25 Ecommerce Marketing Ideas

By Marki Richardson
25 Ecommerce Marketing Ideas

Sometimes we get stuck between choosing the ecommerce marketing ideas that are suitable for us and the ones that we are “supposed to do”. There is always room for doubt when it comes to choosing the right ecommerce marketing idea for your brand. We want to make sure to guide you in choosing the ecommerce marketing idea that will be perfect for your brand. From the list below, you can have a look at over 20 marketing ideas that you may consider for setting your brand in the right direction. We can assure you that the ideas we are going to provide in this list are going to give you a lot of information and exposure to the business world. So without further discussion, let’s dig in! 

Table of Contents

1. Create a Referral Program

One of the easiest ways to promote your business is by having a referral program. This is by far the fastest way to get more leads into your business. It works because you reward your prospects in return for promoting your brand to other people. 

You can easily set this up with referral software. The best in the market is OSI Affiliate. It is an all-in-one referral solution that also has affiliate and contest functionalities. Plus, you can easily integrate it into popular eCommerce platforms such as Shopify, WooCommerce, and BigCommerce. Just download the plugin or the app, and you are ready to go. 

2. Create an Affiliate Program

Another way to encourage your customers to promote your website is to have an affiliate program. This is where you give away a percentage of your profits in return for your affiliate’s promotions. This works because you only pay them when they successfully got a customer. This means that they got them to do more than sign up. They also got them to buy from your website.

Creating an affiliate program is easy. You just need software that supports this. There are plenty of these in the market, and you can easily integrate it into your eCommerce website. 

3. Host a Contest

If you want to trigger your referrers’ competitive spirit, you have to give them something more than a reward or a percentage of your profits. You also need to have another layer of compensation that will motivate them to drive more leads to your website. For this, a contest is a perfect tool. 

Here’s why a contest is effective in driving more leads to your eCommerce website. When an experienced marketer promotes your site, he needs extra motivation to get hundreds and thousands of potential customers. How can you motivate him to do this? You give him an elite prize on top of his reward. This will then drive him to be the top referrer to qualify for the bonus.

4. Implement a Loyalty Program

Another way you can attract more eCommerce customers to your website is to have a loyalty program. This can come in two forms. First, you can have a loyalty coupon code, and this will allow your customers to get a discount on their consecutive orders. Or you can implement a loyalty card where they qualify for rewards with each purchase they make in your website. This will look like a sticker card where they get points for each purchase. The points then unlock certain rewards for them.

The loyalty system works because your customers already know, like, and trust you. It is a matter of just giving them an extra reward to push them to promote you. 

5. Have Exclusive Influencer Programs

You can quickly get more leads into your eCommerce website when you work with influencers. Influencers are called as such because they are known and loved by their followers. Because of this, they can influence the decision making processes of their followers. You can use this to your benefit, especially if you are selling retail products. If you can get some influencers to promote you, you can quickly get access to your target audience without the trouble of developing from scratch.

6. Host an Influencer Meetup

Another way to get more influencers to support your products is to meet them in person. It will be an excellent experience for you to get to know the influencers on a personal level. Since you will be treating them to food or other experiences, they will be more open to working with you for future promotions. 

7. Hold a Conference or Event

If you want to attract influencers and potential customers, you can host an event or conference instead. Conferences are great because they celebrate the culture of your niche. Since the topic will revolve around one niche, you can expect your target audience to be there. This is a perfect opportunity to promote your eCommerce products. 

8. Use Facebook Ads

Many eCommerce marketers claim that they have made enormous amounts of money. But this usually did not happen overnight. It often happened because they tested tons of Facebook ads to see which ones generate the most profits. And you can do that too.

Facebook marketing is excellent because of audience targeting. This allows you to reach your target market efficiently because you can customize your audience demographics. You must use this to your advantage so that you can promote your products to the right people. The best part is that conversions are often higher with targeted Facebook ads. 

9. Utilize User-Generated Content

If you want more people to buy from your online store, they need to know that you can be trusted. But they can only do that if you have a proven track record. So how do you show your customers that they should trust you? That’s simple! You can feature your user-generated content. 

User-generated content pertains to the reviews and other forms of content that your customers have created on social media. This can be a post of your product on Instagram.

10. Collaborate on Products with Influencers

Want to get more people to promote your products? One of the easiest ways to do this is to create products with influencers. It doesn’t need to be fancy. You can just create a product in the name of the influencer. You can ask for the influencer’s input on the product design. This can be an excellent way to collaborate and get to know the influencer. 

The great thing about collaborations is it opens you to future opportunities, and it guarantees influencer promotions. Since the influencer has worked directly with you, he will be happy to promote your product to his followers because it is also something that he has made. 

11. Have an Instagram Takeover 

Marketing has evolved and has become more personal. This is the reason why social websites like Facebook and Instagram are taking over the Internet. But there is a thing called ‘Instagram takeover.’ This is where you promote yourself in another person’s Instagram profile for a limited time. 

For this, you can work with influencers or other business owners in your niche. The goal is exposure. It is about getting as many eyeballs to your offers as possible. 

Even if you are dealing with numbers, this doesn’t mean that you should focus solely on getting as many people to your site as possible. You should also examine your target social profiles’ niche to see if they are relevant to your products.  

12. Go Live Inside a Niche-Related Facebook Group

Another way to gain more exposure to your eCommerce business is to promote yourself through a live video in a niche-related Facebook group. When you do this, you will not just represent your online store. You will be a business owner. And you will constitute your products by relaying your experience and stories behind your products. This works because people no longer buy products just because they need it. They also need to know the story behind the product before they will be motivated to buy it. 

13. Host Facebook Interviews

If you want your target market to get to know you and your brand, another way to do this is through interviews. There are plenty of business owners who wish to grow their following, and they are interested in interviewing business owners to feature in their Facebook community. You can take advantage of this and promote your products in the process. 

14. Utilize your Employees’ LinkedIn Accounts

One underutilized eCommerce marketing strategy is LinkedIn. But business owners don’t know how much money they are leaving on the table by ignoring this. You see, LinkedIn is a valuable social channel because it allows you to connect with other business owners. For all you know, you are only one contact away from finding your big break. You just need to expose yourself more on LinkedIn.

Fortunately, there is another way to promote yourself on LinkedIn. And you don’t have to do it yourself. You can utilize your employees’ LinkedIn accounts to support you. You can create an outreach system and let your employees find relevant business accounts that can help your eCommerce business. 

15. Have Your Employees Review Your Products

Another way you can leverage your employees is to ask them to review your products. If they have been working for you for a long time, they may already have access to your products. You can give them some product samples and ask them to take pictures of your products and post them in their social profiles. This is not only great for user-generated content. It can also be used as referral material to attract their family and friends to your online store. 

16. Promote Your Products on Someone Else’s List

Many people claim that the money is on the list. It is where you send an email, and you instantly get an influx of sales from one single email promotion. But that doesn’t mean that it has to be your list. Wise marketers have come up with a strategy to promote their products on other people’s mailing lists. And it works incredibly well.

How do you do this? Well, you don’t need to ask them to promote your products for you. You don’t even need to ask them to send an email. You can just promote your products on their thank-you page. 

What’s a thank you page? This is the page that their prospects see when they sign up to the list. When they sign up, they will see a link or promotion from your store. It’s simple, and it works incredibly well for businesses with a similar target market. 

17. Harness the Power of Solo Ads 

If promoting your products on another person’s list sounds good, you can easily do this by buying your way inside. This is legal and it is called solo ads. It is where you pay for an email sent to an existing list, and you get to promote your products to them because you have paid the fee. 

18. Get Yourself Featured in a Niche Website or Magazine

If you want to get more leads into your eCommerce business, you need to get featured on a website or magazine. This may seem complicated at the beginning. But you’ll be surprised by how many opportunities for exposure you can have once you connect with business owners in your niche. The key is to be active in your niche’s business space. This will allow you to find website and magazine owners that complements your eCommerce business.  

19. Appear in A Micro-Influencer’s Facebook or Instagram Story

If you want to get instant exposure in your business, you may want to promote yourself in a micro-influencers Facebook or Instagram story. Unlike celebrity influencers, micro-influencers have a smaller amount of followers. But this doesn’t mean that they are less active or less responsive. Some micro-influencers may have more engaged followers than celebrity influencers. It is a matter of choosing the right people to advertise your products. 

What type of story should you feature? It doesn’t need to be anything too complicated. You can just take a picture with the influencer showing that you are working on a product behind the scenes. Or you can give the influencer your product in real-time, and they can post a story about it. It is all about being creative in featuring your products as well as your relationship with the influencer.

20. Talk to your Target Audience

If you want to get more customers to your business, the best way is to talk directly to your target audience. With this approach, you no longer need to wonder what they need. You can ask for it. This is also a great way to get to know your customers so that you can create new and better versions of your products. If you listen to them, they will often respond by supporting your brand even more. 

21. Go With Images Optimization For SEO

Google Images is a very effective and helpful SEO technique that can be used for promoting or advertising your products and services. Over 20% of the population in the USA searches using Google Images to get the best results. From this statement, you can imagine how important SEO is for any ecommerce business. If you haven’t been optimizing images for the purpose of your search, then there is a possibility that you are missing out on a lot of things including high traffic on your website. Just make sure that whenever you are going to upload a product image to your store, it is fully optimized for search results.

Make sure that you are updating the filename correctly. By this, we mean that you must choose the words that describe your image accurately. For example, instead of choosing a filename that should be assigned to your camera automatically, try to go for blue-running-socks.jpg. This filename will help you a lot in ranking on the top in Google search results.

22. Upsell Your Products & Services

For those of you who have a habit of dining out, you may be familiar with the idea of upselling other products. For example, you ordered a burger at your favorite restaurant and the waiter asked you if you would like to get fries with that. You agree and there they made another sale. This is a great way to entice customers into purchasing related items along with the ones they are already purchasing. This idea makes room for loads of opportunities for you to sell your products and upgrades. Doing this will help you in expanding your e-commerce marketing goals and you can also have a look at many other promotion ideas that will prove to be quite helpful. So make sure that you are doing your best to build the trust of your customers by giving them exactly what they are looking for. You can also apply this technique to Amazon. Upselling your items will create a huge opportunity for your business to grow rapidly. Make sure that you are displaying the products that are bought together frequently. If you succeed in doing this then it will increase your average sales price.

23. Encourage Content on Instagram that is User-Generated

One of the many marketing tactics is to encourage user-generated content on social media apps like Instagram. As you know that Instagram is the hot social media app these days with over 1 billion monthly active users, there are chances that you will find your audience on Instagram. One of the best ways to apply this marketing strategy and grow your brand is through user-generated content. For example, you can have a look at how Wayfair uses the #WayfaurAtHome to inspire customers in sharing the images of their products. Wayfair then reposts the user-generated content on their own profile along with a link in their bio from where people can directly purchase their products with fascinating images. In order to promote your hashtag, all you have to do is include it in the bio of your Instagram account just like Wayfair.

24. Build Trust of your Clients by Using Social Proof

If you are serious about your business and want to make it successful then it is recommended for you to consider another e commerce marketing technique which is building trust of your clients by using social proof. It is an incredible way to drive more sales to your business. Ecommerce is not like any other business where you just walk in a store and start walking in the crowd trying to find the best outfit. What you don’t see there is that the crowd in itself is a social proof for the clients to see that the store is selling fantastic products which are high in demand and everyone wants to purchase from them. In the case of ecommerce marketing, you can do the same by adding testimonials and quotes from other customers who have tried your products and services. The best thing about social proof is that you don’t need to have a high budget or connections for this. All you need is the right strategy and some loyal customers who will give you awesome feedback and help you in growing your business through the example of their experience with you.

25. Arrange a Viral Giveaway

This is the new technique of advertising your products and services on Instagram or any other social media network. Viral giveaways have become a part of the ecommerce business as they will help in growing your email list and help you generate more sales. The procedure is pretty simple. At first, you have to decide the goal behind your giveaway. Is it for the purpose of social growing your email list? For gaining more followers on social media or simply for generating more sales? Once you have decided on the goal, you have to find some awesome prizes for the winner. Set up the giveaway and then promote it! Yes, the process is pretty simple and it is very effective.

26. Tell an Awesome Story

Most store owners focus on public relations because it is a great way to get in contact with potential clients. But some people believe that having a high PR comes with a high price too. But that is not always the case. If you are a good talker then having a nice PR will not be much of a problem for you. Once you have managed to get in contact with potential clients, they will feel relieved to have found your pitch arriving in their inbox.

27. Create “Suggested Videos” For YouTube

Another awesome idea of ecommerce marketing is to promote your brand using YouTube. Marking on YouTube has helped tons of people in increasing their sales and getting more followers. There are many bloggers and vloggers who have succeeded in earning a lot of money with the help of YouTube marketing. This idea will help you in reaching out to more people and spreading the word about your business. According to the research done by YouTube expert Brian Dean, around 40-50% of the views come in from the suggested videos. This means that if you haven’t done this already, then you are probably missing out on a lot of views that you could secure in your bag! For applying this idea successfully make sure that you are searching YouTube for a few keywords that are related to your niche. Next, you may want to pay attention to the number of results. Make sure that you are optimizing your whole video based on the research of keywords that you have performed.

28. Make Offers for Deals Websites

Customers love to get massive discounts. And luckily for ecommerce marketers, there are deal websites that have gained a lot of popularity among potential shoppers. There are websites like LivingSocial and Groupon who are very popular. But regardless of the niche, you are in, there is always a possibility of getting the perfect fit for your website. Keep in mind that getting help from deal sites is not a long-term tool for marketing your business. However, if you are planning to get hold of the short-term growth of the business, this marketing technique is probably the best option for you.

29. Offer Free Shipping

According to authentic research, you are more likely to drive more sales if you have made shipping free. It increases the chance of sales by eighty-eight percent. If you have not experienced free shipping yet then you might want to consider it now because according to research, 28% of the people cited the shipping costs out of which were going to abandon their carts. As you know that free shipping is crucial to the success of your business, it is highly important to consider it and promote it wherever you possibly can.

30. Enhance Your Email Receipts

As you are an ecommerce business owner, ignoring your email list is something that you cannot afford at all. You need to make sure that your business is improving in every sector including the email receipts. Transactional emails are also called receipts and they have an open rate of around four to eight times which is higher than the majority of other emails. If you sense someone who is interested in purchasing your products by looking at your email then make sure to utilize this idea to ensure that your brand has a great relationship with such customers who will help you in increasing the revenue of your brand.

31. Aid Product Discovery by using Messenger Bot

We are all familiar with how the messenger has become so famous over the past couple of years. There are around 1.3 billion people who are currently using messenger for the purpose of communicating with their loved ones as well as socializing. You might have heard about this marketing strategy before where you see the rate at which messenger has grown so rapidly. But the one thing that gets left behind when it comes to understanding is that if you build a messenger bot for your ecommerce business then it will give you an opportunity to get creative when it comes to dealing with customers at your web store and discover new products.

32. Integrate Instagram

As there are more than 500 million daily active users on Instagram, we can conclude that it is one of the most fast-growing social media apps that is connecting people, influencers, people, and brands. If you know how to take compelling photos and how to strategically use the hashtags as well as knowing the right times to post then you are on your way to building a very strong community on Instagram that will help you in expanding your online business. The key to success in this marketing idea is to engage with your followers in an effective manner.

33. Reduction of Abandoned Carts

The harsh truth to be known here is that there are high chances of customers abandoning their cart without proceeding with the payment. This is a phenomenon that is well-studied where visitors do visit your website but right before checking out their abandon their carts. According to the Baymard Institute, there are around 69.23% of shopping carts are abandoned. This simple ecommerce marketing idea will help you in reducing the number of abandoned carts by following up with a recovery email campaign that will convince your visitor to proceed with their order.

34. Launch a Store on Facebook

Although there have been numerous changes in Facebook, it is still considered as ideal for the purpose of ecommerce marketing. It is quite convenient to make sales through your Facebook store. This is because you can integrate your Facebook store directly with your Shopify store. In this way, there is no need to keep a separate inventory for each of them.

35. Capture More Email Subscribers

You cannot deny the fact that email marketing is still considered as one of the best ideas for ecommerce marketing. According to a study by Forrester Research in 2015, roughly 17% of the spending of digital marketing takes place in email. This may be a small number but it actually helps in increasing the revenue by 24%. There are numerous posts and tweets that promote email marketing and consider it as an intimate interaction. There are still some very sophisticated people around us who would rather consider choosing email conversations instead of sending a message directly.

36. Improve Your Email Campaigns

You might be thinking that capturing a couple of email addresses is all you need but do not forget that the valuable emails will only be received by the businesses who are participating in the ecommerce market actively. You may think that you have got every event covered but make sure that you are sending emails to your subscribers for every occasion. For example, start with a welcome email as soon as your customer makes their first purchase. Offer free gifts and promo codes so that they keep coming back and a lot more.

37. Send Emails for Wishlist Reminders

If you are running a successful online store then chances are that your customers are already adding items to their wishlist. A wishlist is something that customers add to when they intend to purchase an item later. But there are some customers who are less likely to come back and proceed with the purchase. For this purpose, you must send them a wishlist reminder email that will convince the shopper to go ahead with the final step of purchasing the products they were intending to buy.

38. Give Your Customers the Comfort they Need

Let us be honest with you. You cannot expect your store to become famous or successful if your website is anything but well designed. Customers are always looking for a website that has a clear font, is up to date and there is no confusion in the navigation. If your website lacks these qualities then you need some serious improvement. Always segments your products in the right way in the correct category. This will help you in making a convenient website that will allow the customers to operate easily.

39. Engage Your Visitors with Live Chat

There are many other ways to promote your ecommerce business and one of them is to use the method of live chat with your website visitors. Although email is a great way to interact with potential customers, live chat is still considered an effective way to keep your visitors engaged on your website and assist them ina case they have any doubts or questions. Live chat will help your customers in getting their doubts cleared and proceeding to the final step of payment instead of getting frustrated and closing the browser.

40. Prediction of Future Sales

There are many marketing tips but this one is surely going to change your life. If you are blessed with an opportunity of expanding your product line then you can most definitely consider evaluating the market demand and analyze if the process is worth the cost. For this purpose, you can try a variety of approaches like geographic validation, keyword research, social media trends, and a lot more. Another awesome way to test your market is to pre-sell your products to see how many people are interested in placing orders.

41. Get Started with a Content Marketing Program

If you are an ecommerce store owner then you must definitely consider blogging on regular terms in order to engage with customers and improve your possibility of ranking higher in the search engines. If you are considering content creation already then it’s time for you to consider doing it actively and feature your blog on your online store as well. You won’t believe the number of buyers and followers that will come your way right after doing this.

42. Adopt Personalization

Another effective ecommerce marketing tactic is personalization, if you want to improve your online sales then make sure that you are using personalized experiences and behavioral data to serve the customers in a better way based on their own preferences. According to BCG, personalization will allow you to lift sales for as much as 10% but the opportunity is much greater than that because there are only 15% of the companies who are actually considering this effective technology. Personalization will create a very comfortable environment for your customers and it is the best way to fill up that shopping cart.

43. Invest in User-Generated Content

User-generated content (UGC) is an awesome way of generating social proof. This helps potential customers in seeing that there are people just like them who are purchasing the products regularly. This marketing idea will build more confidence in other customers to try out your products. According to a study by Salesforce, there are around 54% of customers who trust the information that is given in online reviews and recommendations from their peers as compared to the 20% who are loyal customers.

44. Think Local

If you think that the business owners of brick-and-mortar are the only ones who have chances of jumping into the local movement then you are wrong. There are online retailers who have taken a local approach to their ecommerce marketing tactics that will help them in increasing online sales. Identify the point where you have the most concentration of the customers and arrange a promotion in that location. You can also consider offering a promotion with free shipping to your customers who are in the vicinity.

45. Product Pages Optimization

Another great way to boost the sales of your online store is to practice Conversion rate optimization (CRO) for the purpose of increasing sales. If you practice CRO then it will also help you in identifying any underlying problems that may be in specific areas of your website. By applying this marketing idea to your eccomerce business you will be able to analyze where you are losing sales, where you are dropping off, and the reason behind it as well as all the opportunities that you might have missed. So conduct your research to identify all such challenges and opportunities and then develop some tests and hypotheses to see which areas need improvement and which areas need to generate more sales.

By Marki Richardson

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