Video Marketing: Get Your Message Across

Do you have a website? Maybe thus far in your online journey you have stuck to simply text and photos to promote your company. Have you ever considered taking it a step further and becoming more involved, allowing your customers that much closer to you? Video Marketing is a great option that is going to get your name out there like never before. Having that perfect mixture of text and video can be the icing on the cake when it comes to the success of your website.

Words Simply Don’t Compare

Words are wonderful and a great way to communicate with your potential customers or visitors but words alone cannot fully express what you are trying to get across. Words can be read a variety of ways. However, it is much harder to confuse a personal face-to-face message because there are verbal and physical cues that our brains pick up on naturally. It is much tougher to show empathy and gain someone’s trust through text than it is through a video. This is why so many people are turning towards video marketing these days.

Connect with Your Customers

Nothing quite compares to watching a video. Let’s say you are trying to discuss a very important aspect of your business with your customers. Sure, you could write everything out and post it on your company website but many people aren’t going to take the time to read it and if they do, they may not fully understand what you are trying to convey to them.

When customers get to actually see someone from the inside, they can connect with them on a much more personal level. The human factor helps keep your message in your customer’s minds because they got to hear your voice, see your face and got to experience a more ‘hands on’ approach. There is no way to do that simply through reading an article or blog post.

Stand Out From the Rest

Oftentimes, it is easy for websites to get lost in the shuffle because there are so many out there and after a while, everything starts to look the same. When you introduce videos into your marketing plan, potential customers are much more likely to take a peek because they are interested to physically see an insider in the company and hear about what they have to offer. It doesn’t matter if your video is just a marketing tool or if it is an explanation of what you have learned in the process of creating your website; all that matters is that you come across as passionate about what you do. People are going to pick up on that and want to come back time and time again.

Show How Much You Have to Offer

If you are a source of great information on a consistent basis then people are going to come to know what to expect from you and that is going to get you very far on the internet. Consistency is very important. Let’s say you decide to post a new video once a week or once a month; over time, there are going to be individuals who stop by often to get a glimpse at what you have to offer this time around. If they like what they see, they are very likely to share it with their friends and as you can imagine, one share leads to two, leads to three, four etc. It’s amazing how quickly a video can reach people in all areas of the world.

Promote All Over the Web

Once you have created a video for your website, it is time to start spreading the word. Use websites such as YouTube and Blip to start with. These sites allow you to upload your videos directly to them so you can start bringing in more traffic and getting extra attention.

Do not forget to go to all of your social networking sites such as Twitter and Facebook and post a link to your latest video, with a little description to get people amped up about it. Other sites that you may want to use to get your new video noticed are Stumble Upon, Digg and Pinterest. The more places you talk about your video, the better.

Believe in Your Work

At the end of the day, the most important thing is that you are doing what you love and spreading that love to those around you. If your heart and soul are in something, then there is no such thing as failure. Keep finding new and creative ways to keep your visitors interested and new opportunities are going to arise for you out of the blue.

When you do have tough moments, do not let them hold you down. This is the perfect opportunity for you to think outside the box and reinvent yourself once again. Simple changes can take your company in a new direction you may have never dreamed possible.

Cyril works with a video marketing Toronto company BigAnthem and has written many articles related to various online marketing methods like SEO, SMO and video promotion.

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