Storytelling is a great X-Factor to have in your marketing. While it's great to have the right product or service, and people need to relate to you and your company. Some people are able to break through the mold by using their circumstances as motivation. This makes the reward so much sweeter at the end of the day. Additionally, it shows that not everything is perfect. Sometimes, it takes a particular situation to get to that next point, even in a successful business. With that being said, here are 8 different stories in regards to marketing.
1. Convenience in Finding the Right Fit
Taylor Stitch has an interesting story. Three people wanted to create a great shirt that not only fit well, but allowed them to do multiple things such as: taking a bike ride, going to the office, or even an after work dinner with some friends. This after college motif seems to work very well for the older crowd, but they modified to appeal for the 18-25 year old demographic to target their behavior as well. In fact, they take an approach with that brand by saying, “share our passion, and own our mistakes.”
This is how everything started. It began with a Shopify store in 2008 and now they've developed it into multiple retail stores in the San Francisco area. From this small dream and store, they’ve grown to sell in retail stores in the San Francisco area. They are all about the community, because they want their supporters to share those experience to help create a more interactive forum. From this type of integrity and feel, they were able to exceed $1.5 million in revenue from just a few months of being available.
This is an inspiring story, because it started with a 17-year old, Jonah, who had a passion for timepieces. He clearly showed that age is a number, and that the true attention to detail and convenience is all that's needed. He showed while it’s great to have an expensive watch, you don't need to a fortune to get a quality piece with a great design, fit, and feel. He showed through his young prowess that you can go from 0-60 with the right mindset. As a result, he was able to transform a store that made $0 most days into a brand that received $13,500 in revenue in less than a year.
Although the road was a bit rough , he adapted and found the golden rule: you have to think about adding value to the customer’s life. From this point, he gradually sold $300-400 worth of product on a daily basis.This slow and steady approach allowed him to feel the market and learn from his previous mistakes. He was able to write better copy and sales letters in order to attract his intended target audience. At such a young age, he turned his idea and interest into a growing brand that extends outside of the U.S.
This is a great story, because it shows the common problem that happens with people that travel. It started with two globetrotters who wanted to take a more convenient route to packing travel gear. Packing and carrying bags certainly bring a necessary evil. However, they found the experience can be a much more positive one.
How did everything start? Simple.
While taking trips and noticed how uncomfortable it was to carry and pack things, they decided to create an all-purpose bag. Additionally, their target audience supported them financially and they created a kickstarter that gave them over $700,000 from 2,400+ people (their initial goal was $10,000). This also shows the value in actually caring about a specific cause that will help people, not just making dollars at the end of the day. If you take a look at their about us section, they truly speak from the perspective of someone who regularly scrolls the planet.
For example, they go into a few of the main problems of someone traveling:
Packing a bag that’s not fit for a specific purpose is a waste of time.
Also, it’s inconvenient when you go through airport security. You’re under pressure to find the right places to pack things, especially if you come back with duty-free items that need to be checked.
As a result, they want to provide convenience and style with their bags. It's about making the traveler happy and creating a great bag to help with packing, carrying, and taking things out of it in an easy manner. This focus on quality has enabled them to develop a great store.
2. Passion, Purpose, and Fulfillment
This is a very unique on handbags and other accessories. It all started when she was unfilled with the financial sector of her life. While it was great for her parents, she desired more. She began on an unhealthy spiral down to it affecting her family. However, when she had a baby on the way - it all changed. Her husband (boyfriend at the time of the brand’s inception) encouraged her to chase the goals she had. She became more passionate about healing by taking Zen Shiatsu.
A few months after her child was born, she came to an epiphany while holding her baby. If only things could be a bit more convenient with caring for a child, things would free up immediately. It was at the moment that she was looking for her keys to leave the house, and thought of a better diaper bag. The couple started out small with little retail stores here and there. However, they’ve grown to over 400 different outlets. Also, they've successfully expanded their online store, and it accounts for 25% off total sales. On the plus side, the profit margin was a lot higher due to the direct to consumer approach with the Shopify store.
You might be thinking “Popcorn? What’s so special about that? Might be great to go with the new Avengers movie.”
Well, for this group, it’s all in the purpose . Of course, Popcorn is a great snack when you're binge watching on Netflix or need a quick fix when you're out and about all day. The only thing is that the butter and added flavoring tends to make this an unhealthy snack. However, Pipsnacks found earlier that they were able to cultivate something healthier due to their special kernels, which makes it a bit more appealing to those more conscious of what they put in the body. You can sit through your favorite show and indulge a bit more guilt-free. That’s when they decided to do mini popcorn (Pipcorn).
Before we get into the story, they have been successful with launching their brand due to securing a Shark Tank investment of $200,000 in 2013. How did everything start? Well, it began when Jeff helped his sister, Jen, move to another apartment back in 2010. The interesting thing is Jen had some unique kernels, which she heated up and it ended becoming one of the tastiest batches of popcorn, period. The initial investment from Shark Tank, jump started their mini popcorn idea into a craze that has made millions of dollars in revenues. A few key advantages of the popcorn is it doesn't put stress on the teeth when chewing and it's much better for the stomach. Although it has organic butter ghee and cheese as flavors, the rest are gluten-free. This is perfect for those that want a more vegan selection when it comes to popcorn. You can find these products at Target, Whole Foods, Wegmans, and other retail stores. Their story of just taste, comfort, and health turned a passion into a very successful online store as well.
Health is one of those driving factors that is the key to a good life. All the money in the world doesn't beat becoming a better “You”. However, getting the right workout clothes look dull or they just don't suit the body. It's amazing out just a small team of people were able to find the right balance between fashion and function.
This began as a fitness and apparel brand in the UK with just some high-schoolers in 2012. Ben Francis and his friends began a screen printing operation in the garage, which has grown consistently since then. The story is all about humble beginnings, because what was once small has grown into one of the most recognizable fitness brands on the planet. In fact, it has built such as an expansive community to over 5 million people engaged to their company over social media. Not to mention, It’s featured in over 131 different countries across the globe.
They’ve been able to sustain their brand growth by keeping focus on producing innovative, effective performance wear and an ever-expanding social presence, and above all a commitment to the Gymshark vision:
Before there is an action, there is an idea. This has truly enabled them to keep their friendship together and business. A few of the core values of the company include:
Family - Our community of athletes, artists and visionaries stretch all the way across the globe. We are a family of like-minded individuals working to bring our respective visions to life.
Progression - Our products exist at the intersect of engineering and art. To remain at the forefront of both, we need to be fearlessly progressive and consistently future-conscious. We are not future-proof. We are the future.
Vision - In everything we do, be true to our own vision and respectful of others. We are here to bring ideas to life. There is no idea too big, or too small.
3. Making a Dream Become Reality
This is a unique story, because this is a day and age for more women empowerment. The founder of the company, Debbie Sterling, got inspired early on by her high school Math teacher to pursue engineering in college. She found that there was a void to be filled due to the lack of women in the program. She was able to put her creativity and mechanical background together for form creativity toys to spark the mind of young people and help sway them to be future engineers. This will help get young women to enjoy a fun and educational approach to engineering. All the while, it'll help get their minds working early to think outside of the box. In 2013, the toys and books were making $300K on the Shopify store. Since that time, the brand has expanded into multiple apps, games, videos, and even tutorials/vlogs on their YouTube channel.
This is brand with a very unique approach. The story is basically: just because you're an adult doesn't mean you give up on your imagination and internal youth. It started out with a simple date between Rosie and Josh to Willy Wonka Factory. After enjoying some of the festivities, they thought, “Why should kids have all the fun?”
They were able to turn their “young at heart” kind of mindset into a brand for the adults. They’ve tested thousands of different candies in order to create the perfect, grown-up sweet tooth boutique. You can get gifts that look classy but fun as well. For example, you can get champagne gummy bears, which is great for your Mother’s Day brunch. They have non-alcoholic gummy bears as well for those that are a bit more health-conscious.
The kid in them enjoys not only the taste, but colorful and warming packaging. It truly goes to show that quality is still the root to great sales. This was able to get so much steam due to Mark Zuckerberg personally selecting Sugarfina as a Facebook gift vendor back in 2012. As a result, they were able to get $120,000 in revenue for their first year. Just a couple years after that, they secured $3 million in revenue. This is a company that continues to have great growth with their ecommerce site and boutique stores in different areas.
If you're looking to get inspired to create your own ecommerce store, this small list shows that you can take a little idea and expand upon. Everyone has their own unique story that has led them to create a market or niche that has not been previously filled. It doesn't matter your age, background, or marital status, everyone has perspective to tell. At the end of the day, you want to make sure to provide the most value possible with anything you intend to sell. This will help you sustain a long-term business with slow and consistent growth. What kind of storytelling marketing experiences do you follow? Do you have any of your own to share? Please let us know your feedback below.