WooCommerce is one of the top beasts in the eCommerce industry. However, it doesn’t work like Shopify. It is a WordPress plugin that you can install on your WordPress website to convert it to a store. After successfully creating a WooCommerce store, the next step becomes how to drive traffic. That is where most eCommerce owners find it confusing, finding the ideal way to drive traffic to their store.
1. Starting an Affiliate Program
The first option for driving traffic to your online WooCommerce store is through affiliate marketing. There are lots of ways to go about this, but the best software that will get this done is OSI Affiliate Software. This software can integrate social media widgets that allow users to share pages with their social handle. That is not all; they are also able to track the number of signups from a link. In case you’re looking to recruit affiliates, OSI Affiliate would ensure you achieve that without hurdles.
WooCommerce is a plugin that is integrated into WordPress. In that case, you can use plugins like Yoast SEO plugin to optimize your pages for any target keywords. Before you start optimizing for any keyword, it is paramount you conduct keyword research first. You can use tools like KWFinder or Google Keyword Planner. The aim should be to find a keyword that you can easily rank for. That is a low difficulty keyword. It doesn’t make sense to write a huge epistle for a keyword you can’t easily rank for. That is a waste of time and resources.
Immediately your WooCommerce store is live and ready, one of the first widget to integrate is the newsletter widget. There are lots of email software that you can use to achieve this purpose. To drive traffic through this technique, you must ensure that you personalize every newsletter. Let the receiver feel as if the mail was specifically crafted for him or her. That is the only way you can get them to take action. Also, try your possible best to leave a clear Call To Action.
4. Social Media
There are tons of social media on our cyberspace, with major ones being Facebook, Twitter, Instagram, etc. These platforms receive billions of visits every day, making it the perfect avenue to market your product and drive traffic. There are tons of groups in your niche that you can join. If you play your ball well, you will be able to amass lots of customers from these platforms. By tapping into these lucrative and enormous sources, you will be able to drive incredible traffic to your store.
5. A Blog Section
In case you’re yet to know, a blog section is an awesome element that would buff up your store’s performance on a search engine. Your blog section is like a garden where you plant virtually all the keywords you want to rank for. It is why it is not advisable not to have a blog section for your online store. with a blog section, you will be able to build a community with customers who love and cherish your store. in other words, the comment section of every blog posts because of a resourceful place to understand the need of your customers.
6. Hookup with Influencers
Irrespective of your niche, there is always an influencer who is ever ready to work with you and make sure you drive traffic to your site. Most of these influencers won’t mind shouting out with just a sample. While others might require a few bucks to get it done. Whatever be the requirement, ensure that you don’t overlook this opportunity to get your business on the front of other potential customers. Before you pick an influencer, ensure that he or she is a respected figure in your industry, with lots of followers on their social media.
7. Leverage on PPC
There are numerous PPC platforms that you can give a try and drive traffic to your store. but the most popular and most reliable is Google AdWords. With a Google AdWords account, you can get your business or store on the top front page of Google results. Although this is not free, it is worth every penny. Although before you use Google AdWords, it is imperative you do some research about the right keywords to use.
8. Customer Behavior
Another interesting factor that, if mastered, would pull a lot of results is understanding the behavior of your customers. That way, you will be able to understand how they shop, the time of the week they often shop, even the type of device they use. To get this information, you will need to incorporate Google Analytics. One impressive feature with these tools is the real-time data it offers. When you understand the behavior of your customers, getting them to buy your products becomes easy. With this information, you will be able to craft out a better and effective marketing strategy.
9. Mobile Responsiveness
The majority of your site visitors are more likely to be on mobile phones. Thanks to advancements in tech, there are pretty big smartphones today that can do virtually everything a standard computer can do. So, overlooking your mobile users would be a mistake you should never make. Ensure that the theme you use on your WooCommerce store is responsive to all screens. A website might look great on desktop, but very trashy on mobile. Ensure your store is great both on desktop, mobile, and tablet before going live.
10. Long Tail Keyword
The reason long-tail keywords are best is that they are pretty easy to rank. They are less competitive, with a low difficulty score. If you’re using tools like KWFinder and Google Keyword Planner, you will be able to get rich keywords ideas that will use and drive traffic to your WooCommerce store. Once you’ve got the desired keywords you want to rank for, ensure you optimize your pages and posts to reflect those keywords. Don’t also forget your product pages; they are very vital if they must impressively on the search engine.
11. Guest Blogging
A great way to get your store in front of a new potential audience is through guest blogging. Although you have to make sure that the blog is within your niche, with strong domain authority. Also, ensure that the link is a do-follow link since a no-follow link makes no impact with regards to SEO. Guest blogging is like killing one bird with one stone. You will be able to expose your brand, products, and services. Furthermore, you will also drive insane traffic to your store to make sales.
12. A Great and Memorable Domain
When you’re thinking of naming your eCommerce store, how do you begin? Getting a name for your online store can be daunting. However, there are lots of business name generators that you can use to get impressive names for your store. One of such generators is namegenerator.com. To get a name for your store, you have to punch in keywords that relate to your business. The system would generate some names that would be suitable for your business.
13. Don’t Forget Image ALT Description
The image section of Google is a lucrative goldmine that you can utilize to drive traffic to your store. But the only way that can happen is if you optimize your images to the right keywords. The alt section of your images shouldn’t be left empty. If they are, you will be missing tons of traffic to your platform or online store. So, ensure that your image alt descriptions carry the primary keywords you want to rank for and optimize them for it. When you do this well, you will be getting tons of traffic from the image section of Google.
14. User Experience
The experience of your users in your store is very paramount if they must stick around. Ensure that your pages are easy to access, and the navigation bar is strategically placed. That way, your visitors or potential customers won’t struggle to find these elements when browsing through your store. User experience is an aspect you shouldn’t overlook if you want to drive traffic. Amazon experimented with this, and they experienced exponential growth in sales and traffic. The theme should be simple, and the colors shouldn’t be screaming. Yellow background with a white font might be hard to read. The ideal format is usually a white background with black font.
Backlinks are the backbone of every SEO. If you want to drive traffic to your store, then you must build as many backlinks as possible. there are many ways to go about this, and one of them is through guest blogging and link sharing. Also, creating great content would compel other website owners to link to your content, thereby giving you more links. Keep in mind that quality backlinks are key when it comes to SEO. A link that is not so good would only end up hurting your site and, most of all, penalize you.
16. Join Public Forums
There are numerous public forums that you can join and drive traffic to your online store. but most times, store owners end up spamming and not adding value. Some of these public forums are Quora, Pinterest, etc. With platforms like these, you can promote your store and get quality traffic back to your WooCommerce store. Most of these forums give you the ability also to link back to your store. However, that alone is not enough to get you traffic.
17. Focus on the Best Traffic Source
While hunting for traffic, you should focus on your best traffic source and improve them. you can only do this by analyzing your store’s traffic source. Through that, you discover which source gives you the best traffic. Not just any source, ones that have the best conversion rate. After you identify these sources, take some time to understand why they are performing well. It might give you an idea that you can replicate to other sources. Focusing on your best traffic source doesn’t mean abandoning other sources; it merely means improving on them for a better result.
18. Submit a Sitemap
To drive organic traffic to your store, you must ensure you submit your store’s sitemap to major search engines like Google, Bing, Ask, etc. Submitting your sitemap to search engines is like forwarding your building map. It would help search engines to crawl your pages better, thereby improving your performance on search engine results. Submitting a sitemap to the various search engines isn’t very technical. There are numerous YouTube videos that you can watch, and it would guide you on the process.
19. Smart Social Icons
If you want to drive traffic to your WooCommerce store, then you need to encourage social sharing in your store. To do that, you need to install a social sharing plugin that encourages visitors to share pages and posts that they like. These social icons can be Facebook, Instagram, Twitter, etc. With these, you will discover that users can share content with their network, which in turn drives traffic to your website. if you’re yet to integrate this plugin on your store, now is the best moment to do so, as it will be a feature you won’t regret having.
20. Conduct Giveaways
Everyone loves freebies, and you can leverage that to drive traffic to your store. The trick is to offer an incentive whenever they order for a product. One of the most popular ones is ‘buy one get one free’ campaigns. With these giveaways, customers would be tempted to buy more, even spread the word to their friends and family. You can achieve two things with this technique. Firstly, you drive more traffic to your store. secondly, you will be able to increase sales and customer base. If you’re yet to start implementing these strategies that drive traffic, then you’re missing a lot in terms of traffic.