After creating your Squarespace website, you might begin to wonder what the next step is. There are many ways to promote your site and get the needed traffic and sales. However, many don’t know how to get on, or better yet, promote their platform. They are not a hard nut to crack; they are easy to implement. Here are 20 ways you can use to promote your platform and get a satisfactory result. It’s also best to know how to get affiliates.
Table of Contents
- 1Create A Referral Program
- 2Through Backlinks
- 3Create A Blog
- 4SEO Optimization
- 5Get Influencers
- 6Guest Blogging
- 7Publish A Book
- 8Support A Cause
- 9Pimp Your Social Handles
- 10Utilize Facebook Groups
- 11Discounts and Giveaways
- 12Email Marketing
- 13Ask For Vlogger Review
- 14Advertise Your Website
- 15Observe your Competitors
- 16Stand Out from The Crowd
- 17Use Upsell Strategies
- 18Great Customer Support
- 19Use Infographics
- 20Tell A Great Story
One of the most effective ways to promote your Squarespace website is to indulge in a referral program. Amazon Prime used this unique strategy, and they were able to amass over 50 million users in one month. So, getting your website to buzz is easy with referral program. However, you have some works to do in that regard. There are numerous referral program platforms on the internet, and one of the most reputable is Osiaffiliate.com. This great site offers a 15 days trial, and within minutes, you already have an account and ready to go. Referral program is a strategy you mustn’t overlook if you want to promote your website
When it comes to promoting your platform, there are over 101 ways to go about that. But by allowing powerful websites or blogs link to your platform, you will be creating quality backlinks that convince search engines that your site is reputable and resourceful. Search engine giant like Google uses backlinks as one of its major ranking factors and keeping your game tight in that aspect is key to success. There are millions of websites on the internet, but what sets you aside from the rest is the backlinks that your site will amass.
According to research, websites with a blog section tends to perform wonderfully on search engines compared to sites that don’t. These sites with a blog section often make updates, which can be relevant to visitors and potential customers. Also, it is a unique way to inject some lucrative keywords which can make your website appear on search results. A blog section is a vital element your Squarespace website mustn’t miss. It is a promotional tactic you will grow to cherish.
People often envision SEO as a technical endeavor. Well, that is not the case. To better understand SEO, you need to see search engines are a machine and not a human. It merely crawls your platform and understands what it is all about through keywords. When users type related keywords on a search box, Google ranks websites based on these keywords. What determines your ranking compared to other platforms with the same keywords is how you implement them, and backlinks. Furthermore, the word count, media, mobile page speed, etc. will determine where your page falls on the ranking.
Influencers could be celebrities or perhaps, public figures with huge followings on their social media handle. To promote your Squarespace website, you need to discover your niche and connect with influencers. If perhaps you run an eCommerce platform, you can send out samples to influencers for a review. Although some influencers prefer you pay a few bucks to promote your platform on their social handle. Making sure you use authority figures is one of the reliable ways to promote your Squarespace site and get thousands of visitors every day.
Guest blogging is one of the most reliable ways to get backlinks and possibly, get your site in front of a new audience. It is like killing two birds with one stone. You get massive traffic and a juicy link that Google would love. If you have not been incorporating guest blogging as part of your marketing or promotional strategy, then now is time to do so.
Should you publish a book? Well, that depends on your niche and audience. But by writing a book, you establish yourself as an authority in your niche. As thus, gain some reputation. Not only does this buff up your presence and authority, but you also get mentioned in numerous sources and publications. By writing a book, you are bringing your site to the world and, consequently, promote your website and make money. One way to go about this is to compile all the articles on your platform. Maybe write a guide or tutorial that would benefit your visitors.
Another way to promote your platform is to support a cause. It could be investing 6% of sales to a charity transition, or perhaps making some donation toward the Amazon Rainforest Fire Outbreak. These causes are what helps you to connect emotionally to potential visitors. If they are your target audience, converting many becomes very easy. By supporting causes that evoke emotion, it would instantly lighten people’s hearts and compel them to buy from you. This strategy is worth giving a try if you want to promote your Squarespace website. Do you know any cause that you can support?
We’re in the era of social media, so you must ensure all your social handles are up and running. Social platforms like Facebook, Instagram, Pinterest, and Twitter are awesome places to promote your Squarespace website. Instagram, for instance, is a reliable place where you can promote your platforms using rich hashtags. By using the right hashtags and quality photos, you will be able to make your platform visible to thousands of potential visitors. Furthermore, you can also run targeted ads both on Facebook and Instagram.
There are thousands of groups on Facebook. The key is to find a group that falls under your niche and joins. Take note that these platforms have rules which you must adhere to for the best result. When you fail to comply, the admins might kick you out of the group. By collaborating with a member of these groups, you will be able to connect and also promote your websites. However, when you start spamming these groups, you will be blocked by a Facebook spam bot. The key is to ensure your content is quality and resourceful. When your contents are of high-quality, getting people to interact with your posts becomes easy peasy.
Another strategy that often works is to give users giveaways or discounts. To make it more effective, integrating a countdown will create an urgency that would make them act immediately. It is a psychological tool eCommerce owner use to boost sales and convert visitors to customers. One of the most common types is usually “Buy one, get one free” campaign. When you understand your potential customers and how they behave, you will be able to use that to your advantage.
Email marketing is still one of the most reliable ways to promote your Squarespace website. Immediately you have a website, don’t hesitate to start collecting email address of your visitors. There are many ways to go about this. First is by offering something free, with subscription as a requirement. Do this well, and you will be getting hundreds of signups depending on your website traffic. Additionally, it provides an avenue where you can follow up on abandoned carts and upsell some products. There are many email marketing software that you can use to make this happen, and most of them aren’t free.
YouTube gets billions of views every day and can be a perfect source for your Squarespace website promotion. All you need is to discover a channel under your niche. When you do that, look for ways to feature your website. Although most vloggers would require some bucks to promote your website, some might just need a sample of your products. Aside from getting reviews from vloggers, you can also create a YouTube channel where you talk about your website and what if offers. Many webmasters used this strategy to skyrocket the website to an enviable height.
There are many advertising platforms that you can utilize to get your Squarespace website out there. You can use Google AdWords, Facebook, Twitter, or even related websites or blogs. The plan is to get your website exposed to potential visitors and possibly, customers. Most of these platforms pay by PPC, while some pay by impression. Discover the platform that fits and leverage its potentials. When done well, you will be getting tons of sales and traffic to your website. Which advertising platform do you think is best?
Another way to promote your Squarespace website is to observe what your competitors are doing and improve on them. That way, you utilize their strength and strategies. One of the ways to do this is to research the keywords of your competitors. There are numerous tools that you can use to make that possible. one of them is SEMrush and Ahrefs. These tools would expose the nature of links pointing toward your competitors and give you an idea of how to beat them. it would also help when building backlinks for your platform. By understanding what your competitors are doing, you’ll be able to do something better and possibly, outrank them on search engines.
One thing that distinguishes your website from your competitors is your brand and vision. Since you’re in a creative industry, you need to stand out for something unique. That way, your potential visitors or customers would be able to identify with your platform easily. Your services and products must be unique and great for the target audience. By being better than your competitors’ products and services, you will be able to stand out.
When it comes to marketing strategies, there are numerous ways to go about it. One of them is upselling. It simply means trying to sell more to customers, which doesn’t come with a huge price margin. You do this by listing some products as recommended or related products. You can also use email marketing to execute this strategy without hurdles. When you do this well, you will be boosting your average order value for 100%. Amazon used this marketing strategy, and it got the company double sales within one month of implementation. Do this well, and you will be banking high on your website.
It might not seem like a big deal, but your customer support service will determine the success of your Squarespace website. When you give a swift response to customers compliant and issues, you will be able to stand out from other competitors and possibly, attract more visitors to your site. Sadly, many don’t take customer support to be paramount. If you want to soar to a high height, you mustn’t joke with this. Who knows, it might be the only difference that would set you aside from headstrong competitors.
Infographics are amazing elements you can use to make your contents stand out. The best part is, you’re sending a quality signal to search engines like Google that your site contents are top-notch and high-quality. When other sites or platforms use your infographic, it becomes a source of backlinks and exposure to your Squarespace website. If you aren’t a good graphic designer, or perhaps don’t have the necessary tools, you can always source for talents on Fiverr or Upwork. The prices can range from $5 to $300, depending on your budget.
Many people often feel drawn to stories. The one that plays on their emotion always spill the most result. If your platform, products, or services has no story behind them, then invent one. A story that evokes strong emotions and struggles often work best. Let’s take Coca-Cola, for example. The rich and motivating story of this company triggered emotions all around the world, as many public orators and public speakers use them to motivate their audience. When you hear about Coca-Cola, you understand that anything is possible. By backing your cause with a great story that people can relate to, you end up converting visitors to customers. With that, seeing positive results in your endeavor becomes easy peasy.