of finding existing customers and remarketing similar offers to them. You can only do this if you really know your visitors. Facebook Pixel allows you to do that. It will show you the specific pages that your target market visited.

It Allows You To Customize Your Approach

Since Facebook Pixel allows you to not only look at the behavior of your target market but also get to know some information about them as well (such as their age, location and interests), you can now customize your approach. You can now take all of this information into consideration when you create your ad.

For example, you can show items that are relevant to the category viewed by the user in your eCommerce website. This will make your ads more targeted and relevant.

How to Create a Facebook Pixel

Step 1: Click on PIxels from the Dropdown Menu.

In your Facebook Ads Manager, Click on ‘Pixels’ Under the Assets Column.

NOTE: Be sure that you are logged into your Facebook account that is connected with your Facebook ads. Else, the link will only take you to a login page.

Step 2: Click “Create a Pixel”

This page is pretty straightforward. All you need to do here is click ‘Create a Pixel’

Step 3: Name Your Pixel

Then, you’ll be asked to name your pixel. Every ad account can have ONE (1) pixel. Name it and click on the checkbox to agree to Facebook’s Pixel Terms.

Click ‘Next’ and you’re done. You will be taken to this page that will load your pixel.

Congratulations, you now have a Facebook pixel! Now, you just need to install it in your Shopify store. The next section will show you how.

How to Install Your Facebook Pixel in Your Shopify Store

Once the page loads, you will be taken to a page like the one below. You may be tempted to click on the second option to get the code. But what we need is the Facebook ID that we can get from the first option. Click ‘Use an Integration or Tag Manager’.

This will take you to this Window that shows you the different types of Integrations that you can do with Facebook Pixel. Click on Shopify.

Clicking on it will take you to this Window with instructions on how to install the Pixel on Shopify. From here, you can email the instructions to yourself or you can read on.

Before you waste your time watching all of the videos, you can just follow the fastest way to install your Facebook Pixel in Shopify.

Step 1: Look for Your Pixel ID

When you are in your Ads Manager Pixel Dashboard, you’ll see this bar on the upper right. This will contain your Pixel ID.

Copy the number. You will need it in step 2.

Step 2: In Shopify, go to “Online Store”

In the left menu, click on Online Store.

Step 3: Click on Preferences

Step 4: Scroll down to Facebook Pixel.

Paste your Facebook Pixel ID in this location and click ‘Save’ in the upper right corner of your dashboard.

That’s it!

Congratulations! You have successfully created and installed your Facebook Pixel in your Shopify store. It is not that hard really, I can say that the installation process is quite similar with Google Analytics. The only difference is that Facebook Pixel is not as explored as Google Analytics.

If you want to know more about your customers and you are not contented with the numbers that Google Analytics is giving you, you may want to install Facebook Pixel in your website. It integrates Facebook user profiles with website visitors allowing you to take a peek at the personal information (age, sex, location and interests) of your target market. This is a wealth of information for eCommerce websites like Shopify stores.

Marketing requires knowledge. But knowledge cannot be gained without research. Fortunately, we now have tools like Facebook Pixel to help us in our customer data gathering and tracking. It makes us better marketers and helps us understand our customers better.

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2 Response to "How to Install Facebook Pixel on Shopify"

  1. Comment From George Timson

    I never knew how important installing a facebook pixel was. It is a great way to get a true overview of user customers behaviors. The demographic info that it pulls is also very invaluable.

  2. Comment From Ian Flanigan

    This is is a great step by step guide. It has really made it super easy. Thanks guys.

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