Promoting your WooCommerce store isn’t a hard nut to crack. Everything you need to make this very possible is on this page. The problem, however, is implementing the technique as they will ensure you pull it off at the end of the day. Although all methods might not work for you. The trick is to discover one that proves the most result and stick to it. Here are 20 ways you can leverage to promote your WooCommerce.
1. Affiliate Marketing
Affiliate marketing is the backbone of numerous eCommerce stores on the internet. The model is pretty simple. You create a mutually beneficial program that rewards visitors when they refer new visitors to your platform. To make that happen, you need to work with a reliable referral software. That is where OSI Affiliate software comes in. OSI Affiliate Software is one of the best when it comes to affiliate marketing. They ensure you get tons of traffic, boost sales, increase customer base, and, most of all, promote your brand. If you want to get the best from affiliate marketing, then you shouldn’t hesitate to use OSI Affiliate Software.
2. Discover Long-Tail Keywords
When you’re delving into the eCommerce industry, one thing you need to understand is that the competition is pretty intense. In that case, you need to discover untapped keywords that you can use to rank your product pages. One of the most common tools used by eCommerce tycoons is KWFinder and Google Keyword Planner. With these tools, you can discover keywords that are very easy to rank. If your business is about “Bed Lamps.” Optimizing your posts for bed lamps might not be an intelligent decision. The websites ranking for these specific keywords are pretty grounded in SEO. As a new business, the trick is to use long-tail keywords. Instead of optimizing for “Bed Lamps,” you can target “Bed lamps in Alaska.” That way, you make your post more specific and targeted.
3. Utilize Social Media
Social media marketing is still very alive and kicking. There are many sponsored posts that you often come across while on these platforms. The trick is simple, to spare a few bucks and promote your WooCommerce store. With platforms like Facebook, you can create a page for your business and boost the post for potential customers to act. That is not all; Instagram is also another famous arena that you can utilize to promote your eCommerce store without any hurdles. If you want to skyrocket the growth of your eCommerce store, then you don’t have to ever scrap out social media marketing out of your promotion strategy.
4. Offer Discounts
Another great way through which you can promote your WooCommerce store is to offer incredible discounts that would blow potential customers away. However, that doesn’t mean you should give up your profit. You must be very creative with this technique. Only offer what you can lose without it having to affect the progress of your store. For example, you can slash your high-priced products by 15% more. The percentage to which you cut your product price lies in the financial strength of your store. Do this well, and the name of your store would be on the lips of every potential customer.
Another exciting way to promote your eCommerce store is to capture the email of your visitors the moment they visit your site. There are many tricks you can use to go about this technique. Firstly, you might need to offer something in exchange. It could be offering a discount in exchange for their email address. Perhaps, you can provide a free eBook to anyone who subscribes using their email address. Discover the technique that will work and stick to it. When you succeed in building a massive email list, you will discover how easy it is to drive traffic and promote your WooCommerce store.
6. Occasional Notifications
In the eCommerce industry, you always need to keep your customers updated with the latest happenings. It could be notification of a new product, a discounted product, or perhaps an upcoming massive event. Such occasional notification is just another way to promote your store and keep your customers coming back. Aside from promoting your business, you will be able to drive traffic too. You see, it is like killing two birds with one stone. The result of this technique is mind-blowing. The only barrier is the format of your email. The more personalized it appears, the more your recipients would be able to take action.
7. Offline Promotion
Although you run an online business, that doesn’t mean you should overlook offline opportunities. The fact is, your potential customers are everywhere. They are in the park, in church, in school, and on the road. Take charge of billboards, posters, complimentary cards, magazines, and newspapers. These offline strategies are one of the most effective ways through which you can promote your WooCommerce store. Other proven ways could be a branded T-shirt that you can give out as a freebie. As they wear your branded T-shirt, they will be indirectly promoting your business.
8. Create A Blog
If you want to promote your eCommerce store, then you need to start building a community. It might sound a little off, but it is one of the vital elements that would skyrocket your WooCommerce store. However, you need to have original content on your blog section to have the needed results. Trashy or plagiarized content wouldn’t get you anywhere close to your envisioned dream. Aside from helping you create a community, a blog section helps you to inject more lucrative keywords that would make your store to perform very well on a search engine. Cool, right? If you lack the writing skills, then you can invest in freelance writers and have them craft beautiful articles for your blog
9. Try Your Luck With Influencers
There are great individuals in your industry who have huge followers on their social handles. These are people whose opinion counts and held in high esteem. What do you think would happen if they give a shoutout about your products and services? No doubt, it would boom your WooCommerce store before you could even say, Jack Robinson. Many of them would take a sample as payment, while some would demand you pay them in cash. Whichever one they prefer, don’t hesitate to leverage the influence of an influencer.
10. Get Featured On Mainstream Media
Numerous TV shows often feature small businesses for exposure purposes. Although most of these programs are not free, it is an avenue through which you can use to promote your eCommerce store and boost sales. Another medium is to contact some media writers to feature your business. There is nothing to lose with such a unique strategy, but you have everything to gain.
11. Guest Blogging
Guest blogging is still an efficient technique that you can use to promote your store. However, guest blog for an authority website, not some kind of mushroom blog that would end up hurting your SEO. The website needs to have a strong domain authority with lots of followers. That way, you’re certain that your post would get the necessary exposure. Additionally, you will be able to get a quality link putting to your WooCommerce store. In other words, you end up killing many birds with one stone.
12. Create A Video Tutorial
Sometimes, buyers want to get a peek behind the scenes. They want to know how you create your products and might be motivated to do the same. Create something inspiring and post on YouTube. It will surprise you how such a little gesture can inspire your customers. They feel inspired and emotionally attached to your business. It is the route through which loyal customers are born. You can also post it on your Instagram handle. The story section is an amazing place to do this.
13. Publish A Book
Within your first six months in the eCommerce business, you should be able to publish a book. That way, you establish your business as an authority. Furthermore, you will be able to promote your business and get it in front of potential audiences. A book has a way of immortalizing your business in the industry. It is a proven way to establish your expertise and worth in the industry. When customers deal with your business, they do that with confidence since they already trust you.
14. PPC Marketing
Spending some bucks to run a PPC marketing campaign might seem scary. Well, that is the risk you have to take if you want to promote your business and boost sales. One of the most reliable PPC programs is Google AdWords. With this, you can get your product on the front page of Google for your target keywords. You can customize the geographic location of the ads, the age groups, and interest. That way, you will be able to create a targeted ad campaign that converts. So, step out from your comfort zone and run a PPC marketing program.
15. Support a Cause or Event
There are some causes which you will support, and it will serve as an indirect promotional tactic. You can sponsor a program for the blind or the orphans. Through this kind of support, your business will be able to connect emotionally to potential audiences. That is not all; you can also support significant events that your potential customers value a lot. It could be a football event, a talent hunt competition and so on.
16. Use Infographics
Almost everyone loves visually appealing content. With an infographic, you will be able to promote your WooCommerce store, since many people will be willing to link to it. According to a study, infographic tends to have more social shares compared to text or videos. If you don’t have any graphic design skills, you can hire someone on Upwork or Fiverr to help design one for a few bucks.
17. Get Some Bloggers To Feature You
Many bloggers in your niche blogs about your products and what the industry stands for. Make a list and write down all their URL. Then contact each blogger and make an excellent pitch that would get them to feature you. One of the things that often works is having a fantastic story or information to share.
18. Seller’s Collaboration
Many sellers indulge in this, and the result is often mind-blowing. The trick is simple. To do this, contact a seller who sells a different product, but somewhat like what you cover. That way, you will be able to get your product in front of a new audience. With this strategy, you will be able to close the sale without sweating.
19. Learn From Your Competitors
Your competitors are in business to succeed, so they are probably hustling around with their unique strategies. To promote your WooCommerce store, you need to learn about the tricks of your competitors. Through this, you might be able to learn a few things from them, even discover their weaknesses and leverage on them. When you learn from them and improve on their flaws, you will be able to beat them without moving a fist. There are many tools that you can use to make this happen. One of them is SEMrush. What this tool does is to expose the backlinks and keywords of your competitors. This information will guide you into creating one that beats them.
20. Instagram Keywords
If you already have a store on Instagram, then you need to experiment on the keyword aspect of this incredible platform. They are a literary goldmine. All you have to do is use hashtags that relate to your industry. There are also some hashtag generators that you can use in case you have no idea about hashtags. They are free to use and can do fantastically well in getting your store in front of potential customers. If you’re yet to start harnessing the power of Instagram hashtags, then you are missing a lot in terms of traffic and exposure.