How To Use A Referral Program To Boost Your Shopify Sales This Black Friday

Black Friday is the optimal time to get an influx of sales. People want to snag up any deals they can before the last few weeks of Christmas. After settling down with their families, they want to rush out the door in the wee hours of the morning to save tons of money. For the people that like to avoid crowds, getting online is the name of the game. Why not get that piece of the pie for yourself? You can have an eCommerce store and set up a referral program to rake in Shopify sales. In a sense, you bring the market to you. It’s beneficial, because people will take the time to go through your site to purchase something. Look below to see how you can set up your own referral program for Black Friday.

Before we get into creating your own referral program, we’ll go into tips to help your eCommerce store get ready for Black Friday.

1. Create a Black Friday Email Marketing Blast to Customers

One of the best things to do is to get on it early. You can begin your campaign a couple of weeks before your actual Black Friday sale starts. When you’re able to strategize and get a leg up on your competition a few weeks before everybody joins the bandwagon, it’s a great way to fill the void in the market. Not to mention, you can test out some things and find out what works best to maximize your sales. Here are a couple of ways to get your point across:

Make Your Subject Line Stand Out

When it comes to getting someone’s attention, the subject area is the perfect place to put in a catchy one-liner. Your audience periodically checks their email, so you need to make sure that your message catches their eye immediately.

The Right Timing

Think about your market. Remember, there are 24 different time-zones. If you have an American audience, you have Hawaii, Alaska, Pacific, Mountain, Central, and Eastern time zones. Think of the peak times of sending your email out. Also, you should consider segmenting your emails to cater to specific time slots.

Split Up Your Audience

You may already have a stable audience in place. However, you need to develop a different strategy for the new audience.

You can give discounts and freebies to your past audience to show you care.

For your new audience, a limited-time offer can help you get some sales in and keep them interested from the start.

2. Make Sure You Develop a Year-Long Landing Page

While it’s a good idea to create a distinctive page, you focus on the long-term value. How can you make a page that’s going to last the whole year? Think of taking the Black Friday market each quarter. When you’re thinking of doing this, consider a few things to help make this tactic better:

Have The Template Look Great on Any Device

Remember that you’re not only making a page for people on desktops and laptops. You need to ensure that you also cater to the mobile audience. More and more people use a tablet or phone to look at content. If it doesn’t load well on their mobile device, they’ll quickly exit to the next page (often your competitor). You don’t want the bounce rate to increase, because it’ll affect your authority in that particular niche.

Easy Access to a Subscriber Button

Always make sure that it’s easy to either sign-up or subscribe to your site. Sometimes your prospects want to shop around for the best deal. Make sure your sign-up button is not only easy to click, but the process is simple, as well. Additionally, it’s an excellent tactic to keep them aware of any upcoming sales.

Keep It Relevant All-Year

Don’t just focus on the Black Friday and Cyber Monday crowd. When you have evergreen content, that makes for a more consistent site. Additionally, you won’t have to put in as much work when it comes to promoting the holiday season.

3. Take Advantage of Social Media Promotion

One of the most important things to do is to interact with your audience. Social media gives you two advantages: speaking directly to your audience and knowing about how different trends affect the market. There are a few ways to help you take advantage of your social media campaign:

Timing Is Key

Always think of the best time to post on your social media networks. Not only think of the general peaks but try to find out when your followers are most active

Be Interactive

Whether it’s creating a livestream or answering questions directly on your social media page, it’s essential to engage with your clientele. People take offense when you don’t answer them immediately.


With all the great content you develop, it’s essential to get your audience to the next step. You want them to go to your product and buy it. That’s why you need the right words, such as “Visit our site for more details” or “click here for 40% off”.

4. Use Good Discounts for Upselling and Cross-Selling Products

When it comes to marketing, there’s nothing like upselling and cross-selling products. You want items to complement each other well. For example, if you have an eCommerce store that sells cell phones, you want all the accessories to go with the item. You can sell everything for a discount. Not only is this effective for gaining more sales, but you can get rid of your inventory to make way for new things.

Write Content That’s Valuable

It’s vital to have content that gives your customers value. If you offer something in the message, make sure that everything is crystal clear.

Take Advantage of the Fear of Missing Out (FOMO)

You can say that the item is close to selling out or create a timed offer to increase the demand for your product. Let’s say that you have a weekend sale and everything is 50% off. You can decrease the discount amount each day until the end of your sale. When you create these limits, it’ll get more customers to buy immediately.

5. Amp Up Your Referral Program

A quality referral program can make or break your eCommerce store. When you have people in your corner that genuinely believe in your brand, that’s a powerful asset to have on your side. People tend to respect someone else’s opinion when it comes to purchasing a product from a site. Here are a few tips to help you increase your efforts on this platform:

Make an Attractive Incentive

You want to ensure that not only is the incentive appealing to your audience, but it’s also profitable. You can create a poll to see what type of motivation your supporters enjoy. It’ll be a better way to draw them in to help you make your brand more prominent.

Set an Expiration Date for the Reward

Deadlines are essential not only to create more structure but to keep things moving forward. You want active supporters that make moves for your company. When you have a team that draws in leads and sales, it’ll be more beneficial for all people across the board.

Keep It Viral

It’s not enough that you’re talking about the brand. You want others to spread the message because that speaks volumes. With each tweet, share, or reply to your content, that only draws more attention to what you have to offer.

Now you’re ready to create a referral program.

Step 1: Pick Your Affiliate Software and Log In

It can be challenging to create an excellent referral program, but going through a step-by-step process makes it more accessible. OSI Affiliate Software can help you make this more manageable. Place all of your details in the admin section.

Start by setting up the software.

Step 2: Software Set-Up

Go to the dashboard and click the choice that says, “Get Thank You Page Code.”

Step 3: Click Get Thank You Page Code

Go to “Get Thank You Page Code.” Select the choices within the drop-down list.

Step 4: Select the Shopping Cart

Find out what shopping cart will be a nice one for your online store. A Shopify cart is an excellent choice for your eCommerce store.

The great thing is this process only takes a few moments. Look at the code here and just copy and paste it. It’ll be easy to follow through the integration process by looking at step 1 in the image above:

To integrate sale tracking with Shopify, you should do the following steps.

  1. Login to your Shopify admin panel.
  2. Now to add the sales tracking code, click the “Settings” link on the left navigation and then click “Checkout.”
  3. Scroll down to the section called “Additional Content & Scripts.”

Copy the full code here:



If you need something that isn’t listed here, select the general option.

Step 5: Choose the General Option

Here’s the general code:

Add the following code below to the “thank you page” for your shopping cart. The code should be added right above the tag.


Transaction =  populated with the transaction id or order id for this order.

Amount = populated with the amount for this order.

Let someone on the staff know what type of cart you have in place, so make the right changes to move things forward.

You can now request to get help for integration.

Step 6: Put in a Ticket for Free Help Request

Head to the bottom of the dashboard and click free one on one help. Request Free Setup. You’ll be able to submit a ticket to get the help you need for going about making the right integration.

Step 7: Add the Link to the Affiliate Sign Up Page

Click sign up page

Head to the link of the sign-up.

If you decide to want to get a preview of how it looks, you can click on the visit button.

Make changes to the logo and everything. At this point, you’ll head to the customize option.

From here, go ahead and enter the text. You can choose a specific look, depending on your set-up. Maybe you want left text or right text alignment for your site. Think of how you can custom everything from the logo and the general feel of your page. Set everything from the commission percentage, and all relevant information.

Step 8: Customize the Form Fields

You can see there’s a helpful list of registration fields. You can keep it simple or go to the edit button to make everything full.

You can preview everything to see if you need to make any changes.

Now you’re ready to proceed with your store. Do a test run to see if everything works properly.

With these steps in place, you’ll be able to create a referral program to help you get more Shopify sales for Black Friday. What are some tactics you use for your referral program? Please drop a note below.

6 Response to "How To Use A Referral Program To Boost Your Shopify Sales This Black Friday"

  1. Comment From Phillip Moore

    Black Friday is one of the best times to gain sales in the fourth quarter of the year. I think it’s always good to have a keen strategy to amplify your reach.

  2. Comment From Famke Taylor

    I needed a more effective marketing strategy for my organic tea product. By developing a referral marketing system, I was able to increase my traffic and sales.

  3. Comment From Christina Reeves

    The holiday season is a frantic time for personal and professional life. I found it easier to work with customers by creating a Black Friday email blast to see who enjoyed a specific type of product line.

  4. Comment From Hank Rockland

    Timing is everything when it comes to marketing. Since my audience is worldwide, I would send different tweets or notifications out at different times to reach a wider audience.

  5. Comment From Josiah Lee

    Having a good color scheme can make your site look more appealing. Not only did I make sure to have a great theme for Black Friday, but I made it a point to last until the new year.

  6. Comment From Arnold Wong

    I thought it was important to have good bundle deals for the holiday season. Not only am I making more profits, I’m able to clear my inventory much quicker.

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