The top app development companies are already well aware of the benefits of the Internet of Things. Digital marketing is another area of heightened awareness for the top app development companies. Now, these two elements can be combined to create enhanced digital marketing for clients all over the world. Now that every business process is governed by devices powered by the IoT, it is time for businesses to take proactive steps.
Hundreds of billions of devices will be connected to the Internet of Things within the next five to ten years. Millions of devices are already powered by the IoT in the present day. The top app development companies provide their clients with the tools that they need to get the most out of this ascendant technology. But how can businesses benefit from a digital marketing standpoint?
This is a sector that is going to experience numerous changes in the years to come. Since every device is going to be connected, this presents no shortage of digital marketing opportunities. Let's take a closer look at these opportunities and how they will affect businesses (and the top app development companies) going forward.
1. More Personal Insights From Business Customers
IoT systems offer the sort of insights that businesses used to spend countless hours trying to obtain. Since all of the consumer's choices and patterns are being recorded in one location, this makes life much easier for businesses that are looking to reach out to their target audience.
Receiving specific recommendations that allow a business to tailor their marketing efforts accordingly has never been easier and digital marketing is reaching new heights as a result.
2. Automated Digital Marketing Will Be The Way of the World
As digital marketing continues to change and shift, the top app development companies and their clients must make changes as needed. Instead of relying on manual forms of marketing, automated digital marketing will soon become the new normal.
Traditional marketers will be left in the dust when they continue to use older ideas and strategies. While these strategies may have worked well in the past, manual marketing causes companies to fall behind their more forward thinking competitors that focus their time and energy elsewhere.
3. Voice Searching Slated To Become The New Norm
As Google, Amazon and other major companies start to move towards voice searching, vocal assistants are becoming more and more popular. Typing in queries is now considered to be charmingly old school. The top app development companies are able to provide their clients with the tools that they need to get the most out of this digital marketing tactic.
Thanks to the connectivity that the Internet of Things has to offer, voice commands will always provide customers with the results that they are looking for. Devices that are run by AI are no longer in the distant future. They are very much a part of the present.
4. Personalized Ads
Everyone has had the experience of seeing ads that seem to be geared towards their specific wants and needs. We often find ourselves wondering how companies are able to gear ads to specific audience members. These types of ads will still continue to exist but the Internet of Things would cause a major shift.
Businesses that rely on pay per click advertising would not have the same level of manual control as before. Instead, businesses must learn to rely on artificial intelligence. Since most artificial intelligence is powered by the Internet of Things, digital marketing strategies would be influenced greatly.
5. More Real Time Audience Interaction
Netflix viewers are probably already well aware of the advancements that are being made in this regard. Black Mirror fans were given the chance to choose different options for different story lines. Now, various other apps are making the necessary adjustments.
Today's audience does not want to be boxed in. Instead of forcing audiences to make tough decisions on their own, virtual assistants will help them make that choice. Real time updates are also incredibly useful to those who wish to track the status of their packages and deliveries.
6. Online Spaces Becoming More Personalized
Personalization is a buzzword of the moment and it is easy to see why. Gone are the days when a company could rely on their target audiences to hang out in the same online spaces. Nowadays, no one wants to spend time searching for the things that they like online.
Younger target audiences that do not know life without the Internet simply want information provided to them directly. With the Internet of Things, businesses can simply draw from the user profile and deliver the desired information.
7. Increased Proliferation of On Demand Services
On demand services were not always easily accessible but thanks to the Internet of Things, that is finally changing. Constant connectivity is giving rise to more and more on demand services, forever changing the way that we do business. The companies that are willing to come up with appliances that remain compliant with the Internet of Things are in the best possible position to take advantage going forward.
The Internet of Things may have seemed like something out of a science fiction film to some but this technology is here to stay. This technology is going to be a game changer for businesses all over the world. Those who are slow to embrace the Internet of Things from a digital marketing standpoint risk falling further and further behind.
Assessing The Common Pitfalls Of Digital Marketing
When it comes to digital marketing and all of its forms, modern businesses are presented with a wide range of opportunities to reach out to their target audience. These options are designed to make life simpler and keep businesses of all sizes from over-reliance on a mobile app development company.
While an app development company can help in a variety of ways, businesses must be aware of the pitfalls that exist. In order to see a proper return on investment, it is important for a business owner to educate themselves on the following topics before meeting with an app development company:
Lack of Automation
One of the best aspects of digital marketing, social media marketing or e-mail marketing is the ability to automate posts and dispatches as needed. Some companies may fear that these posts will come across overly robotic to the target audience but when they are done correctly, they have a compounding effect. The customer wants to know that they can reach out to a company at any time and an app development company provides the necessary automation tools.
No Landing Pages
Landing pages are a key aspect of any digital marketing plan that is being drawn up. The best companies will create offers and provide contact forms. From there, this allows the company to nurture future customers. According to recent studies, a company's success is often tied to the number of landing pages that are available to them. More leads are generated by businesses with top notch landing pages.
Not Running Tests
A mobile app development company is always going to preach about the importance of running tests and for good reason. This is a pivotal aspect of any form of digital marketing. Sure, the copy might be fine and the design might look good. However, no business is ever going to be able to get the most out of their digital marketing strategy without taking the time to do some tests first.
Lack of Relevant Content
Whether a business is looking to get the most out of a generalized digital marketing campaign or they are looking to beef up their social media/e-mail marketing, relevant content is always king. No one is going to follow a social media page that is full of useless updates. No one is going to open e-mails that do not provide them with any sort of actionable content. People will unsubscribe and unfollow in these instances.
Unfocused From a Mobile Standpoint
This is where the assistance of a mobile app development company definitely comes into play. More than half of all web traffic is now derived from mobile devices. Digital marketing plans must be focused from a mobile standpoint. The tides have already shifted and the best businesses are already making the proper plans. No self respecting business can allow themselves to be left behind in these instances.
Not Placing The Sales Department In Position To Succeed
Every lead that is generated is not going to be a great one. Knowing the difference is key and this is where the sales department takes on added importance. Are they being placed in position to succeed? Some leads may be a poor fit. Companies that are looking to maximize their digital marketing success will take the time to examine each lead, to make sure that they are placing their sales department in position to win.
Slow To Follow Up
Follow ups need to take place quickly or they are not going to be as effective. Companies are now expecting to respond in real time and digital marketing is a key aspect of that equation. Twitter and Facebook offer companies the sort of venues that are required for immediate response. E-mail addresses can also be used in the same manner. A significant percentage of sales will go to vendors who are willing to reply first.
Failure To Tap Into Social Media
Social media is a great digital marketing tool...when it is being used properly. Are the posts that are being offered up truly informative? Is the content actually engaging? Automated posting does not always work as well on social media, unless the business is taking time to offer the necessary content. Don't make the mistake of assuming that potential customers want to see pictures of lunch or pets.
Blogs are still a great way for businesses to get the word out but they must be properly maintained in order for a company to experience true success. A blog must be updated regularly and offer helpful information to all those who stop by. This is how a company establishes themselves as a respected name in their chosen niche. Frequent blogging is sure to increase the return on investment.
Failure To Identify Target Audience
Too many businesses are willing to spread their digital marketing efforts over several channels, as opposed to taking the time to properly identify their audience. A younger audience may be more likely to respond to promotions that are centered around Snapchat or Instagram. Older audience members are more likely to be found on Facebook. It behooves a business to do the proper research before dedicating any valuable resources.
By taking the time to learn more about the aforementioned issues, a company is able to not only maximize their ROI but also position themselves for future success. Don't worry if these pitfalls have already occurred. Digital marketing offers companies the chance to change course at any time and reach their true potential!
Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.